Customer Centric Marketing for Business with Dan MacInnis

Last session bringing all the information together.

This is the 2nd in our series and explores the following: Step 3. Innovate: Create new income streams from your existing customers - segment, reposition, up-sell Step 4. Digital connector: How to immediately increase the impact of your digital presence. Step 5. Double down: Don’t just survive; thrive by applying a growth and investment mindset. Step 6. What you don’t know about your customers: How to create insights via research and other social media monitoring that can provide great ideas for rapid business growth. To download the slide deck or video of this webinar head here: https://marketing-for-small-business.teachable.com

This is the first in a webinar series I did for AUS Industries around how to market your business in this usual business environment of the COVID shutdown. To find the slides and video please visit:https://marketing-for-small-business.teachable.com/p/marketing-during-the-coronavirus/

Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer centric marketing practices for business. Lars explains some quick wins you can achieve by aligning your digitial channels, using ppc campaign results and how to personalise and segment your customer journey on your website. He gives some Australian examples of companies creating great customer experiences like QTM Mutal Bank and Australian Super. To learn more about the book and take the Customer Experience Maturity Model Survey visit connecttheexperience.com [http://connecttheexperience.com] Follow on Twitter: #connectcx

Bernd Schmitt is a professor, speaker, author and thoughtleader in the space of branding and marketing. I wanted to interview him about his book Happy Customers Everywhere: How Your business can profit from the insights of positive psychology, because Customers are central to every business. To learn more about Bernd visit his website MeetSchmitt [http://www.meetschmitt.com] To buy the book go to Amazon [http://www.amazon.com/Big-Think-Strategy-Leverage-Thinking/dp/1422103218/ref=pd_bbs_sr_1/104-5536546-3788719?ie=UTF8&s=books&qid=1194922527&sr=8-1]