Playing the Long Game

Changing Your Brain to Reach Your Goals (with Frank Wedde, CEO, Memolife)

Frank Wedde is a brain trainer, an author, a speaker and the CEO of Memolife, an accelerated learning platform that helps people master new skills, knowledge and habits at super speed. This episode is jam packed with tips, tricks and stories of how we can all reduce stress and level up both our personal and professional lives. And who doesn’t need that right now? Many people think that the brain stops changing by the age of 25, but that’s actually not true. By just using brain training and going 4% out of our own comfort zone, we can be more creative and productive. In this episode, we talk about: * How to become more creative and productive by calming the fight/ flight/ freeze brain mechanism * Why having fun creates magic in your brain (and you shouldn’t feel guilty about it) * Why being encouraged to fail leads to success * Why going 4% out of your comfort zone is the sweet spot for creativity and performance * How to calm hard criticism and defensiveness with “cozy” words * How to get in “flow” to turn off the inner critic and reduce stress You can connect with Jennifer on Linked In [https://www.linkedin.com/in/jenniferlimlund/] and Twitter @jenniferlund. You can connect with Frank Wedde on Linked In [https://www.linkedin.com/in/frankwedde/] and by email, frank@memolife.com.

Connecting with Your Target Audience Through Video (with Marianne Bratt Ricketts, CEO & Founder, Vibbio)

Marianne Bratt Ricketts is CEO & Founder of Vibbio, a software-as-a-service video creation and management platform for companies of all sizes. Her passion for visual and communication and branding led her to create Vibbio, which was recently named as one of Norway's most promising start-ups for 2012 by Kampanje magazine. She’s an experienced entrepreneur, art director, graphic designer by trade and former editor-in-chief of several magazines. In this episode, we talk about: * How you can use video to create stronger human connections * The difference between branded videos and personal videos and when you use each * Why you should think of your initial video like a Netflix teaser * How to use different content formats to pull people through a journey * How to deal with people’s short attention spans * Why you shouldn’t let your fear of being imperfect stop you from creating video content Vibbio lets everyone in your organization become a visual content creator. Visit vibbio.com [https://www.vibbio.com/] to get a free trial and see how it works. You can connect with Jennifer on Linked In [https://www.linkedin.com/in/jenniferlimlund/] and Twitter. You can connect with Marianne on Linked In [https://www.linkedin.com/in/mariannebrattricketts/]and through her email address, marianne@vibbio.com.

Building Trust through Public Speaking, Communication and Leadership (with Nils Apeland, CEO and Founder, Talerlisten)

Nils Apeland is one of Norway’s most popular and experienced public speakers and PR and communication consultants. With over 25 years experience in the field of public speaking and corporate communications, Nils has helped all types of companies and business leaders, both in Norway and throughout Europe, improve the way they communicate and present themselves to their audience. His genuine love of public speaking led him to create Talerlisten [https://talerlisten.no/], a speaker’s bureau that consists of some of the country’s most engaging and interesting speakers on a variety of topics, from A to Z. You can imagine that Talerlisten is like a TripAdvisor for public speakers, complete with ratings, videos and recommendations. The goal is to help you find find the right speaker for your company events. In this episode, you'll learn: * How to influence people’s behaviors with good communication * How speaking with authenticity builds trust with your audience * Why shorter messages enable people to remember more * How to use stories during your presentations to activate people’s feelings * How and why you should adapt your message to your audience and to the medium you’re using * What to do if you really want to become good at public speaking You can connect with Jennifer on Linked In [https://www.linkedin.com/in/jenniferlimlund/] and Twitter @jenniferlund. You can connect with Nils Apeland on Linked In [https://www.linkedin.com/in/nilsapeland/] and by email, nils@talerlisten.no

The Power of Storytelling, Customer Feedback and Long-Term Relationships (with Christoffer Omberg, CEO & Co-founder Oslo Business Forum)

Christoffer Omberg is CEO & Co-founder of Oslo Business Forum (OBF), a networking and business leadership conference. Founded in 2016 by Christoffer and business partner, Marius Wang [https://www.linkedin.com/in/marius-r%C3%B8ed-wang-766750a4/], OBF has become one of the most significant business conferences in the world in just four short years. Every year, around 3,000 business leaders gather from all over the world to hear speakers such as Barack Obama, Randi Zuckerberg, Sir Alex Ferguson and David Cameron, just to name a few. They say the following on their website: “We believe that inspiring and equipping business leaders who want to make the world a better place is the single most effective way in which we can make an effect on the whole society at large.” We go behind the scenes to hear: * How two university dropouts with only 1 MNOK between them ended up creating Norway’s largest networking and leadership conference * How good storytelling moves people to action * How great content helped them to build trust and long-term relationships * How customer feedback helps them to create content that resonates * Why face-to-face meetings are still the backbone of strong relationships * Why the best relationships are built on giving, rather than receiving You can connect with Jennifer on Linked In [https://www.linkedin.com/in/jenniferlimlund/] and Twitter @jenniferlund You can connect with Christoffer on Linked In [https://www.linkedin.com/in/christofferomberg/]. Visit www.obf.no [https://www.obforum.com/] to sign up for the conference.

How to Personalize at Scale (with Mikko Honkanen, CEO & Co-founder, Vainu)

Mikko Honkanen is CEO & Co-founder of Vainu [https://www.vainu.com/], a Helsinki based company data platform. Mikko studied at the Helsinki School of Economics and at the University of Oxford and has spent the past 15 years building, scaling and managing Software as a Service companies in the Nordics, Central Europe and in the USA. In his spare time, he likes to play beach soccer (he’s the Finnish Champion) and enjoys spending time with her wife and two young daughters. In this episode, we talk about: * The importance of finding your ICP (ideal customer profile) * Why and how B2B companies should use account -based marketing (ABM) * How the data-driven approach helps B2B sales and marketing teams succeed * Sales & Marketing playbooks and why every company should have them * The importance of customer data platforms and how they affect your sales strategy * Why sales and marketing alignment is crucial to every company’s success You can connect with Jennifer on Linked In [https://www.linkedin.com/in/jenniferlimlund/] and Twitter @jenniferlund You can connect with Mikko on Linked In [https://www.linkedin.com/in/mikko-honkanen-195a3920/], Twitter and at mikko@vainu.io. If you’re looking for sales templates, playbooks and ABM guides, check out Vainu’s website [https://www.vainu.com/]. If you’re looking for inspiration on how to level-up your sales, marketing or customer service game, you can also visit www.superoffice.com/blog. [https://www.superoffice.com/blog/]