Liquid Marketing: A Liquid Creative Podcast

The Drip – Episode 5 – No Matter Who You Root for on the Gridiron, this Gator Knows Marketing!

Tina Banner is the Assistant Director for Social Media and Digital Communities for Advancement at the University of Florida, where she works to connect with Gator Nation through the UF Alumni Association social media channels. In this episode, Tina explains how social media has evolved in the education sector and shares her tips for engaging alumni through targeted social media posts and special initiatives.

The Drip – Episode 4 – How to Embody “Unreasonable Hospitality” in Your Business and Sales

Listen in as Jack Sharp, General Manager for Hunter Douglas as COO of Progressive Screens, talks to Jen about his unusual career path and how it led him to embed “unreasonable hospitality” in daily business operations—and how such luxury customer service and top-tier client relations can drive sales for any company.

The Drip - Episode 3 - Building Your Business From the Inside out

Jen has a great time talking with Daniel Eckhard, Owner and President of Straight Line Construction, who shares his vast experience with best hiring practices, how to build company culture, effective sales tactics, and key strategies for business growth.

The Drip - Episode 2 - Distinct Campaigns for Different Audiences

Listen as Truman Magley, District Director at Boy Scouts of America, talks to Jen about running major annual campaigns in the nonprofit sector. Truman shares how his organization successfully creates distinct marketing campaigns that reach and engage different target audiences (like Membership & Fundraising).

The Drip - Episode 1 - Brand Transitions & Acquisitions with Caylee from Champion

Brand Acquisitions can be great for business but tricky to navigate. Listen to today's episode of "The Drip" to hear Champion Chair's Digital Marketing Manager, Caylee Biegalski, walk Jen through what happened when they brought multiple brands under one umbrella.