Brandfetti

There’s a quiet shift happening in the online business space—buyers are more skeptical, more discerning, and no longer swayed by generic claims like “freedom” or “more time back.”   They’re not saying it out loud, but before they hit “Buy Now,” your audience is silently running your offer through a filter of 3 critical questions.   In this episode, we unpack exactly what those questions are—and how to answer them in your messaging so your audience moves from “maybe later” to “take my money.”   Inside, we explore:   • The 3 unspoken questions buyers are asking before investing • Why recycled marketing phrases are killing conversions • What makes buyers trust you now (hint: it’s not just testimonials) • A sharp reframe for copywriters and service providers to stand out in the age of AI • How to create urgency without sounding salesy or pushy   If your messaging is still leaning on what worked in 2022, this is your cue to evolve it for 2025.     Doors to my 12-week live group coaching program, Wordfetti Your Words is opening in 2.5 weeks. Make sure you join us on the waitlist [https://wordfettigroup.com/wywwaitlist?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_394] so you do not miss out on exclusive bonuses not available anywhere else. wordfettigroup.com/wywwaitlist [https://wordfettigroup.com/wywwaitlist?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_394]   Today's episode shares a sneak peek of what I cover in the Write to Win 4-part mini private podcast series, where I dive into the 4 types of copy you MUST be able to master in this AI-fuelled era and the shifts you must make if you want to get cut through and drive sales now. Grab it FREE here: wordfettigroup.com/writetowin [http://wordfettigroup.com/writetowin?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_394]

Let’s be real—your audience is scrollin’ faster than ever, and AI-generated content is everywhere. So how the heck do you stand out and actually stop the scroll with your words?   In this exclusive sneak peek into my private podcast series Write to Win, I’m pulling back the curtain on: * What it really takes to grab attention in this AI-saturated era * The 3R’s every piece of high-converting copy needs (miss one, and they may just keep scrollin' past) * Why regurgitating the same trends and templates is doing more harm than good for your brand * How to write copy, and be radically different   If you’ve been feeling like what you're writing is starting to sound like everyone else’s—or you're just not quite sure how to get CUT THROUGH in this current era. This is for you.   🎧 Wanna keep listening? The full private podcast series is ready and waiting for ya. Tap into the full Write to Win private podcast experience for FREE for a limited time over at wordfettigroup.com/writetowin [http://wordfettigroup.com/writetowin?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_393]

Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter.   *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here:  [https://wordfettigroup.com/freebie?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_389]https://wordfettigroup.com/freebie [https://wordfettigroup.com/freebie?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_392]   Make sure you follow me on @anitasiek and the team at @wordfetti

Struggling to manage your time, pivot your brand, or navigate the rise of AI in copywriting? In this Ask Me Anything episode, I dive into three big questions from the community:   ✔ Time-blocking & productivity hacks – A fresh approach to planning your week that prioritises energy, not just efficiency. ✔ Rebranding & repositioning – Should you make a big announcement or transition quietly? Here’s how to bring your audience along for the ride. ✔ The AI era for copywriters – Is AI a game-changer or a threat? What copywriters must do now to stand out and stay ahead.       *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here:  [https://wordfettigroup.com/freebie?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_389]https://wordfettigroup.com/freebie [https://wordfettigroup.com/freebie?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_391]   Make sure you follow me on @anitasiek and the team at @wordfetti

Want to know why some content sticks like glue while others are forgotten in seconds? It all comes down to one thing—storytelling. And no, we’re not just talking about the “once upon a time” kind. In this episode, we break down seven powerful ways to infuse storytelling into your content and copy (without sounding cheesy).   You’ll learn: ✅ The storytelling shift that makes your copy irresistibly engaging ✅ How to turn case studies from “meh” to magnetic ✅ Why taking your audience behind the scenes builds deep connection ✅ The surprising way reflections and lightbulb moments make your brand unforgettable ✅ And so much more…     *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie [https://wordfettigroup.com/freebie?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_389]   Make sure you follow me on @anitasiek and the team at @wordfetti