The One Person Startup

Week 2: Creating The First Lead Magnet

What is A Lead Magnet For & How to Make One Lead magnets are nothing but a digital product meant to help your audience and provide them some sort of value. The most common lead magnet is a guide. In this video, I explain how I came up with the idea of this guide, how I created the guide, and the steps for making a lead magnet for your audience. Steps For Creating This Lead Magnet * Wrote a rough draft of the entire guide * Asked AI to help fill in missing details * Removed unnecessary information * Had AI Edit my guide for reading clarity and easy to understand * Added database with all park details * Added all the links * Added images to help support the text * Filmed and edited a video explaining the guide * Published it online Watch As I Build a Brand in Public Starting From Nothing (Documentary Series) I’m building a new brand called California Digital Nomad with no audience, no content, nothing. Every week, I’ll show you how I create & publish content, leverage AI, record & edit videos, and share my weekly results—subscribers, revenue, everything. Join me in this brand-building journey from day one. You can subscribe here. Get full access to The One Person Startup at theonepersonstartup.substack.com/subscribe [https://theonepersonstartup.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

Red Bull’s Product Marketing Strategy That Was Out Of This World & How Creators Can Do The Same

In 2012, Red Bull did something no other brand had ever attempted. They didn’t launch a new energy drink.They didn’t release a celebrity-endorsed commercial.They didn’t spend millions on traditional marketing. Instead, they filmed a man jump from the edge of space for the best marketing stunt ever attempted. Here’s the brilliance behind their product marketing. Felix Baumgartner, an Austrian skydiver, ascended 24 miles above Earth in a helium balloon, then jumped—breaking the sound barrier on his way down. Eight million people watched it live on YouTube, making it one of the most-watched live events in history. And Red Bull? They weren’t just a drink company anymore. They became the brand that pushes human limits. This wasn’t about selling a drink. It was about selling an idea—that Red Bull truly “gives you wings.” And the impact was massive. * Sales skyrocketed after the jump, further cementing Red Bull’s dominance in the energy drink market. * Brand loyalty exploded, with Red Bull becoming synonymous with extreme sports and adventure. * They built an audience, not just customers, by creating one of the most talked-about marketing campaigns of the decade. But here’s the thing—this wasn’t just a stunt. It was brilliant product marketing. And if you’re a creator, you can use the same principles to dominate your niche. And I don’t mean jumping from the heights of space. The Marketing Genius Behind the Stratos Jump Most brands focus on traditional advertising—TV ads, billboards, influencer sponsorships. Red Bull didn’t. They built their own platform. They created their own media empire. They made the audience come to them. Think about it. They didn’t sponsor an event. They became the event. Rather than flooding the market with ad campaigns saying, "Drink Red Bull! It gives you energy!” they showed people what their brand stood for. They made Red Bull synonymous with pushing human limits, defying gravity, and chasing the impossible. And the result? They didn’t need to push their product—because people naturally associated Red Bull with extreme sports - high energy, risk-taking, and peak performance. Now, let’s break down exactly what they did—and how you can use these same principles to market your own business. 1. Sell an Idea, Not Just a Product Red Bull doesn’t sell drinks. They sell adrenaline, adventure, and pushing limits. Their product is an extension of that idea. When you buy a Red Bull, you’re not just getting caffeine—you’re tapping into a different mindset. Most creators and entrepreneurs make the mistake of only selling features: * "This course has 100+ hours of content." * "This software has 2,000+ integrations." Instead, you should sell the outcome and the feeling: Ask yourself: What does your audience truly want to experience? That’s what you sell. 2. Create Spectacle & Build Anticipation Red Bull didn’t just drop Felix from space overnight. They built the hype for years. * They released teasers. * They gave behind-the-scenes footage. * They made the audience feel like they were part of the journey. By the time the Stratos Jump happened, millions were already invested in the story. For your business: * Tease your product launch weeks (or months) in advance. * Share behind the scenes how you’re building your product. * Make your audience feel like they’re part of the journey, not just spectators. When you create anticipation, your audience isn’t just waiting for your product—they’re rooting for it to succeed. 