Brand Stories
Englisch
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What on earth is a brand story? It's important. Why? I'm Jola and for over 30 years I've worked in TV branding and sponsorship, created ad campaigns, video content and corporate films. In each podcast I make a call to a brand storyteller - a business owner, a branding expert, an influencer or a marketing executive - and ask them to share their brand story. What's your brand story, how do you develop it and how do you take charge of it? Now tune in... See acast.com/privacy for privacy and opt-out information.
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What exactly is a brand story?
Hi, I’m Jola welcome to the first episode of Brand Stories, a series of conversations with brand storytellers. I’ve got some great guests, from creative directors, brand design consultants to marketing strategists and business owners. Today on Zoom I met Nick Jackson MD at Springetts Brand Design. We talk about their brand story, their work with Weetabix, Happy Eggs and Monty BoJangles. Nick's thoughts and interaction with brands – large and small from start ups to multinationals. And together we try to get to the bottom of what exactly is a brand story, how it works, how to work with it and how it connects with people. Springetts are creators of Brand Love an award-winning, independent brand design consultancy www.springetts.co.uk. Born in lockdown this podcast was recorded on Zoom. To get your voice heard contact me, Jola, at jola@saltandpepper.productions See acast.com/privacy [https://acast.com/privacy] for privacy and opt-out information.
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