The Business of Style

The #1 Business Mistake Personal Stylists Make — And How to Fix It

Are you unintentionally limiting your income and success as a personal stylist or image consultant? In this episode, Louisa breaks down the most significant business mistake she sees stylists and image consultants make: trading time for money. This standard but outdated model keeps you overworked, underpaid, and constantly hustling for new clients. Louisa explains why one-off services and hourly sessions create an income ceiling — and how shifting to a signature styling program can transform your income, your client results, and the long-term sustainability of your business. If you're ready to step into your authority, create consistent revenue, and deliver a premium client experience without burning out, this is the episode you NEED to hear. Looking for more training and resources to help you start your career as a personal stylist or grow a successful styling business? Then visit The Style Academy International [https://www.styleacademyintl.com].

Are You Working for Free Without Even Realizing It?

Are you accidentally working for free? In this episode of The Business of Style Podcast, Louisa Gabriel breaks down the subtle, yet common, ways personal stylists and image consultants give away their time, expertise, and energy without realizing it. From spending hours creating social media content that doesn’t convert, to answering detailed style questions in DMs, to letting client boundaries slip, these “invisible freebies” can quietly drain your business's profitability. Louisa shares practical ways to recognize where your time is being spent, set healthy boundaries, and start positioning your expertise for profit — not for free. If you’ve ever felt exhausted by social media, overwhelmed by client demands, or guilty about charging for your services, this episode will help you take back control of your business, your time, and your value. The Business of Style Podcast is brought to you by The Style Academy International®, a global leader in education and training for personal stylists and image consultants. To find out more about our training and resources, visit www.styleacademyintl.com [https://www.styleacademyintl.com]

Is Brand Misalignment Costing You Clients?

If you’re a personal stylist or image consultant struggling to attract your ideal clients, even though you’re posting consistently and doing “all the right things,” the problem might not be your marketing. It might be your brand alignment. In this episode of The Business of Style Podcast, host Louisa Gabriel, founder of The Style Academy International®, dives deep into one of the most overlooked issues in the styling industry: brand misalignment. Louisa explains how small inconsistencies between your niche, your image, and your messaging can silently push clients away, even if your work is great. You’ll learn how to identify when your brand is out of sync, why this misalignment damages trust, and exactly how to realign your brand to attract the right clients with ease. Whether you’re a luxury stylist showing too many budget finds or an everyday stylist trying to sound “high-end,” this episode will help you reconnect your brand with the audience you actually want to serve. You’ll discover: * What brand alignment really means for stylists and image consultants * The most common signs of brand misalignment * Real-world examples of how misaligned branding confuses clients * How to audit and realign your brand to attract your ideal client * Why authenticity — not perfection — is the key to building a profitable styling business 🎯 This episode is for: Personal stylists, image consultants, and aspiring stylists who want to refine their brand, strengthen their positioning, and attract aligned, high-value clients. The Business of Style podcast is brought to you by The Style Academy International®, a leading online training school for aspiring personal stylists, image consultants, and color analysts. To find out more about their online trainings and resources, visit www.styleacademyintl.com [https://www.styleacademyintl.com]

Why Being a Stylist in a Small Town Is a Competitive Advantage (And How to Market Yourself Locally)

Think you have to live in a big city to be a successful stylist? Think again. In this episode of The Business of Style Podcast, Louisa shares the story of how she started her 6-figure styling business in a small town, and reveals why small-town stylists often grow faster, how to harness the power of word-of-mouth, and the exact local marketing strategies that work. Plus, discover how virtual styling lets you go global—no matter where you live. And don't forget to visit The Style Academy International [www.styleacademyintl.com] for more training and resources to become a successful personal stylist and take your business from side-hustle to 6-figures.

How to Get ChatGPT (and Other AI Tools) to Recognize You and Your Styling Business

Want ChatGPT and other AI tools to recognize your styling business? In this episode of The Business of Style, host Louisa Gabriel, founder of The Style Academy International [www.styleacademyintl.com], shares simple, practical ways for personal stylists and image consultants to boost their online visibility — no coding or complicated SEO required. Learn how to make your business easy for AI to identify, create content that gets noticed, and build a consistent online presence that helps attract more clients and opportunities. If you’re ready to future-proof your styling business and become the stylist AI can’t ignore, this episode is a must-listen. And don't forget to visit The Style Academy International [https://www.styleacademyintl.com] for more training and resources to help you build a successful personal styling business.