3. Own Your Distribution Channel (Don’t Rely on Others) Most brands rely on external media for coverage. Red Bull became the media. They built Red Bull Media House—a content empire that produces documentaries, extreme sports films, and viral stunts. They don’t depend on TV networks. They don’t rely on journalists. They own the entire distribution pipeline. As a creator, this means: * Build your own email list (so you’re not at the mercy of social media algorithms). * Create content that keeps your audience engaged on your terms. * Invest in platforms you control—your website, your newsletter, your personal brand. When you own the distribution, nobody can take your audience away from you. 4. Give Away Value First, Then Monetize Red Bull gave away the biggest marketing stunt of all time—for free. They didn’t charge people to watch the Stratos Jump. They didn’t run ads on the stream. They delivered insane value upfront—and cashed in later through brand loyalty and product sales. Creators should be doing the same. * Share free, valuable content that attracts the right audience. * Build trust before asking for the sale. * The more you give, the more authority you gain—so when you do launch a paid offer, people trust you enough to buy. This is exactly why I created the 5-Step Product Marketing Guide [https://amadosemporium.gumroad.com/l/nkskrn]—to help creators like you build a system that attracts, nurtures, and converts the right audience. Red Bull’s Stratos Jump Wasn’t Just a Stunt—It Was a Masterclass in Product Marketing Let’s recap the four key lessons: * Sell an idea, not just a product. Make your audience feel something. * Create spectacle & anticipation. Hype matters more than you think. * Own your distribution. Stop relying on platforms you don’t control. * Give value first, then monetize. Trust builds sales. These are the same principles I use in my 5-Step Product Marketing Guide [https://amadosemporium.gumroad.com/l/nkskrn]—the exact system that helps creators sell without constantly chasing customers. Want to build a marketing funnel that actually works? Grab the free 5-Step Product Marketing Blueprint here [https://amadosemporium.gumroad.com/l/nkskrn]: Get full access to The One Person Startup at theonepersonstartup.substack.com/subscribe [https://theonepersonstartup.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

The Trojan Horse Was The Ultimate Lead Magnet Marketing Strategy Ever

Three thousand years before conversion funnels and lead magnets, a group of frustrated marketers cracked the code on the most impossible sale in history. They'd been trying for over a decade. Their target audience had built impenetrable walls. Every campaign they tried failed. Every pitch was rejected. Then, they created something so irresistible, their prospects didn't just engage – they literally dragged it through their front door. That’s right. Before digital funnels, before social media, before the internet there was a marketing strategy so good that we’re still talking about it today. I’m talking about the original "lead magnet" – the Trojan Horse. Today we're looking into one of the most brilliant marketing strategies ever executed—one that happened over 3,000 years ago. This is the exact blueprint you need when your audience has built walls against your message. When they're filtering out your emails, scrolling past your content, and immune to your ads. And the way to do it isn’t by brute force. It’s by offering something so compelling, so irresistible, that they can’t help but bring it inside. By the end of this post, you'll have my 5-Step Product Marketing Guide [https://learn.theonepersonstartup.com/5-step-product-marketing-blueprint] that transforms the oldest marketing hack in history into a strategy that breaks through even the most resistant modern audiences. Picture this: You’ve been trying to break into a market for years. You’ve thrown everything at it—content, ads, direct outreach—but nothing is working. Your audience has built these impenetrable walls against anything that looks like selling. That’s exactly what the ancient Greeks faced when they spent ten grueling years trying to conquer the city of Troy. Ten years of direct assaults, and they couldn’t break through. But then, they did something brilliant—something that holds the key to breaking through to your resistant audience today. Instead of forcing their way in, they got invited in. And that’s where everything changed. THE CAMPAIGN See, the Greeks had a problem. They had spent a decade outside the walls of Troy, trying every strategy they could think of. They had the best warriors, the best weapons, and the best tactics, but none of it even mattered. The walls of Troy were just too strong, and the Trojans refused to engage the Greeks on their terms. Does that sound familiar? This is what happens when marketers take a direct, hard-sell approach. You post content, you run ads, and you send cold emails—but your audience barely even notices. They’ve built walls. They’re skeptical. They’ve seen too many sales pitches before. The Greeks realized they needed a new strategy. One that didn’t rely on brute force. One that played into the desires and psychology of their audience. THE MARKETING STRATEGY This is where Odysseus stepped in—the cunning advisor to King Agamemnon and one of the most brilliant strategists in the Greek army. Instead of continuing their failing direct approach, he came up with something radical: the Greeks would stop trying to break through Troy’s walls and instead, they would create something so valuable, so compelling, that the Trojans would willingly bring it inside themselves. They built the Trojan Horse, an enormous wooden structure that was both a work of art and a supposed "peace offering." They made it look like they had given up and sailed away, leaving the horse as a tribute to