Ecommerce Elite

Testing the eCommerce Waters

I talked to Matt and Meredith Snow, Co-founders of BoredWalk [https://www.boredwalktshirts.com/] Los Angeles. This power couple catapulted from being creatives who love to test waters in terms of design and career to being Ecommerce Elites. The duo shared how their love for anything aesthetic made them decide to start selling handmade handicrafts with pop art themes. Although the concept was great, it was not sustainable. This concern made them switch gears to wearable items, something that does not need tedious work on their part, especially on the production side. To keep the business up and running, they utilized their garage space and a guest room as an office.

Diversify Your Marketing

I talked to Angela Smith, CEO of Off The Racks Boutique [https://www.shopofftheracks.com/], a women's clothing store that sells clothes, makeup, and fashion accessories. Currently, their sales continue to skyrocket in their online shop and mobile shopping app. Angela started her business in 2013 as a side hustle while working in the child support office. With only a spare room and five racks of clothes, the boutique's first collection of tank tops went viral, and the rest was history. Realizing that the small team had already outgrown the extra room in their home, Angela moved into a new space and continued to grow her business.

YouTube Ads for Ecommerce

I talked to Shash Singh, CEO of Linx Digital Agency [https://linxdigitalagency.com/], a digital marketing company that helps eCommerce and info product businesses scale to 8 figures with YouTube advertising. He mentioned that the most common misconception is that YouTube advertising is only for coaches and info ads since the platform requires so much creativity for product videos to sell. However this is not the case, some eCommerce businesses have seen excellent results. Shash added that the site could work for direct response e-commerce to strengthen branding, increase sales in profitable acquisition cost, and boost credibility, which helps dominate the industry.

The Secret to Ecommerce Success

I talked to Raj De Datta, Founder of Bloomreach [https://www.bloomreach.com/en]. Raj has catapulted from being an entrepreneur to an eCommerce Elite. His company offers digital solutions that combine the power of unified customer and product data with the speed and scale of AI and predictive decisions for a magical eCommerce experience and conversions. Raj and his team help startups and entrepreneurs scale up and become masters with these processes. * Drive conversion path from first marketing touchpoint * Creates a solution around customer data and personalized marketing * Incorporates SMS, ad campaigns, and email marketing * Inspires audience with great content, articles, and manuals

Happy Customers Stay Customers

I talked to Roger Hardy, CEO of Kits.com [https://www.kits.com/]. Kits is an online eyewear boutique that sells high-quality but affordable men's and women’s glasses, blue light blocking lenses, and accessories. Roger has catapulted from a marketer for a contact lens company to being an eCommerce elite. He remembers how his previous company sold contact lenses to doctors with a huge markup from its retail price; that was his ‘eureka” moment. He also realized that the eyewear business is outdated. So, he decided on creating his own eyewear company where customers can get free eye examinations on iPhones in a jiffy. This 3-year old company has served an estimated of one million happy customers this year and is hopeful to gain more traction in the days ahead. In the podcast, he mentioned the importance of really digging into customer satisfaction by providing high-quality products, speed delivery, customization, and subscriptions.