Business Intelligence

The Power of Soft Skills — in this economy?!

Description: In this episode, co-hosts Rohan and Wei-Chung demystify the world of soft skills. They define soft skills, analyze their varying importance across industries and roles, and explain why soft skills like cultural awareness remain invaluable despite AI advancements.

The AI Era: How New Technology Changes Our Perspective on Work

Almost a year after the release of ChatGPT, co-host Rohan interviews economist and entrepreneur Wei-Chung Wang about the impacts of AI and automation on the workforce. They discuss historical parallels, the need to separate value creation from value distribution, and strategies individuals and businesses can use to leverage AI tools to make the most of this new market-moving technology.

Discussing the Latest with Twitter, Elon Musk, Management Style, & the Digital Landscape

In this longer-style episode, Dr. Wang and co-host Joey DiGangi discuss some of what's been happening in the news with Twitter. It seems Elon Musk is making the headlines on near-daily basis--specifically for his management choices. This episode discusses our take on the approach to management when trying to implement a 180° turnaround both in terms of performance and company culture.  When looking at Twitter, we analyze recent changes to their revenue model, including the option to purchase the blue checkmark and note some of the changes in user experience on the platform (as well as with Meta and Google) around advertisement frequency.  If you'd like to work with our team to analyze your advertising or social media strategies, the best way to get started is to connect with us today: https://wd-strategies.com/book-online If you'd like to get started with the Business Intelligence platform to better track your campaign performance, you can do so here: https://biz-inte.onelink.me/CsE5/a0c1e310

Combating the Uncertain Business Landscape by Optimizing Your Business Model

We're back for season 3 and diving right into the current business landscape and some of the strategies we've seen clients successfully implement to navigate the uncertainty. The tumultuous economic situation, supply chain difficulties, inflation, and continued ripple effects from the global pandemic shape the way businesses engage with customers. We discuss how these marketplace dynamics are likely to impact the holiday season that's usually regarded as a bountiful time for businesses in "normal" years. Now despite this being a period of contraction in many industries (such as technology who's been in the news a lot lately), we warn that businesses should avoid cutting back too much on outbound efforts. The risk of minimal communication is--in many cases--greater than the cost to maintain some level of marketing that keeps your brand in front of existing and prospective customers. One of the best strategies for combatting slow times is identifying more sustainable business practices. This means optimizing your revenue model to create a cash flow buffer. It also involves leveraging technologies that make the job of marketing your business more time and cost effective. Our team's solution, Business Intelligence, is a great place to start. We've designed our platform to help you easily schedule marketing content, track performance, and measure your website's performance from a single hub. If you'd like to learn more and get started with a free account, visit: https://www.biz-intelligence.app/ Finally, a strategy that we come back to time and time again is getting a better grasp of your business performance by using data tracking tools like Google Analytics. Many of you may have seen the upcoming shift from Universal Analytics to Google Analytics 4. If you're not familiar or if you're not using any version of Google Analytics yet, this episode discusses how to get started with next steps. We'll also be publishing more content on the subject soon along with a link for how to work with our team to set up next steps!

Adjusting Your Pricing Strategy in the Midst of Economic Uncertainty & Inflation

Rapid changes in price for everything from gas to groceries to intangible services are at the top of everyone's mind nowadays, whether you're a business owner or customer. This episode of the Business Intelligence Podcast breaks down some of the latest statistics and trends facing the global economy before diving into the challenges businesses are facing.  Chief among them is whether or not to adjust your own pricing strategy to preserve your margins as costs for nearly everything throughout your supply chain increase. And if so, what are some of the best strategies for adjusting your pricing and value proposition? Dr. Wang and Joey look at this problem through both a financial and branding lens to offer solutions based on what our team has seen work best for clients facing similar decisions.   If you would like to schedule a free introductory consultation with our team to explore your own pricing strategy, you can get started by visiting the link below:  https://www.wd-strategies.com/book-online And if you're looking for more from Business Intelligence, including our social media scheduling software, analytics dashboard, and other tools, you can create a free account here: https://biz-inte.onelink.me/CsE5/a0c1e310