Building A Better Brand®

From Cannes Lions to Creative Tech: How Braze's Mariam Asmar is Building Brands for the Future

In this episode of Building A Better Brand® [https://buildingabetterbrand.com/], host Tony Triumph sits down with Mariam Asmar, a global brand and marketing leader whose career spans advertising, tech, and creative innovation. From her early PR days at Time Warner to shaping campaigns for legacy giants like Coca-Cola and L'Oréal, to now driving creative strategy at Braze, Mariam brings a rare vantage point on the intersection of creativity, community, and technology. Together, they unpack the hype and reality of Cannes Lions, which they call “the Oscars of advertising,” and explore how tech has redefined brand building, customer engagement, and creative accountability. The conversation reveals how Mariam is bridging the gap between traditional brand playbooks and performance-driven tech, emphasizing the importance of collaboration and storytelling. You'll get an inside look at Braze's Creative Innovation Lab and its role in helping brands merge creative strategy with data to build genuine, lasting relationships with their customers. Whether you’re a founder, operator, or modern marketer, this is a must-listen for anyone curious about the future of brand building and the evolving role of brand marketing in 2025. WHAT YOU’LL LEARN IN THIS EPISODE: * Cannes Lions: An Insider's Look: A deep dive into the "Oscars of advertising" and a juror's unique perspective on judging the world's most innovative brand campaigns. * Bridging the Brand-Tech Gap: Insights on how to connect traditional brand playbooks with data-driven tech strategies to drive real growth and creative effectiveness. * Braze's Creative Innovation Lab: A look inside the team's mission to help Fortune 500 brands and startups alike stay ahead of the curve by pushing the boundaries of creativity. * Timeless Principles for Early-Stage Brands: Mariam’s actionable advice for founders building from scratch and why brand differentiation is your biggest advantage when budgets are small. * Brand in the Age of AI: Mariam’s take on how new technology and shifting consumer expectations are forcing brand marketing to evolve from a separate department to a core, integrated strategic function. * A Colorful Career: From McCann to Braze: A look at Mariam's diverse and storied career path and how she connected her past experiences to her current role in tech. * Top 3-5 tips to build a better brand?: Mariam's actionable insights on what it takes to create a successful, enduring brand. Connect with Braze on their Instagram, [https://www.instagram.com/braze/] LinkedIn [https://www.linkedin.com/company/braze/posts/?feedView=all], and website here [https://www.linkedin.com/company/braze/posts/?feedView=all].  Connect with Tony Triumph: @tonytriumphofficial [https://www.instagram.com/tonytriumphofficial/] (IG), LinkedIn [https://www.linkedin.com/in/tonytriumph/]

From Triple Jump to Investor: Samyr Laine’s Path to Celebrity Branding, the Olympics, and Venture Capital

