Branding Unplugged with Anneli Hansson

How To Become A Thought Leader – with Blair Enns

Meet Blair Enns, thought leader within sales and pricing, and author of “The Win Without Pitching Manifesto”. Listen in to Anneli and Blair as they discuss what it takes to become a thought leader in the creative industry. They cover how to organize and articulate your thoughts verbally and through writing, and the importance of crafting your own models to establish your expertise. In this insightful conversation, the two industry professionals share their points of view on making decisions based on intuition or rationale, how to turn ideas into models, and what we can learn from animals when it comes to social interactions.   You’ll also learn about: 🤫 The successful design firm that contradicts best-known marketing principles (and why they inspire Blair to go incognito) 🧠 How to develop and articulate original thoughts  💡 The importance of simplifying the complex 🎯  The not-so-often talked about goal of specialization  📚 How publishing and partnerships helps establish your expertise    The conversation also touches on a bunch of “bad business advice” – and why you might consider following them anyway! Using a scoring framework from Key Person of Influence, Anneli and Blair round up the conversation by engaging in a self-evaluation around their thought leadership.    Do you have what it takes to share your point of view and build your thought leadership? This episode will help you find out!     Learn more about our guest:  https://www.blairenns.com [https://www.blairenns.com] https://www.winwithoutpitching.com [https://www.winwithoutpitching.com]

Never Start with Why – with Michael Bungay Stanier

How can you strike the balance between recognizing and playing to your strengths, while at the same time continuously challenging yourself to do the hard things?    Listen in to Anneli Hansson and her conversation with Michael Bungay Stanier, famous author of The Coaching Habit, who, despite the title of his best-selling book, doesn’t consider himself a coach. In this episode, we touch down on the thumbprints of Michael's life, from childhood to his professional career, and the sliding door moments that have defined his path.   You’ll learn about: * The cornerstones of a “Worthy Goal” * What Bob Dylan can teach us about building and managing a personal brand * Michael’s mission of infecting people with the “Possibility virus” * How to maintain curiosity in conversations * And the email send-off that most recipients love, but his mother hates!   Michael also shares the not-as-known struggle behind publishing “The Coaching Habit”, and dives deeper into the thought process behind “How to Begin” – a book that focuses on how to gain the confidence and courage to take on new projects. Beyond this, Michael shares his advice on how to make decisions that balance a strive for exploration while staying persistent and allowing for the right things to grow. This episode is packed with learnings on how you can manage your creative curiosity, develop healthy and effective conversations, and improve your key working relationships.    Learn more about our guest:  https://www.mbs.works/ [https://www.mbs.works/]  https://www.instagram.com/mbs_works/ [https://www.instagram.com/mbs_works/]

Living true to yourself – with Carlos Segura

How do you live true to yourself, unapologetically, even when you see yourself as anything but brave? Listen in to Anneli Hansson and her conversation with Carlos Segura, the opinionated and unapologetic design agency owner, as they discuss the art of staying true to yourself while navigating through fears. In this insightful conversation, we’re flipping the script and entering the land of duality: a place where being unapologetic and shy goes hand in hand, where selfishness is a gift and mistakes are positive.   You’ll learn about: * Why Carlos transitioned from advertising to design * The business card that made Carlos famous * The benefits of being attached to your work * How to eliminate conflicts through clarity * And the physical reminder Carlos uses to filter out negativity in his life   Carlos also touches on his struggle with rationalizing his success in the face of all the reasons why he shouldn’t have made it. From growing up in a housing project and barely making out of school, to succeeding in the real world of advertising through experimentation and a clear set of values. Whether you’re an aspiring creative director, entrepreneur or someone passionate about personal development, this episode is packed with insights from seasoned professionals openly sharing their stories and vulnerability.   Learn more about our guest: https://www.instagram.com/segurainc/ [https://www.instagram.com/segurainc/] https://segura-inc.com [https://segura-inc.com]