Troy’s victory. See, what the Trojans really wanted was more than just to win the war—they wanted to prove they were better than everyone else. They took great pride in their strong walls and believed no one could ever defeat them. The Greeks were clever and used this pride against them. By pretending to give up and leaving behind a huge wooden horse as a gift, the Greeks gave the Trojans exactly what they wanted: a big, impressive monument that showed off their victory. It was like a trophy the Trojans could display to visitors, proving that even the powerful Greeks couldn't beat them. This gift was perfect because it made the Trojans feel important and superior—exactly the feelings they were looking for. And the Trojans couldn’t resist. They dragged the horse inside their city walls, celebrating what they thought was a sign of their triumph. And this brings us to the first crucial marketing lesson. MARKETING LESSON 1: THE PSYCHOLOGY OF VALUE The Greeks understood something that many marketers miss: people don’t just buy products—they buy what those products represent. People don’t buy a fitness program—they buy the confidence of having a six-pack. People don’t buy an online course—they buy the transformation it promises. People don’t buy luxury brands—they buy status, exclusivity, and admiration. Every purchase is an emotional decision. The Trojans didn’t bring the horse inside because they needed more statues. They did it because the horse symbolized victory. It reinforced their identity as the dominant power. This is where most marketers go wrong. They focus too much on features—what the product does—instead of the deeper emotional desires it fulfills. Social media is your Trojan Horse—it’s where you capture attention, but you need to frame your content around what truly motivates your audience. The Trojan Horse wasn’t just a random gift—it was designed to resonate with the Trojans’ desires. * It symbolized power. * It reinforced their self-image as victors. * It appeared to be a reward, and not a trick. Your marketing needs do the same. It needs to be crafted in a way that aligns with what your audience already believes and desires to be. MARKETING LESSON 2: LEAD MAGNET This is what gets people in your Funnel Marketing—your lead magnet is the modern Trojan Horse. It’s not just a freebie. It’s something designed to make your audience feel like they’re getting immense value upfront. A powerful lead magnet should: * Solve an urgent problem. * Offer immediate transformation. * Reinforce the identity your audience desires. Of course, the brilliance of the Trojan Horse wasn’t just getting inside of Troy—it was what happened next. Inside the horse were Greek soldiers. Once night fell over the city and the Trojans were celebrating, the Greeks emerged, opened the gates, and let the Greek army in. This is just like your Email Marketing. Your lead magnet gets inside your audience’s inbox. But what happens next determines everything. You need to continue delivering massive value so that, when the time comes, they naturally transition into paying customers. Think about it. When your email sequence nurtures leads effectively, it's like the Greek soldiers inside the horse—strategic, patient, and ready to strike at the perfect moment. But instead of conquering a city, you're winning hearts and minds. Every valuable email you send builds more trust, just like every Greek soldier added more strength to their mission. You're not just selling something—you're creating allies. When the Greeks finally emerged from the horse, they didn't face resistance because they had already positioned themselves exactly where they needed to be. Your email marketing should work the same way: by the time you make your offer, your audience should be anticipating it. This is permission marketing at its finest. The Greeks didn't need to force their way in—they were invited. MARKETING LESSON 3: PRODUCT MARKETING After what happened at Troy, you can guess that no city ever accepted a giant wooden horse again. Audiences evolve. What worked five years ago won’t work today. People are bombarded with marketing messages every day. If you want to stand out, your marketing needs to feel like a genuine gift, not a disguised sales pitch. This leads to my last point, Product Marketing—where everything comes together to create real value for your audience. Your product isn’t just a product. It’s the final step in your customer’s transformation. When it’s positioned correctly, your audience doesn’t just want it—they feel like they need it. If you want to master this strategy and use it in your own business, grab my 5-Step Product Marketing guide [https://learn.theonepersonstartup.com/5-step-product-marketing-blueprint]. It walks you through every stage—from capturing attention on social media to creating lead magnets that convert and building products people can’t resist. Just like Odysseus crafted the perfect strategy to win an impossible war, this 5-step product marketing guide will be your strategic blueprint for breaking into even the most competitive markets. Whether you're just starting out or looking to scale your business, this guide will show you exactly how to win your audience's trust and turn them into customers. The Greeks didn’t just win by attacking Troy’s walls head-on—they won by understanding their audience and playing into their desires. You can do the same. Get full access to The One Person Startup at theonepersonstartup.substack.com/subscribe [https://theonepersonstartup.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

