EGGS! The Podcast

Summary In this classic episode of EGGS: The Podcast, co-founder and CEO of Leadferno, Aaron Weiche, shares his entrepreneurial journey, discussing his transition from agency life to the SaaS industry. He emphasizes the importance of text messaging as a tool for customer engagement and conversion, highlighting its effectiveness in modern business communication. Aaron also reflects on the challenges of career pivots, the acquisition of his previous company GatherUp, and the vision behind Leadferno. The conversation delves into the significance of customer communication and how businesses can leverage text messaging to enhance their operations and customer relationships. Takeaways * Aaron Weiche is the co-founder and CEO of Leadferno. * He transitioned from agency life to SaaS, emphasizing the importance of text messaging. * Text messaging has a 98% open rate, making it a powerful tool for conversion. * Businesses can handle multiple text conversations simultaneously, improving efficiency. * Customer communication is crucial for building trust and relationships. * Leadferno integrates with CRMs to streamline business operations. * The acquisition of GatherUp provided valuable insights for building Leadferno. * Text messaging allows for personalized interactions with customers. * A two-week free trial is available for businesses to test Leadferno. * Understanding customer needs is key to successful marketing strategies. Chapters 00:00 The Entrepreneurial Journey of Aaron Wyke 12:52 Transitioning from Agency Life to SaaS 20:02 Navigating the Acquisition Process 27:08 Leveraging Text Messaging for Business Success 34:22 The Power of Inbound Communication 39:44 Enhancing Customer Experience through Texting 44:43 Lead Capture and Nurturing Strategies 49:42 Driving Traffic and Engagement 54:41 The Importance of Customer Connection 01:01:20 Navigating Marketing and Communication Strategies Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs] Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28]   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠ [http://rogha.ar/]

Summary In this episode of EGGS: The Podcast, hosts Ryan and Mike discuss a variety of topics, including the cancellation of the Eggy's Awards, Mike's extensive home renovation project, Ryan's recent career changes after leaving a tech startup, and the financial adjustments their families are making. They also share their experiences with car shopping and a recent trip to New York, where they encountered issues with ticketing and parking. The conversation is light-hearted yet reflective, touching on personal growth and the challenges of balancing work and family life. In this conversation, the hosts delve into the complexities of customer service in the ticketing industry, exploring the challenges faced by consumers when dealing with ticketing companies. They discuss the broader implications of customer experience, the monopolistic nature of ticket sales, and the impact of fees on both artists and consumers. The conversation also touches on the evolution of ticket purchasing, the shift in personal interactions due to technology, and the deterioration of unique products in a commoditized market. Ultimately, they emphasize the importance of quality, experience, and genuine relationships in business. Takeaways * The Eggy's Awards were missed this year due to busy schedules. * Mike is undergoing a significant home renovation as he prepares to sell his house. * Ryan reflects on his experience working at a tech startup and the challenges faced. * Family dynamics are shifting as children grow and financial responsibilities change. * Car shopping has become increasingly complicated and expensive. * The hosts share humorous anecdotes about their children's spending habits. * Ryan's New York trip highlights the challenges of purchasing tickets and parking. * The conversation emphasizes the importance of communication in professional settings. * The episode showcases the balance of personal and professional life challenges. Customer service in ticketing is often frustrating and inefficient. * Many consumers are willing to overlook poor service for the sake of attending events. * The ticketing industry is plagued by monopolies that limit competition. * High fees in ticket sales negatively impact both artists and consumers. * The experience of purchasing tickets has become increasingly impersonal. * Personal branding can lead to inauthentic interactions online. * Unique products are becoming harder to find in a commoditized market. * Quality and customer experience should be prioritized in business. * Relationships are key to success in both personal and professional contexts. * The current state of capitalism often prioritizes profit over quality. Chapters 00:00 Introduction and Episode Overview 01:09 Reflections on the Eggies Awards 03:16 Memorable Guests and Highlights from Last Year 06:14 Mike's Home Renovation Journey 11:21 Career Changes and Startup Experiences 17:03 Family Dynamics and Financial Adjustments 24:11 New Car Adventures and Financial Ironies 26:06 Car Shopping Insights 34:20 Ticketing Woes and Customer Service Challenges 50:18 The Bizarre World of Ticket Scalping 54:54 The Impact of Personal Branding on Interactions 01:00:44 Consumerism and the Value of Quality Products 01:06:46 The Importance of Human Relationships in Success Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs] Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28]   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠ [http://rogha.ar/]

