Babe Ruth Master Marketer

Episode 5: How Babe Ruth Beat a Pandemic -- Twice

Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research for his novel ‘Gift of the Bambino.’ [https://www.amazon.ca/Gift-Bambino-Novel-Jerry-Amernic/dp/031231759X] His latest book ‘BABE RUTH - A Superstar’s Legacy’ [https://baberuthlegacy.com/] is the first book that focuses on his powerful legacy which goes far beyond baseball and sport. It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER. Now we all know what a pandemic is. Jerry explains how in 1918, the Babe beat the Spanish flu, also known as influenza, twice even though it took the lives of more Americans than the Civil War. Ruth, then with the Boston Red Sox, was hospitalized in the spring but recovered and went on to star as a pitcher and hitter. He caught it again in the fall during the World Series, but in an inspirational performance won two games and led his Red Sox to the championship. Jerry Amernic www.BabeRuthLegacy.com [http://www.baberuthlegacy.com/]. Join us on Facebook https://www.facebook.com/BabeMarketer/ [https://www.facebook.com/BabeMarketer/] Find us on Twitterhttps://twitter.com/BabeMarketer [https://twitter.com/BabeMarketer] Email                            baberuthmm@gmail.com

Episode 4: What We Can Learn from Babe Ruth

Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’ is the first book that focuses on his powerful legacy which goes far beyond baseball and sport. It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of  BABE RUTH MASTER MARKETER... Episode 4 of Jerry Amernic’s podcast series cuts to the chase and focuses on what business people and marketers today can learn from BABE RUTH MASTER MARKETER. Babe’s grandson Tom Stevens tells us how his personality was made for celebrity and why Babe Ruth endures to this day. Indeed, the Babe has even been used for a cryptocurrency campaign! The people who are active in the business side of Babe Ruth – family members, licensing professionals, sports memorabilia executives – reveal their insights into the kind of salesman Babe Ruth was and the qualities that made him a marketer par excellence. Jerry Amernic http://www.jerryamernic.com/ [http://www.jerryamernic.com/] Tom Stevens https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/ [https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/] Julia Ruth Stevens https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html [https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html] Micheal Gibbons https://baberuthmuseum.org/ [https://baberuthmuseum.org/] Joe Orlando https://www.psacard.com/ [https://www.psacard.com/] Pete Enfield http://www.luminarygroup.com/ [http://www.luminarygroup.com/] Bill Jenkinson, baseball historian https://billjenkinsonbaseball.webs.com/ [https://billjenkinsonbaseball.webs.com/] Join us on Facebook https://www.facebook.com/BabeMarketer/ [https://www.facebook.com/BabeMarketer/] Find us on Twitterhttps://twitter.com/BabeMarketer [https://twitter.com/BabeMarketer] Email us at baberuthmm@gmail.com [baberuthmm@gmail.com]

Episode 3: Babe the Marketing Machine

Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’ is the first book that focuses on his powerful legacy which goes far beyond baseball and sport. It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of  BABE RUTH MASTER MARKETER... In Episode 3 Jerry explores the billion-dollar industry of sports collecting and sports memorabilia. Babe Ruth is far and away the #1 commodity in the business, and some of the industry’s top executives explain why this remains the case to this very day. In his time Babe Ruth was also a merchandiser par excellence who pitched and sold everything – hats, caps, sweaters, even automobiles. Together with his agent Christy Walsh he set the mold for marketing and for celebrity itself, but then he possessed qualities that made it all possible. Members from the Ruth family such as his grandson Tom and daughter Julia reveal personal insights into how this  came about, and people who are now deeply involved in the business side of Babe Ruth and the cultural phenomenon he became share their keen analysis. Jerry Amernic http://www.jerryamernic.com/ [http://www.jerryamernic.com/] Tom Stevens https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/ [https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/] Julia Ruth Stevens https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html [https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html] Micheal Gibbons https://baberuthmuseum.org/ [https://baberuthmuseum.org/] James Barber https://npg.si.edu/staff/james-barber [https://npg.si.edu/staff/james-barber] JoeOrlando https://www.psacard.com/ [https://www.psacard.com/] Pete Enfield http://www.luminarygroup.com/ [http://www.luminarygroup.com/] David Kohler https://scpauctions.com/ [https://scpauctions.com/] Join us on Facebook https://www.facebook.com/BabeMarketer/ [https://www.facebook.com/BabeMarketer/] Find us on Twitterhttps://twitter.com/BabeMarketer [https://twitter.com/BabeMarketer] Email us at baberuthmm@gmail.com [baberuthmm@gmail.com]