How Notion Built a $10 Billion Empire Through Community-Led Product Marketing

Ten billion dollars. One hundred million users. And a product that feels like a cultural phenomenon. That's Notion today. They built a $10 billion empire using free product marketing. But here's what most people miss about their meteoric rise: Notion didn't get here through massive ad spends, a huge sales team, or growth hack shortcuts. They built a $10 billion empire using something far more powerful – their own users. Think about it. Every creator who builds a Notion template becomes a product marketing lead magnet – not just for the creator’s own business, but for Notion itself. It's pure marketing genius. Today, we're diving deep into how a startup that was once on the brink of failure engineered one of the most brilliant product marketing strategies of all time – and how you can apply these same principles to your business. So in this post, we'll break down Notion's journey from where they’re at today, to how they first got started. We'll explore how they turned a clunky product into a template-driven system that essentially markets itself. And most importantly – we'll extract actionable lessons that you can apply to your own business. Whether you're building a SaaS company, creating digital product, or running a service business, Notion's community-led growth strategy offers a masterclass in product marketing. This is How Notion Built a $10 Billion Empire With Product Marketing (And What You Can Learn From It) 2025: The $10 Billion Productivity Giant Today, Notion is everywhere. From personal to-do lists to entire company workflows, it powers the workspaces for some of the biggest brands like Pixar, Spotify, and Amazon, as well as millions of students, freelancers, and entrepreneurs. But here’s what’s wild: Unlike most SaaS companies that burn cash on advertising, Notion barely spends anything on paid marketing. Instead, they built a product so shareable that it does all the marketing for them. Let’s look at the numbers: * Over 7 million YouTube videos about Notion. * Over 4 million publicly shared templates. * Thousands of paid courses built around their app. * A booming ecosystem used by consultants and influencers. Notion’s product isn’t just a tool—it’s a platform for creators to build and distribute their own digital assets. And every time a creator shares a template, that’s free marketing for Notion. This wasn’t just luck either. It was product marketing genius. 2019-2023: The Community-Led Growth Explosion By 2019, Notion had found a market fit for their product. But what happened next is where the magic really began. They basically handed their marketing over to their own users. They sat back, letting their customer base generate content around the templates they created. * Thomas Frank built an entire YouTube channel around Notion, pulling in millions of views. * Marie Poulin launched a Notion Mastery course, turning herself into one of the top Notion creators. * Easlo, among other creators started selling Notion templates, making six figures a year. And it wasn’t just big names either. You also had: * Students who shared their Notion study systems. * Freelancers who built Notion dashboards for clients. * Agencies who created content marketing workflows inside Notion. * Entrepreneurs who built business trackers, hiring systems, and so much more. Every single one of these users published content and templates, that served as a lead magnet for Notion. And Notion made sure that every new shared template brought them more users. Here’s how they engineered this: * Templates required an account. If you wanted to use someone’s Notion template, you had to sign up for an account first. Instant leads. * They incentivized creators. Notion gave away account credits (and later real cash) to creators who referred new users. This turned template creators into a marketing force. * They amplified their community. Notion’s always showcased user-created templates, driving even more traffic to them on social media. The result? A self-sustaining marketing loop: ✅ Users created templates → Shared them → New users signed up. ✅ Notion grew without spending a dime on ads. ✅ Creators built their businesses around Notion—which kept marketing for them free. This is the ultimate form of product marketing: Make your product, then turn your audience into your marketing team. 2018: The Near-Death Pivot That Changed Everything But before Notion became the leading app of the productivity world, they were on the brink of failure. In 2018, things were looking bad. * Their product was clunky. * Customer Growth was slow. * They were running out of money. Co-founder Ivan Zhao literally moved to Japan to cut costs while they figured out how to pivot. The game-changing decision? They reworked Notion to be template-driven. Instead of just being a note-taking app, they turned it into a system where users could build, share, and remix their own workflows. This one shift changed everything because it: * Gave users full customization flexibility. * Made the product easier to use. * Created a built-in referral engine. Notion didn’t need a massive ad budget—they just needed to make sure every new user can