Book Profit Secrets with Ray Brehm

#117: Email Marketing Made Easy with Philip Duncan

One of my favorite topics is email, and Philip Duncan is here to talk about all things email marketing. Philip is an award-winning Amazon best-selling author. He’s the host of the Powerhouse Offerings Summit and runs a workshop called Email Marketing for Authors Made Easy. Philip explains why email is his number one marketing strategy and how it’s transformed his life and business. Just a few years ago, he was working a nine-to-five but took a giant leap of faith and hasn’t looked back. Email marketing can feel overwhelming, but Philip shares some of his best tips and tricks for authors so you can better promote yourself and grow your business. He walks through what you should do if you’re just getting started with email marketing and what he covers in his workshop. Philip and I discuss how often you should send emails out, the importance of authenticity, and why you need to have a “reader magnet” in your strategy. We also talk about cross promoting with others, ads, and how an email list can help you scale. What’s Inside: * Why email marketing is so powerful for authors. * How to start an email marketing strategy from scratch. * How to use cross promotion to boost your email list. Mentioned In This Episode: Ray.fm [http://www.ray.fm] PhilipSDuncan.com [https://philipsduncan.com/coaching-and-services/]

#116: Secrets to a Winning Book Launch with Matt McWilliams

Matt McWilliams is living proof that you can pursue your passion in life and do so while making a profit. He’s worked with some of the top companies and entrepreneurs on the planet, including Shark Tank’s Kevin Harrington, Tony Robbins, and Lewis Howes. Matt’s here to help you on your quest to turn your own passion and message into a profitable and growing business. We begin our conversation by talking about Matt’s journey, which he outlines in his new book, Turn Your Passions into Profits. Matt’s a genius when it comes to book launches and marketing, and here he shares his secrets. He shares the techniques that he uses to help his clients see massive success when they put their books out into the world. We discuss how your book launch can lead to huge growth in your email list. We also talk about how to set up the perfect book launch funnel, the power of working with affiliate partners, why you don’t need to partner with big names to see big results, and what to do if you already have a book but want to revamp your strategy. What’s Inside: * How to set up the perfect book launch funnel, * Why you don’t need to partner with big names to see big results, * How to revamp your strategy if you already have a book, Mentioned In This Episode: Ray.fm [http://www.ray.fm] PassionsIntoProfitsBook.com/Ray [http://PassionsIntoProfitsBook.com/Ray]

#115: Becoming a Best-Selling Author with Alinka Rutkowska

Alinka Rutkowska is the CEO of Leaders Press. She’s a USA Today and Wall Street Journal best-selling author, and Leaders Press made me a best-selling author as well! Alinka helps entrepreneurs create books from scratch and launches them to best-seller with a 100% success rate. She runs a hybrid publishing house with traditional distribution through Simon and Schuster, through which more than 500 entrepreneurs have been able to share their stories. Alinka has been featured by Forbes, Entrepreneur Magazine, and numerous other outlets. Alinka’s mission is to help 10,000 entrepreneurs share their wisdom with the world by 2030. Here, she shares her own wisdom around book marketing, and we kick off our conversation with where a beginner can start. We discuss how to set realistic goals as an author, which aren’t always about how many books you sell. We also talk about how to invest money into becoming a best-seller, the truth about how many books best-selling authors actually sell, and how to use a book to bring in a ton of revenue for your business through other channels. What’s Inside: * Where to start if you’re new to book marketing. * How to set realistic goals as an author. * How to use a book to skyrocket your income. Mentioned In This Episode: Ray.fm [http://www.ray.fm] LeadersPress.com [https://leaderspress.com/]

#114: The Power of Audiobooks with Derek Doepker

Derek Doepker went from being a broke valet parker to best-selling author. He’s sold over 100,000 books using free and low-cost strategies. Today, he shares those strategies with authors to turn their passions for writing into thriving businesses. Derek has also been featured in Forbes, Entrepreneur, and Success magazines as well as several other world-renowned publications. Here, Derek and I talk about how to market your book, specifically through an audiobook. A solid marketing strategy typically involves you putting yourself and your message out there in various forms of media. Derek and I discuss which formats make the most sense and why you need a good book cover, description, and a list of reviews. We also talk about how multiple formats help you build authority, the pros and cons of doing an audiobook and whether or not you should do it all yourself, the benefits of reading through your manuscript, and how to upload your audiobook to various platforms. What’s Inside: * How audiobooks can uplevel your book marketing strategy. * Whether you should do your audiobook yourself or outsource. * How to upload your audiobook to various platforms. Mentioned In This Episode: Ray.fm [http://www.ray.fm] DerekDoepker.com [https://derekdoepker.com/]

#113: Book Marketing 101 with Joris van Leeuwen

Joris van Leeuwen is the CEO of Cutting-edge-studio.com where he helps self-published authors publish and market their books successfully by providing all the author services they would need. Joris and his sister company, Cutting-edge-business.com, create websites and promo videos that can help authors grow and promote their businesses. Joris loves to work with first time self-published authors who are overwhelmed with the publishing and marketing process.  Here, we’re diving into a bit of book marketing 101. Basic book marketing is a tough hurdle to get over, and Joris is an expert. The process involves a ton of clear thinking and focus. Many authors pour all of their time and energy into writing and publishing their books, not realizing that marketing is even more vital. Joris shares the basics authors need to get their book marketing plan started. We also discuss the importance of having a great book cover, why you shouldn’t rush the publishing and marketing process, and more. What’s Inside: * The basic elements of a book marketing plan. * Why you need a great book cover. * Why you shouldn’t rush the book marketing and publishing process. Mentioned In This Episode: Ray.fm [http://www.ray.fm] Cutting-edge-studio.com [https://www.cutting-edge-studio.com/] Cutting-edge-business.com [https://cutting-edge-business.com/]