In this episode, we dive into the remarkable journey of Samyr Laine, an investor, Olympian, and brand-builder who’s mastered the art of navigating both the sports and entertainment industries. Currently the Managing Partner and GP of Freedom Trail Capital, Samyr has held key leadership roles such as the SVP of Operations & Strategy at Westbrook Entertainment and Senior Director of Operations at Roc Nation. He’s worked on major celebrity-backed ventures, collaborating with industry giants like Will & Jada Pinkett Smith and Jay-Z, shaping the future of iconic brands while overseeing deal flow and driving portfolio growth.  Prior to his entertainment career, Samyr gained invaluable experience in sports with Major League Soccer and Monumental Sports & Entertainment, and even represented Haiti in the 2012 London Olympics, finishing 10th in the triple jump. With degrees from Georgetown Law, The University of Texas, and Harvard University (where he was roommates with Mark Zuckerberg), Samyr’s brand-building journey stands as a powerful testament to passion, perseverance, and seizing the opportunities that come your way. WHAT YOU’LL LEARN IN THIS EPISODE * (2:55) Lawyer Turned Operator Turned Investor: Samyr shares his unique career evolution, starting from law school and transitioning into operations and venture capital. * (8:45) Bold Moves: From Law to Leadership: Reflections on how his legal background at Georgetown Law equipped him with the skills to navigate the worlds of entertainment and venture capital. * (11:15) Olympic Athlete: Insights into his journey representing Haiti in the 2012 London Olympics and how sports taught him resilience and discipline. * (15:00) Early Days at Harvard University w/ Zuck: A look at his time at Harvard, including his experience rooming with Mark Zuckerberg and how it shaped his entrepreneurial mindset. * (17:52) Elevating Entertainment Brands at Roc Nation: Behind the scenes of leading operations for JAY-Z’s entertainment empire and the impact of his work on their publishing blueprint. * (25:47) Collaborating with Will & Jada Pinkett Smith at Westbrook Entertainment: How Samyr’s role in celebrity ventures expanded his expertise in entertainment branding, including managing the entire consumer goods IP of Westbrook. * (28:24) Building Celebrity-Backed Brands: Using the power of celebrity influence to propel brands to new heights and what it’s like to manage celebrity relationships. * (39:00) What Inspires His Investment Choices: Learn how Samyr invests in and advises ventures like Issa Rae’s Sienna Naturals and Ciara’s Ten to One Rum. * (52:07) What It Means to be a Brand Builder: A look at his core philosophy behind building and scaling impactful brands. * (56:57) Top 3-5 tips to build a better brand?: Samyr’s actionable insights on what it takes to create a successful, enduring brand. Connect with Samyr Laine on Instagram [https://www.instagram.com/iamsamyrlaine/] and LinkedIn here [https://www.linkedin.com/in/samyrlaine/].  Samyr's investment firm, Freedom Trail Capital: https://www.freedomtrail.capital/ [https://www.freedomtrail.capital/] Connect with Tony Triumph: @tonytriumphofficial [https://www.instagram.com/tonytriumphofficial/] (IG), Tonytriumph10 [https://twitter.com/TonyTriumph10] (Twitter), LinkedIn [https://www.linkedin.com/in/tonytriumph/]

Dr. Catrise Austin: From Bootstrapped Dentist to Cardi B's Smile Queen, and Building a Celebrity Branded Empire

Dr. Catrise Austin, better known as The Queen of Smiles™️, has been in the business of transforming smiles for singles looking for love, brides and grooms, business people, celebrities, and simply anyone looking to simply enjoy life with a beautiful and more confident smile Since 1998.  Having built her BRAND as one of dentistry’s most influential dentists in America, Dr. Catrise has been regularly featured on local and national television network shows including NBC’s Today Show, ABC, and even TMZ sharing cosmetic dentistry tips from both of her #1 international bestseller books, “GetSmiled” and “The Ultimate Guide To Charcoal Teeth Whitening”. [https://www.amazon.com/Ultimate-Guide-Charcoal-Whitening-Level/dp/198562155X] In this episode of Building A Better Brand we’ll chat with Dr. Catrise Austin on how she’s built her BRAND, leveraged her renowned personality  to bootstrap a successful dental business from the ground up, which she eventually sold in 2018, and what it’s like to be ingrained in Hip-hop history after landing a shoutout from rapper Cardi B in the hit song “Bodak Yellow”, causing her business sales to more than triple.    Connect with Dr.Catrise Austin on Instagram [https://www.instagram.com/drcatriseaustin/] and LinkedIn here [https://www.linkedin.com/in/dr-catrise-austin/].  Order your copy of “GetSmiled” [https://www.amazon.com/GetSmiled-Ultimate-Improving-Greatest-Asset-Your-ebook/dp/B072QBRRQR/ref=sr_1_6?dib=eyJ2IjoiMSJ9.lGP5GNIhuV7JWd4UoyYVaOu_EbN2QgtOvD6xCeCxqO1Lom_KzomY_QQjGqQVXfCMlwm8isAP44IK0FSr0bgThnktl0STGPboSPlgXInN1LAUV-3j2m9U-RBq_ag2RIRX.MzEOcC_ev0dW3Y_R0bbpX7S2fCMnaBb7irgJXWIhfm4&dib_tag=se&qid=1713306732&refinements=p_27%3ADr.+Catrise+Austin&s=books&sr=1-6&text=Dr.+Catrise+Austin] and “The Ultimate Guide To Charcoal Teeth Whitening”. [https://www.amazon.com/Ultimate-Guide-Charcoal-Whitening-Level/dp/198562155X] Connect with Tony Triumph: @tonytriumphofficial [https://www.instagram.com/tonytriumphofficial/] (IG), Tonytriumph10 [https://twitter.com/TonyTriumph10] (Twitter), LinkedIn [https://www.linkedin.com/in/tonytriumph/] Music by: Yugy