bring in more users. This is exactly how you should be thinking about your own product, course, or service. Ask yourself: Does my free product promote my paid product(s)? The Marketing Playbook You Can Steal From Notion So, how can you apply Notion’s strategy to your own business? They created a product in which their users can easily share their Notion templates, which pushed new users to open new accounts. Notion used their product’s sharing feature to expand their reach through their creators work. This strategy works perfect for other SaaS companies, but how does this relate to the everyday creators building much smaller products? It comes down to something that you can easily share with your audience. Start with a product you can give your audience for free (lead magnet), and implement content they can apply to solve their current problems. Then, provide the next logical solution to their upcoming problem within the product itself. Notion executed this perfectly by offering a free plan that lets users experience the core features. They solve immediate needs through templates, systems, and trackers - but strategically reserve premium features for their paid tiers. As users become more invested in the platform and hit the limitations of the free plan, upgrading to paid becomes the next natural step. This creates a smooth journey from free user to paying customer, all while delivering genuine value at every stage. The second marketing lever they used was to incentivize their audience through a referral program. Notion rewarded its users with commissions for bringing in new sign-ups. You can implement this by using the 5 marketing strategies I teach in my guide. You can get that guide for free here. [https://learn.theonepersonstartup.com/5-step-product-marketing-blueprint] Whatever it is, make sharing beneficial for your audience. Build a Marketing System That Works For You Notion didn’t win by running ads. They won by building a product that marketed itself. And that’s exactly what I break down in my 5-Step Product Marketing Blueprint [https://learn.theonepersonstartup.com/5-step-product-marketing-blueprint]—a system designed to help creators, consultants, and entrepreneurs turn their product into a marketing engine. Inside, I’ll show you: * How to use social media to attract the right customers. * How to build funnels that convert attention into sales. * How to create email sequences that keep your audience engaged. * How to design products that market themselves—just like Notion. If you’re tired of grinding for every single sale, this blueprint is your ticket to sustainable growth. Get the 5-Step Product Marketing Blueprint (Free) [https://learn.theonepersonstartup.com/5-step-product-marketing-blueprint] Because at the end of the day, the best marketing strategy is a product so good that people can’t help but share it. That’s it for this marketing story. I hope you enjoyed it. Follow me for more marketing stories like this. Get full access to The One Person Startup at theonepersonstartup.substack.com/subscribe [https://theonepersonstartup.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

How Blockbuster Lost to Redbox: A Story of Marketing, Missed Opportunities, and the Rise of the Underdog

You can have the best product in the world, but if you don’t know how to market it, you’ll end up like Blockbuster—crushed by a competitor who understood the game better than everyone else. Blockbuster was the video rental giant that once ruled the world, and Redbox, the scrappy underdog that came out of nowhere to dethrone them. It’s a story of missed opportunities, bad decisions, and a competitor who played the marketing game so well that they rewrote the rules entirely. This isn’t just a story about movies and kiosks though. It’s a story about you. Because if you’re a creator trying to build a one-person business, you’re facing the same challenges Blockbuster did. You’ve got a product (or an idea for one), but you’re struggling to get it in front of the right people. You’re posting content, but no one’s engaging. You’re sending emails, but they’re going to spam. You’re stuck in a cycle of creating, posting, and hoping—while your competitors are out there eating up all the sales. Let’s dive into the story of Blockbuster and Redbox—and how you can avoid Blockbuster’s fate with Redbox’s playbook. The Rise of Blockbuster: A Giant Built on Convenience In the 1990s, Blockbuster was unstoppable. They had thousands of stores, a massive inventory of VHS tapes (and later DVDs), and a brand that was synonymous with movie nights. Their blue-and-yellow stores were everywhere, and their catchline, “Make it a Blockbuster night,” was a 90s cultural slogan. Blockbuster’s success was built on convenience. They positioned their stores in high-traffic suburban areas, making it easy for families to grab a movie on the way home. They had exclusive deals with Hollywood studios, ensuring they got new releases before anyone else. And they created an in-store experience that felt like a destination—bright lights, organized shelves, and friendly staff who could recommend the perfect movie for your Friday night. For a while, it worked. Blockbuster was printing money. But then something happened. The First Cracks in their Business: Late Fees and Complacency Blockbuster’s downfall didn’t happen overnight. It started with a series of small, seemingly