Episode 2: Tools of the Trade

Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’ is the first book that focuses on his powerful legacy which goes far beyond baseball and sport. It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of  BABE RUTH MASTER MARKETER... In Episode 2 Jerry gets into the skills Ruth possessed which translated into unparalleled success in marketing and branding. How he used words, his sense of humour and timing, his sense of place and purpose, and how he reached out to people were all in his toolbox. He was a person who exuded empathy, passion and sincerity, and made it easy for the masses to identify with him since he was one of the masses himself. Ruth family members such as grandson Tom Stevens and daughter Julia Ruth Stevens talk about his salesmanship, and we hear from historian James Barber who planned the recent Ruth exhibit at the Smithsonian, Mike Gibbons who ran the Babe Ruth Museum, and Susan Luery who sculpted the massive 16-foot bronze statue of Ruth in Camden Yards in Baltimore. Jerry Amernic http://www.jerryamernic.com/ [http://www.jerryamernic.com/] Tom Stevens https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/ [https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/] Julia Ruth Stevens https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html [https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html] Micheal Gibbons https://baberuthmuseum.org/ [https://baberuthmuseum.org/] James Barber https://npg.si.edu/staff/james-barber [https://npg.si.edu/staff/james-barber] JoeOrlando https://www.psacard.com/ [https://www.psacard.com/] Pete Enfield http://www.luminarygroup.com/ [http://www.luminarygroup.com/] Susan Luery https://susanluery.com/portfolio-posts/babe/ [https://susanluery.com/portfolio-posts/babe/] Bill Jenkinson, baseball historian https://billjenkinsonbaseball.webs.com/ [https://billjenkinsonbaseball.webs.com/] Join us on Facebook https://www.facebook.com/BabeMarketer/ [https://www.facebook.com/BabeMarketer/] Find us on Twitterhttps://twitter.com/BabeMarketer [https://twitter.com/BabeMarketer] Email us at                  baberuthmm@gmail.com

Episode 1: Why Babe Ruth Still Matters Today

Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research for his novel ‘Gift of the Bambino.’ [https://www.amazon.ca/Gift-Bambino-Novel-Jerry-Amernic/dp/031231759X] His latest book ‘BABE RUTH - A Superstar’s Legacy’ [https://baberuthlegacy.com/] is the first book that focuses on his powerful legacy which goes far beyond baseball and sport. It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER. In Episode 1 Jerry speaks to members of the Ruth family... his grandson Tom Stevens and daughter Julia Ruth Stevens who passed away last year at age 102. Jerry spent an afternoon with Julia when she was 94, and she revealed insights into the Babe that only she would know. Jerry also speaks to Joe Orlando & David Kohler, executives from the sports collecting industry, Michael Gibbons, the man who ran the Babe Ruth Museum in Baltimore for 37 years, and Pete Enfield of the licensing firm handling the Babe Ruth name and family for sponsorship and promotions. Jerry Amernic www.BabeRuthLegacy.com [http://www.baberuthlegacy.com/]. Tom Stevens https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/ [https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/] Julia Ruth Stevens https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html [https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html] Michael Gibbons https://baberuthmuseum.org/ [https://baberuthmuseum.org/] David Kohler https://scpauctions.com/ [https://scpauctions.com/] Joe Orlando https://www.psacard.com/ [https://www.psacard.com/] Pete Enfield http://www.luminarygroup.com/ [http://www.luminarygroup.com/] Join us on Facebook https://www.facebook.com/BabeMarketer/ [https://www.facebook.com/BabeMarketer/] Find us on Twitterhttps://twitter.com/BabeMarketer [https://twitter.com/BabeMarketer] Email                            baberuthmm@gmail.com