Digital Marketing With Zach Hoffman

In this episode, Zach discusses Exults’ upcoming attendance at the International Builders' Show (IBS) and what services exults can bring to the exhibitors attending the event. IBS is the nation's premier residential housing construction trade event for manufactures and suppliers of home construction products and services. The event will be taking place on February 8-10th in Orlando, Florida. Our Motto - “Exults drives excellent results” Exults will have a booth set up at the event where the team is going to be ready to audit and have constructive conversations about how we can get your business to the next level. Exults will be able to do an analysis of your company’s presence online as well as your competitors. Identifying if your marketing efforts are bringing in the necessary objectives of your company and return on investment. Exults will be able to teach you along the way on why it’s important to invest in the right market strategy and a company that will put in the work. Links: IBS: https://www.buildersshow.com/ [https://www.buildersshow.com/] Connect with us: * Website: https://www.exults.com [https://www.exults.com/] * Instagram: https://www.instagram.com/_exults/?hl=en [https://www.instagram.com/_exults/?hl=en] * Linkedin:https://www.linkedin.com/company/exults [https://www.linkedin.com/company/exults] * Facebook: https://www.facebook.com/Exults/ [https://www.facebook.com/Exults/] * Twitter: https://twitter.com/exults [https://twitter.com/exults] * Blog: https://www.exults.com/blog/ [https://www.exults.com/blog/]

AHR Expo 2022 is coming to Vegas from January 31 to February 2 featuring more than 1650 exhibitors. In this episode Zach discusses the main pain points faced by the HVAC industry and opportunities available for these businesses through the world of digital marketing. Some of the topics include: How Covid-19 has impacted the supply chain in the HVAC industry How to optimize your business through systems integration How Digital Marketing can help with lead generation, brand awareness, online ranking, social media presence, website development and more Connect with us: 1. Website: https://www.exults.com [https://www.exults.com] 2. Instagram: https://www.instagram.com/_exults/?hl=en [https://www.instagram.com/_exults/?hl=en] 3. Linkedin:https://www.linkedin.com/company/exults [https://www.linkedin.com/company/exults] 4. Facebook: https://www.facebook.com/Exults/ [https://www.facebook.com/Exults/] 5. Twitter: https://twitter.com/exults [https://twitter.com/exults] 6. Blog: https://www.exults.com/blog/ [https://www.exults.com/blog/]

In this episode, Zach dives into the world of NFTs, a popular topic with several major brands jumping on board. In this episode, he will cover 1. The basics of NFTs 2. The viral successful NFT campaigns 3. How businesses use NFTs 4. (1:05) 5. (3:04) 6. (3:36) Connect with us: 1. Website: https://www.exults.com [https://www.exults.com] 2. Instagram: https://www.instagram.com/_exults/?hl=en [https://www.instagram.com/_exults/?hl=en] 3. Linkedin:https://www.linkedin.com/company/exults [https://www.linkedin.com/company/exults] 4. Facebook: https://www.facebook.com/Exults/ [https://www.facebook.com/Exults/] 5. Twitter: https://twitter.com/exults [https://twitter.com/exults] 6. Blog: https://www.exults.com/blog/ [https://www.exults.com/blog/]

In this episode, Zach provides insights on the importance of Digital HR. Having a great careers page and social presence. Depending on the field you are hiring for, consider how the target market behaves online, what social mediums they use, and craft your careers message accordingly. 1. Onsite Presence: Control your HR messaging on your site to effectively target the market you are trying to recruit. 2. Social Media Presence: LinkedIn presence is critical and is a great reflection of your organization. It requires continuous updating and engagement. 3. Implementation Challenges: Recruiting the right talent is a challenging task so making sure you are allocating the right resources is essential. Focus on updating the career information to allow people to discover career opportunities on your website. Links: Glassdoor: https://www.glassdoor.com [https://www.glassdoor.com/index.htm] Connect with us: 1. Website: https://www.exults.com [https://www.exults.com/] 2. Instagram: https://www.instagram.com/_exults/?hl=en [https://www.instagram.com/_exults/?hl=en] 3. Linkedin:https://www.linkedin.com/company/exults [https://www.linkedin.com/company/exults] 4. Facebook: https://www.facebook.com/Exults/ [https://www.facebook.com/Exults/] 5. Twitter: https://twitter.com/exults [https://twitter.com/exults] 6. Blog: https://www.exults.com/blog/ [https://www.exults.com/blog/]

In this episode, Zach Hoffman, CEO, and Founder of Exults discusses several different ways to improve your digital marketing strategy and areas to focus on to see improved results. 1. {00:46:00-03:35:00} Dynamic areas of your digital marketing assets - website, social posts, and search results 2. {03:39:00-05:05:00} Enhancing your search coverage, messaging, and search results coverage 3. {05:08:00-08:57:00} Asset development -videos, images, podcasts, and the metaverse 4. {09:00:00-10:45:00} Bringing it all together Connect with us: 1. Website: https://www.exults.com [https://www.exults.com/] 2. Instagram: https://www.instagram.com/_exults/?hl=en [https://www.instagram.com/_exults/?hl=en] 3. Linkedin:https://www.linkedin.com/company/exults [https://www.linkedin.com/company/exults] 4. Facebook: https://www.facebook.com/Exults/ [https://www.facebook.com/Exults/] 5. Twitter: https://twitter.com/exults [https://twitter.com/exults] 6. Blog: https://www.exults.com/blog/ [https://www.exults.com/blog/]