insignificant decisions that added up over time. The first was late fees. Blockbuster made billions of dollars from late fees, but they were universally hated by customers. It was a classic case of short-term profits over long-term customer loyalty. People felt nickel-and-dimed, and it created a growing resentment toward the brand. The second was complacency. Blockbuster was so focused on their stores that they failed to see the bigger picture. They dismissed Netflix’s $50 million buyout offer in 2000, thinking their mail-in DVD service was a fad. They ignored the rise of streaming, clinging to their physical stores even as the world shifted to digital. And then, in 2002, Redbox entered the scene. Redbox: The $1 Kiosk That Changed Everything Redbox started as a side hustle for McDonald’s—a vending machine experiment that eventually pivoted to DVD rentals. By 2004, those bright red kiosks were popping up everywhere: grocery stores, pharmacies, and Walmarts. For just $1 a night, you could rent a movie without ever stepping foot in a Blockbuster store. At first, Blockbuster laughed. A kiosk? Really? But Redbox wasn’t just a kiosk—it was a marketing machine. Redbox understood something Blockbuster didn’t: convenience wasn’t just about location. It was about simplicity, speed, and value. While Blockbuster was charging $4 for a rental and slapping customers with late fees, Redbox offered $1 rentals with no late fees. You could return the DVD to any kiosk, anytime. It was frictionless. And Redbox didn’t stop there. They used SMS campaigns to send discounts and promotions directly to customers’ phones. They created a mobile app that made renting movies even easier. They even partnered with studios to get new releases, just like Blockbuster—but without the baggage of physical stores. While Blockbuster was stuck in the past, Redbox was rewriting the rules of the game. The Fall of Blockbuster: A Cautionary Tale By 2010, Blockbuster was in freefall. They tried to pivot with their own kiosks, but it was too little, too late. Redbox had already captured the market, and Netflix was dominating streaming. Blockbuster filed for bankruptcy, and by 2014, all but one of their stores had closed. It’s easy to look back and say Blockbuster was doomed from the start. But the truth is, they had every advantage. They had the brand, the inventory, and the customer base. What they didn’t have was a marketing strategy that could adapt to a changing world. The Lesson for Creators: How to Avoid Blockbuster’s Fate So, what does this mean for you? If you’re a creator trying to build a one-person business, you’re facing the same challenges Blockbuster did. You’ve got a product (or an idea for one), but you’re struggling to get it in front of the right people. You’re posting content, but no one’s engaging. You’re sending emails, but they’re going to spam. You’re stuck in a cycle of creating, posting, and hoping—while your competitors are out there eating your lunch. But here’s the good news: you don’t have to end up like Blockbuster. Redbox didn’t beat Blockbuster because they had a better product. They beat Blockbuster because they had a better marketing strategy. They understood their audience, created a frictionless experience, and used every tool at their disposal to hook, nurture, and convert customers. And you can do the same. The Solution: The 5-Step Product Marketing Blueprint This is where my 5-Step Product Marketing Blueprint comes in. It’s the same framework Redbox used to dominate Blockbuster—and it’s the same framework you can use to grow your one-person business. Here’s how it works: * Social Media Marketing: Hook your audience with attention-grabbing content that teases your product’s value. * Funnel Marketing: Build a system that turns casual followers into paying customers. * Email Marketing: Keep the relationship alive with personalized, value-packed emails. * Blog Marketing: Educate your audience and upsell your products with long-form content. * Product Marketing: Make your product the star by embedding upsells and value at every touchpoint. This isn’t just a theory—it’s a proven system that works. And it’s the same system that helped Redbox crush Blockbuster. Get the guide here → [https://learn.theonepersonstartup.com/5-step-product-marketing-blueprint?utm_medium=podcast] Your Next Move Blockbuster’s story is a cautionary tale, but it’s also an opportunity. If you’re ready to stop struggling and start growing, it’s time to take control of your marketing. My 5-Step Product Marketing Blueprint [https://learn.theonepersonstartup.com/5-step-product-marketing-blueprint?utm_medium=podcast] is the solution you’ve been looking for. It’s the framework that will help you hook your audience, nurture them through the funnel, and turn them into paying customers. Don’t end up like Blockbuster. Learn from Redbox’s playbook and start dominating your market today. P.S. If you’re ready to build your own product marketing funnel, grab my Lead Magnet Blueprint Framework [https://learn.theonepersonstartup.com/lead-magnet-blueprint-framework?utm_source=substack&utm_medium=podcast] to create a freebie your audience will love. It’s the first step to turning casual followers into paying customers. Get full access to The One Person Startup at theonepersonstartup.substack.com/subscribe [https://theonepersonstartup.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]