DEATS with Deanna: Discussions around Food & Entrepreneurship

How a Dietetic Student Built a $10K/Month Coaching Business

If you've ever felt like you need more credentials, more time, or more experience before you're "allowed" to start your business… this episode is going to challenge everything you've been telling yourself. In this episode, I'm sitting down with Alli Bollinger, who went from inconsistent, unpredictable income to building a multi–five-figure coaching business all while still in school. She shares how she stopped "posting and praying," created real structure in her business, and turned her personal story into a powerful, profitable niche. If you've been waiting for the "right time" to start, grow, or scale your business, this conversation will show you what's actually possible when you decide to go all in before you feel ready. Tune in to hear: • Why you don't need to wait for a degree or certification to start making money • How Alli went from inconsistent $3K–$10K months to predictable $12K+ months • The shift from "posting and hoping" to having a real client acquisition strategy • What actually changed when she stopped guessing and started following a plan • How she signed 12 one-on-one clients from a single launch • Why confidence in business comes from clarity, not more content • The truth about building a business in a sensitive niche like eating disorder recovery • How sharing your story can create trust (instead of the judgment you fear) • Why one-on-one coaching was the best place for her to scale (not more offers) • The biggest misconception students have about needing to follow a "traditional" career path • How she balances school, clients, content, and still maintains flexibility • Why having a plan removes desperation and increases conversions • The mindset shift that helped her stop fearing inconsistent income Connect with Alli: Instagram: https://www.instagram.com/your_spoonful/ [https://www.instagram.com/your_spoonful/] TikTok: @your_spoonful Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

3 Shifts I'm Seeing in Selling on Social Media in 2026

If you're showing up on social media consistently but not seeing consistent sales, this episode is for you. In this episode, I'm breaking down three major shifts happening in online marketing and social media selling in 2026 and why many entrepreneurs are struggling to convert followers into paying clients. I'm sharing the exact content and marketing shifts she's teaching inside her programs that are helping entrepreneurs build authority, grow engaged audiences, and hit consistent five-figure months. If you want to stand out online, position yourself as an expert, and turn your content into clients, these strategies will help you rethink your approach to social media in 2026. Tune in to hear: • Why relatable content alone is no longer enough to grow your business • The shift from being "relatable" to becoming a thought leader in your niche • How to use trending topics and cultural moments to position yourself as an authority • Why case studies and client transformations are essential for building trust • The reason short-form content alone won't convert buyers anymore • How live trainings, workshops, podcasts, and long-form content increase sales • Why building proximity and connection with your audience matters more than ever • The biggest mistake creators make: posting broad content for everyone • Why buyers want to work with specialists, not generalists • How to structure content buckets so your audience knows exactly what you're known for • Why tips and educational posts are losing effectiveness in 2026 • The power of "calling out" content that speaks directly to your ideal client • Why followers do not equal revenue and what actually drives sales online Register for Our Free Training: Nail Your Niche to Make Your First 10k Month [https://little-forest-899.myflodesk.com/ewuemchboo] Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

Is Your Niche 'Too Small'? This Certified Nutrition Specialist (CNS) Made $28K

What shifts when you stop trying to help everyone and finally build your business around the women you are truly meant to serve? In this episode, I sit down with Sophie Forbes-Johnson, clinical nutritionist and women's hormone specialist, to talk about niching into perimenopause, raising her prices, and building a premium one-on-one offer that actually delivers life-changing results. Sophie shares how her own journey with endometriosis, surgery, and even chemical menopause shaped her passion for women's health and how getting clear on her messaging helped her go from spinning her wheels to selling eight high-ticket packages in just a few months. We unpack the realities of perimenopause, including the symptoms women are told are "normal," why personalized care matters more than ever, and how shifting from scattered offers to one signature six-month program completely changed her business. We also talk about comparison, pricing confidence, and the mindset shift that helped her step into her role as part of the solution in women's healthcare. Tune in to hear: * How Sophie transitioned from a 20-year media career into clinical nutrition * What her experience with endometriosis and chemical menopause taught her about women's hormones * The biggest gaps in perimenopause care and why personalized testing and support matter * The symptoms women do not realize are hormone related * Why she eliminated scattered offers and committed to one six-month signature program * The pricing shift that moved her from 3K to 4.5K packages * How she sold eight high-ticket clients by refining her messaging, not posting more * The content strategy that actually converted, focused on pain points and real conversations * The business boundary that changed everything, no more comparison, only collaboration Connect with Sophie: Instagram: https://www.instagram.com/sophieforbesjohnson/ [https://www.instagram.com/sophieforbesjohnson/] Website: https://www.sophisticatednutrition.com/ [https://www.sophisticatednutrition.com/] Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

Clients Ghosting, Growing Families & Real Talk About Business

What do you do when brand deals fall through, clients ghost you, and you start wondering… is it me? Behind the scenes of the last few weeks, things have felt heavy. Two brand partnerships pulled out last minute. A six-year partnership ended. Clients committed and backed out. Someone said she was ready to buy… and then disappeared without a word. In this episode, I'm sharing what it really looks like to build a seven-figure brand when success and rejection coexist in the same week. This is a conversation about business resilience, brand volatility, human inconsistency, online trust, and what it means to build something sustainable in 2026 and beyond. Tune in to hear: * What it feels like when brand partnerships pull out unexpectedly * Clients committing, paying, and then wanting to back out * The emotional impact of being ghosted after a sales call * Business rejection versus personal identity * Why success and disappointment can coexist in the same season * The pressure of decision-making in motherhood * The future of online brands in the AI era * Why likes don't matter but trust does * Selling on social media in 2026 and what's shifting * Building resilience instead of reacting to rejection * Why mentorship matters most during uncertain seasons Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

From $6K Months to $17K Months as a Clinician

What happens when you stop building your business the way everyone else says you should—and fully own your niche and your voice? In this episode, I sit down with Sarah Louie, aka The Hip Doc Sarah, to talk about what it really looks like to niche down, simplify your offers, and build a profitable online practice as a physical therapist. Sarah shares how she transitioned from traditional clinic work to online coaching, let go of a draining low-ticket membership, and created consistent $15–20K months by clarifying her messaging and selling with confidence—not complexity. We also unpack identity, comparison, and vanity metrics—especially navigating business growth while being married to an influencer—and what it means to build something that's profitable, sustainable, and fully yours. If you've ever worried your niche is too specific or your audience is too small, this conversation will challenge that narrative in the best way. Tune in to hear: * Why Sarah chose to specialize in labral tears and hip injuries—and how niching down increased her impact * What wasn't working in her membership model and why she let it go * The exact shifts that helped her move from $6K months to consistent $17–20K months * How simplifying her funnels and talking about her offer changed everything * Why client wins and clear messaging convert better than complicated strategy * What it really means to feel like a CEO instead of "just" a provider * How building predictable revenue created emotional stability—not just financial growth * Why a smaller audience can actually create deeper connection and stronger sales Connect with Sarah: @TheHipDocSarah Grab her free Empowered Runners Checklist—a quick, powerful breakdown of the top things she looks for in women who are truly ready to run strong: https://legacyrehabandperformance.com/empowered-runners-checklist [https://legacyrehabandperformance.com/empowered-runners-checklist] Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]