Builders at Art Basel: Alex Alpert shares How Branded Content and Activations can be a Builder for Authenticity and Impact

As the branded content market has surpassed 20 Billion USD, and Art Basel attendees peaked at 80,000 visitors last year, more and more activations are taking over Art Basel Miami every season. For this episode, we’re joined live by New York City based visual artist and creative director Alex Alpert to share how this international art week has helped shape his career, why he prefers creating with brands, and his unique journey to becoming an artist. Working as a street artist while studying music in school - Alex went on to build a career at Universal Music Group (UMG). Here, he excelled in brand partnerships, marketing and artist relations. While at UMG, he expanded his practice as a visual artist. He began by making pieces for the musicians he worked with, and created live art during concerts and events. After a few years, he was painting murals around the country, drawing live at huge events, and collaborating with major brands, like Nike, American Express, and Formula 1, and celebrities like Doja Cat and The Weeknd.  In partnership with Baileys Irish Cream [https://www.baileys.com/en-us/] and recorded live and produced during NRVLD’s Art of Wellness events during Art Basel Miami, this episode explores an important conversation on collaborations between the art world, commerce and brands, and best ways to blend with authenticity to keep powering society and the world.    Connect with Alex Alpert on Instagram [https://www.instagram.com/alex.alpert/] and online here [www.alexalpert.com].  Connect with Tony Triumph: @tonytriumphofficial [https://www.instagram.com/tonytriumphofficial/] (IG), Tonytriumph10 [https://twitter.com/TonyTriumph10] (Twitter), LinkedIn [https://www.linkedin.com/in/tonytriumph/] Music by: Yugy

Dr. Marcus Collins: On Being Beyoncé's Digital Strategist, and the Impact of Culture on Brands and Consumption

Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.  His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. Marcus’ strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. In this episode of Building A Better Brand we’ll chat with Dr. Marcus Collins on what it was like to run digital strategy for Beyoncé, as well as build strategies and creatively contribute to the launch and success of brands like Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets.  We’ll also discuss his new bestselling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be, where he examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Connect with Dr. Marcus Collins on Instagram [https://www.instagram.com/marctothec/?hl=en] and LinkedIn here [https://www.linkedin.com/in/marctothec/].  Order your copy of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.  [https://www.amazon.com/Culture-Power-Behind-What-Want/dp/B0BJ41DX1T/ref=sr_1_1?crid=1ORH8P2V0LWAN&keywords=For+The+Culture%253A+The+Power+Behind+What+We+Buy%252C+What+We+Do%252C+and+Who+We+Want+To+Be.&qid=1694054458&s=books&sprefix=for+the+culture+the+power+behind+what+we+buy%252C+what+we+do%252C+and+who+we+want+to+be.+%252Cstripbooks%252C166&sr=1-1&_encoding=UTF8&tag=triumphantgro-20&linkCode=ur2&linkId=d021548b8b8235c6e708082cf96afda8&camp=1789&creative=9325] Connect with Tony Triumph: @tonytriumphofficial [https://www.instagram.com/tonytriumphofficial/] (IG), Tonytriumph10 [https://twitter.com/TonyTriumph10] (Twitter), LinkedIn [https://www.linkedin.com/in/tonytriumph/] Music by: Yugy