Brandfetti

Ever watch your fav TV show, find yourself debriefing with a good pal, and find yourself speaking to the most INTENSE moments of that episode?! THIS is the Peak-End Rule at play - and it's a concept developed by psychologist Daniel Kahneman that you can lean on in your copy and content to ignite the memorability of what you write.   In this episode, I dive into: * What the Peak End Rule is; * Why it works to create memorability and stickiness in our brains; * How you could use this concept in your copy and content (e.g. such as emails) * The power of creating memorable moments in your business (and how a small motel in the US became the highest rated Tripvisor hotel by doing this 1 simple thing)   ____   Wanna dive deeper? ... into the 101 on what the Peak End rule is and HOW you can apply it in your copy and content? We dive deeper into it in our weekly newsletter: Brainfetti, sign up to it right here: https://wordfettigroup.com/signup [https://wordfettigroup.com/signup?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_364]   Hey! Are we pals? Make sure you follow me on @anitasiek and the team at @wordfetti

Ahhh. Hooks and headlines. Not only are they the first thing your audience sees and reads, but they’re also a KEY indicator as to whether or not your audience will decide to continue to read on, the next line, and the next line, and the next line.    A powerful hook, therefore, as the great Mr Ogilvy puts it, is a big deal.  It's such a big deal that it’d account for 80 cents in the dollar you spend. Lose your audience in the hook and headline. And they likely won’t see, know, or read the rest of what you’ve got.    In this episode, I dive into: * What exactly is a hook and why it matters * The curiosity gap, and how you can leverage it to write a great hook * 3 methods to writing a killer hook   __   Wanna dive deeper? ... into the 101 of how to write a killer hook? We dive deeper into it in our weekly newsletter, #brainfetti, sign up for it right here: https://wordfettigroup.com/signup [https://wordfettigroup.com/signup?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_363]   *FREEBIE - 100 copywriting hooks* Want to snag 100 of the best copywriting hooks? Yeah, you do. Grab it right here: https://wordfettigroup.com/hooks [https://wordfettigroup.com/hooks?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_363]   Hey! Are we pals? Make sure you follow me on @anitasiek and the team at @wordfetti

Black Friday and Cyber Monday - how can you ensure that these campaigns, or flash offers in general, can be a mega success for your business?   In this episode, I dive into: * the 5 key elements that make up a "successful" flash offer campaign; * Ways you can stand out during a flash offer (especially during a busy period like Black Friday); * Missed opportunities (that could be leavin' money on the table) for businesses when it comes these campaigns; * A break-down of a proposed email sequence you can send out for your flash offer __   Stuck with the emails part of Black Friday? We got chu. We have one VERY exciting one-time-only offer comin' right up in the next week to help you get it up and ready in literally hours - be sure to sign up to our email list so you do NOT miss out: https://wordfettigroup.com/signup [https://wordfettigroup.com/signup]   *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie [https://wordfettigroup.com/freebie?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_362]   Make sure you follow me on @anitasiek and the team at @wordfetti

When you think Black Friday, it's likely you think of MEGA discounts, right?! Well, it doesn't have to mean you have to bulk slash your prices. In this episode, I'll share with you 6 not so traditional ways you can still #BlackFriday this year, without having to discount.   __   Stuck with the emails part of Black Friday? We got chu. We have one VERY exciting offer comin' right up in the next week - be sure to sign up to our email list so you do NOT miss out: https://wordfettigroup.com/signup [https://wordfettigroup.com/signup]   *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie [https://wordfettigroup.com/freebie?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_361]   Make sure you follow me on @anitasiek and the team at @wordfetti

Y'all loved the personal episodes I've been doing the last few weeks, so here is another one coming in hot. This week, I'm sitting at 38 weeks pregnant, and I'm opening up to share with you the 5 big mindset shifts I've experienced since becoming pregnant.   __   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie [https://wordfettigroup.com/freebie?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_]   Make sure you follow me on @anitasiek and the team at @wordfetti