Summary In this enlightening conversation, Scott Schober, a cybersecurity expert, shares his extensive knowledge on the evolution of hacking, the intersection of cybersecurity and wireless technology, and the various threats individuals and organizations face today. He discusses the importance of education in cybersecurity, especially for different age groups, and the role of technology in enhancing security measures. The conversation also touches on the ethical implications of hacking, exploring the fine line between hacking for good and hacking for malicious purposes. Scott emphasizes the need for proactive measures and continuous learning to stay safe in an increasingly digital world. Takeaways * Cybersecurity is a critical aspect of modern technology. * Hacking has evolved from innocent mischief to serious threats. * Botnets and DDoS attacks are prevalent and can be devastating. * Education is key to improving cybersecurity awareness. * Different age groups face unique cybersecurity challenges. * Apple devices are generally more secure but not infallible. * Common practices like password reuse increase vulnerability. * Cyber hygiene is essential for personal and organizational security. * Hacking can be used for good, but it raises ethical questions. * Proactive measures and continuous learning are vital for cybersecurity. Chapters 00:00 Introduction to Cybersecurity and Scott Schober's Background 01:27 Understanding Hacking: Definitions and Perspectives 04:20 The Reality of Cyber Attacks: DDoS and Botnets 07:04 Common Cyber Threats: Keyloggers and Password Security 10:22 Cyber Hygiene: Best Practices for Individuals 13:10 Cybersecurity for Different Generations: Seniors vs. Youth 31:47 The Importance of Cybersecurity Education 39:14 Mobile Technology and Security Concerns 48:14 Hacking: Good vs. Evil 55:15 Cybersecurity in Critical Infrastructure Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs] Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28]   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠ [http://rogha.ar/]

Summary In this conversation, Ryan and Mike speak with Avi Kumar, CEO of Kuware and Invisible PPC, about the evolving landscape of digital marketing, particularly in the context of pay-per-click (PPC) advertising and the impact of AI. They discuss the importance of adapting to new technologies, ethical concerns surrounding AI, and strategies for effective lead generation. Avi shares insights on building a marketing agency without technical expertise and emphasizes the significance of quality over quantity in email marketing. The conversation concludes with thoughts on leveraging newsletters for lead generation and the future of marketing in a rapidly changing environment. Takeaways * Avi Kumar has a background in technology and marketing. * Digital marketing is evolving rapidly, especially with AI. * PPC strategies must adapt to changes in search behavior. * Quality content is essential for SEO and AI optimization. * Building a sustainable lead generation system is crucial. * Agencies can leverage white label services to grow without technical skills. * Quality over quantity is key in email marketing. * Newsletters should focus on retaining subscribers. * AI can enhance ad performance through data analysis. * Understanding audience behavior is vital for effective marketing. Chapters 00:00 Introduction to Avi Kumar and His Background 03:20 The Evolution of Digital Marketing and PPC in 2025 06:16 AI's Impact on Search and SEO Strategies 09:19 The Future of Advertising in an AI-Driven World 12:09 Navigating Ethical Concerns in AI and Advertising 15:08 Effective Ad Strategies for Businesses in 2025 18:14 Leveraging AI for Creative Marketing Solutions 21:00 Building a Competitive Edge with AI Technology 24:09 The Future of Design and Marketing in an AI Landscape 28:15 Navigating the Future of AI in Business 35:35 Lead Generation Strategies for Sustainable Growth 54:45 Building an Agency Without Technical Expertise Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs] Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28]   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠ [http://rogha.ar/]

Summary In this episode of EGGS! The Podcast, Alejandro Szita, a mortgage broker and president of Prosperity Lending, shares his insights on the complexities of lending, particularly for self-employed individuals. He discusses his journey from Chile to the U.S., his experiences in the real estate and lending industries, and the challenges faced by self-employed borrowers. Alejandro emphasizes the importance of understanding the mortgage landscape, focusing on goals rather than just interest rates, and exploring various lending options for investment properties. He provides practical advice for navigating the current economic conditions and making informed decisions about property ownership. Takeaways * Alejandro Cita specializes in lending for self-employed individuals. * Understanding money and lending is often complex and filled with conflicting information. * Self-employed borrowers face unique challenges in securing loans. * It's crucial to focus on your financial goals rather than just interest rates. * The volume of interest paid over the life of a loan is more important than the interest rate itself. * There are various lending options available for self-employed individuals, including bank statements and asset-based loans. * Investing in properties that are already rented can simplify the lending process. * Partnerships can mitigate risks when investing in real estate. * The mortgage landscape has changed significantly since the 2008 financial crisis. * Navigating the lending process requires clear communication of financial goals. Chapters 00:00 Introduction to Alejandro Cita and His Journey 01:58 Alejandro's Background and Early Experiences with Money 04:20 Transitioning into Lending and Real Estate 07:12 Understanding Self-Employed Borrowers 14:53 Challenges for Self-Employed Individuals in Securing Loans 22:32 Is It a Good Time to Own Property? 26:20 The Importance of Goals Over Rates in Mortgages 36:41 Lending Options for Investment Properties Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs] Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28]   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠ [http://rogha.ar/]