Distribution First

Sign up to get my content distribution playbook here: https://course.justinsimon.co/ Think YouTube is just for creators? Think again. In this episode, we’re breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond. I’m joined by Erik Jacobson, and we cover exactly why YouTube isn’t just another place to upload videos. Iit’s a full-blown distribution engine that can drive visibility, engagement, and real business results. In this episode, we cover: * Why most B2B companies are doing YouTube completely wrong * The difference between dumping content and using a real YouTube strategy * How YouTube’s algorithm helps you reach net new audiences (unlike podcasts or blogs) * What B2B marketers need to learn from creators * Why thumbnails and titles matter more than your production quality ***  WHEN YOU'RE READY ♻️ Distribution First Newsletter [https://news.justinsimon.co/] 🧭 Get Content Repurposing Roadmap [https://contentrepurposingroadmap.com/] (repurposing system) 🚀 Join Distribution First [https://distributionfirst.club/] (private membership community) *** CONNECT 🔔 LinkedIn: @justincsimon [https://www.linkedin.com/in/justincsimon/] 🐦 Twitter @justincsimon [https://twitter.com/justincsimon] ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm [https://www.hatch.fm/] for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm [https://www.hatch.fm/] to learn more.

If you're still spending big on high-production videos, it's time to rethink your video content strategy. In this episode, Justin and John Azoni break down why low-effort, high-impact video is outperforming expensive corporate productions and how B2B marketers can use this shift to their advantage.  WHEN YOU'RE READY ♻️ Distribution First Newsletter [https://news.justinsimon.co/] 🧭 Get Content Repurposing Roadmap [https://contentrepurposingroadmap.com/] (repurposing system) 🚀 Join Distribution First [https://distributionfirst.club/] (private membership community) *** CONNECT 🔔 LinkedIn: @justincsimon [https://www.linkedin.com/in/justincsimon/] 🐦 Twitter @justincsimon [https://twitter.com/justincsimon] ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm [https://www.hatch.fm/] for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm [https://www.hatch.fm/] to learn more.

In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool. We cover the step-by-step strategy for planning, promoting, and repurposing webinars to maximize your reach and get real ROI from every session. Whether you're struggling with attendance, engagement, or follow-up, this episode will show you how to make webinars a key part of your content marketing playbook in 2025. ***  WHEN YOU'RE READY ♻️ Distribution First Newsletter [https://news.justinsimon.co/] 🧭 Get Content Repurposing Roadmap [https://contentrepurposingroadmap.com/] (repurposing system) 🚀 Join Distribution First [https://distributionfirst.club/] (private membership community) *** CONNECT 🔔 LinkedIn: @justincsimon [https://www.linkedin.com/in/justincsimon/] 🐦 Twitter @justincsimon [https://twitter.com/justincsimon] ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm [https://www.hatch.fm/] for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm [https://www.hatch.fm/] to learn more.

In this episode of Distribution First, I’m sharing the unexpected way I stumbled into my content POV—and why it changed everything. For years, I was stuck in the cycle of creating more content, chasing trends, and hoping something would stick. But nothing felt right. Then, almost by accident, I noticed a pattern in the content that got the best reactions. That’s when everything clicked. In this episode, I break down: * How experimenting with everything led me to my niche * The moment I realized passion alone wasn’t enough * Why most creators struggle to find their voice (and how to fix it) * How my content became 10x easier to create once I nailed my POV If you feel like your content isn’t resonating (or you’re tired of throwing ideas at the wall) this episode is for you. ***  WHEN YOU'RE READY ♻️ Distribution First Newsletter [https://news.justinsimon.co/] 🧭 Get Content Repurposing Roadmap [https://contentrepurposingroadmap.com/] (repurposing system) 🚀 Join Distribution First [https://distributionfirst.club/] (private membership community) *** CONNECT 🔔 LinkedIn: @justincsimon [https://www.linkedin.com/in/justincsimon/] 🐦 Twitter @justincsimon [https://twitter.com/justincsimon] ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm [https://www.hatch.fm/] for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm [https://www.hatch.fm/] to learn more.

Have you ever asked yourself if organic distribution is enough to propel your content to the right audience, or is paid media the secret ingredient? I sat down with James Carbary, founder of Sweet Fish. James has spent years perfecting the art of video podcasting for B2B clients and navigating the complex world of organic and paid content distribution. By the end of our conversation, you’ll have a clear understanding of how to smartly leverage both organic distribution and paid media to ensure your content reaches exactly who it needs to. ***  WHEN YOU'RE READY ♻️ Distribution First Newsletter [https://news.justinsimon.co/] 🧭 Get Content Repurposing Roadmap [https://contentrepurposingroadmap.com/] (repurposing system) 🚀 Join Distribution First [https://distributionfirst.club/] (private membership community) *** CONNECT 🔔 LinkedIn: @justincsimon [https://www.linkedin.com/in/justincsimon/] 🐦 Twitter @justincsimon [https://twitter.com/justincsimon] ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm [https://www.hatch.fm/] for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm [https://www.hatch.fm/] to learn more.