What One Influencer Did Differently (Necessary in the Age of AI) | Vahbiz Cooper, Demandbase
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In this episode of The 360° Marketing Show, we've got Vahbiz Cooper, who leads influencer marketing and employee advocacy at Demandbase. We get into the unicorn piñata campaign that went viral on LinkedIn, why AI-written content quietly tanks your engagement, the influencer relationship that turned into a viral product video, the campaign that flopped (and came back as a win years later), and her prediction about where AI trust is headed in B2B.
Timestamps
1:00 — How Vahbiz got to where she is + Updates
11:00 — The influencer who kept missing deadlines (and how one conversation changed everything)
15:32 — Where Vahbiz actually uses AI in her workflow
20:29 — The unicorn piñata campaign that broke the internet
24:14 — Writing the Women in Sales blog with AI end-to-end
29:42 — Why AI-written posts quietly lose engagement
38:30 — The campaign that flopped (and what she learned)
40:23 — The late wins nobody tracks on a dashboard
43:53 — What actually makes employee advocacy work
52:27 — The AI trust cliff that's coming for B2B
1:06:33 — Do it scared, ask the dumb questions
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tags: agentic AI, B2B customer journey, AEO, Answer Engine Optimization, Future of marketing, full-stack marketing, marketing podcast, anusha ramesh kannan,, influencer marketing, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation
