GatherGeeks by BizBash: The Event Industry Podcast

Why Catering Is the Ultimate Event Touchpoint

This special edition of GatherGeeks was recorded live at Connect NYC, which took place in late February. In this episode, BizBash chairman and founder David Adler sits down with Michael Cirino [https://www.linkedin.com/in/mjcirino/], chief experience officer at House of Attention; Chelsey Lavere [https://www.linkedin.com/in/chelsey-lavere-89506385/], senior sales manager of meetings and conventions at Turning Stone Resort Casino; and Mary Giuliani [https://www.linkedin.com/company/mary-giuliani-catering-&-events/], founder and CEO of Mary Giuliani Catering & Events. The panel discusses why and how the catering experience is the final frontier in event marketing—and the ultimate touchpoint where brands can make a lasting impression. They also delve into cutting-edge culinary innovation and event experiences, from drone cocktail bars to deconstructed chicken dinners, and even an avant-garde 100-course dining experience. In addition, the group explores how technology intertwines with the dining experience and, even more importantly, how event profs can engage their catering partners to be as much a marketing partner as their internal teams and agency partners. Listen in on a discussion that's sure to tantalize your taste buds and inspire your event planning endeavors.

The New Frontier of Events

This special edition of GatherGeeks was recorded live at Connect NYC, which took place in late February. In this episode, BizBash chairman and founder David Adler sits down with Jennifer Savica [https://www.linkedin.com/in/jennifer-savica-a566098/], head of corporate events at New York Life Insurance Company, and Michael Weiss [https://www.linkedin.com/in/michael-j-weiss-9522a8181/], co-founder of Ai4, to discuss the future of events. Adler calls them two of the brightest minds shaping our industry, and their conversation touches on not only event trends for 2024 but what's on the "trash heap" of event planning, the evolving format of keynotes, the role of AI in events, the shift from virtual to hybrid and back, and the importance of belonging and community. Get ready for a deep dive into the new frontier of events.

Understanding Attendees Through Their Values—Not Demographics

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with David Allison [https://www.linkedin.com/in/davidallisoninc/], author of The Death of Demographics and a globally recognized researcher known for coining the term "valuegraphics." This data-informed strategy seeks to unpack human behavior by spotlighting shared human values over outward demographic characteristics. Major companies like Lulu Lemon, PayPal, Google, and the United Nations Foundation have embraced this concept, and here Allison breaks down how it can be used to better understand audiences, sell products, motivate teams, and design user experiences. He also discusses why it's time to apply this concept to the world of event planning to create programs that truly resonate. This is an episode definitely worth a listen for anyone seeking to take their events to the next level.

Illuminating the Intricacies of Event Lighting

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with two of the best in the event lighting biz: Billy Butchkavitz [https://www.instagram.com/billybutchkavitz/] of Billy Butchkavitz Design [https://www.bizbash.com/supplier-directory/catering-food-services/decor-design-flowers/supplier/13398080/billy-butchkavitz-design] and Curt Stahl [https://www.linkedin.com/in/curt-stahl-523b0a17/] of Images by Lighting [https://www.bizbash.com/supplier-directory/audiovisual-services/lighting-design-equipment-companies/supplier/13390458/images-by-lighting]. Based in Los Angeles, this duo is at the forefront of transforming event spaces into mesmerizing experiences. Here, they discuss various facets of event lighting, how lighting has evolved, its pivotal role in setting the stage, and considerations for different event scenarios. This episode also touches on the impact of social media on lighting design, plus Butchkavitz's and Stahl's dream projects (hint: One of them hopes to light the Olympics one day). Take a listen.

A Seat at the 'Head Table' (Pt. 2)

Welcome to part two of our podcast with Head Table Talks. (Missed part one? Listen here [https://www.bizbash.com/on-demand/podcasts/podcast/22879449/a-seat-at-the-head-table-pt-1].) In this special episode of GatherGeeks, BizBash chairman and founder David Adler sits in on a special event planners' luncheon—co-hosted by Melva LaJoy Legrand [https://www.linkedin.com/in/lajoy/] of LaJoy Plans and Margo Fischer [https://www.linkedin.com/in/margo-fischer-51294847/] of Bright Occasions—in Washington, D.C. These luncheons, known as Head Table Talks, aim to build community within the event industry and provide a safe space for event profs to network and collaborate. In part two, the focus shifts to the latest happenings in the event business and provides valuable insights into the industry's latest trends and challenges.  The group touches on topics that are shaping the fate of the industry and candidly discusses everything from the pros and cons of new technology advancements, the legacy impacts of COVID-19 on the events sector, to rising security concerns. These event profs also share their own experiences of juggling personal and professional lives. Take a listen, and keep scrolling to read more about our distinguished guests. Melva LaJoy LegrandAs a self-made entrepreneur recognized for her work in the live event industry, as well as causes rooted in social equality as it pertains to women, health, and race and identity, Melva LaJoy Legrand is a public speaker, event producer/director, community leader, and storyteller. As the founder and CEO of LaJoy Plans, an event planning firm she relaunched in 2019, Legrand has been recognized as a trailblazer in the event industry, receiving the BizBash Top Event Industry Innovator Award and the Events Industry Council Global Social Impact Award in 2022. As of 2023, Legrand has spearheaded two new initiatives: Mondays With Melva, exclusive monthly content for her subscribers, offering career guidance as well as event planning tips, and Head Table Talks, an annual luncheon she co-created as a safe space for event planners. Margo FischerMargo Fischer is the owner of Bright Occasions, a full-service event planning company specializing in bespoke weddings and milestone occasions. Fischer brings a wealth of industry knowledge and hands-on experience to her clients, from previous roles in corporate event planning and private event catering. She has a passion for curating unforgettable events. With a strong foundation in event planning and an impressive career in some of Washington, D.C.'s most prestigious venues, Fischer boasts over 14 years of expertise in the event industry. In addition to helping couples and families, Fischer has worked on community events such as the annual Art in Bloom museum experience and gala reception at Anderson House. She also co-produced the Beyond the Blackout series to highlight diversity and inclusivity within the event industry and is currently co-producing Head Table Talks networking luncheons to create a space for event planners to gather, mingle, and learn from one another. Kawania WootenKawania Wooten, CMP, brings a unique mix of experience and skills to her businesses, Howerton+Wooten Events and The Enlightened Creative. Her vast experience in the hospitality world includes hotel management, casino and gaming, the culinary industry, and 30 years as a professional meeting and event planner for Washington, D.C.'s elite. Wooten strives for professionalism, creativity, and impeccable organization within every function planned by the Howerton+Wooten Events team. She is an adjunct instructor in the hospitality, tourism, and culinary arts department at Prince George's Community College.  Aisha Malik RodriguezAisha Malik Rodriguez is the founder and owner of Aim Aro Logistics LLC, a dynamic company specializing in production and event management on a global scale. With a career spanning over 25 years in the event and hospitality industry, Malik Rodriguez has become a true expert in her field. Born and raised in Fairfax County, Va., and hailing from a rich Pakistani cultural background, Malik Rodriquez brings a unique blend of experiences and perspectives to her work. Her family, which is large and spread around the world, has instilled in her a deep appreciation for diverse cultures and traditions. Malik Rodriguez's company, Aim Aro Logistics LLC, excels in a wide range of services, including vendor management, event permitting, and emergency response management. With a passion for creating unforgettable experiences, she and her team are dedicated to helping clients navigate the entire event process from start to finish. Whether it's a festival, a government or military event, a corporate gathering, a nonprofit initiative, or a private celebration, Malik Rodriguez's expertise shines through. Jennifer CharlesJennifer Charles is a co-founder and the chief creative officer at Something Fabulous. Charles' specialty is in designing experience and storytelling marketing. She has a degree from the Fashion Institute of Technology in New York City. Charles began her career in radio, television, and film. From interning at theToday show and Good Morning America to working in production with The Food Network and New Line Cinema, she has experienced storytelling from many different angles and industries. Becca MaiBecca Mai is a West Virginia native who transplanted to the D.C. area shortly after launching a career in hospitality. She has been in the wedding industry for over 10 years specializing in planning for LGBTQ+, multicultural, and fusion weddings and events. While the majority of her career has been geared toward wedding operations, she has spent a lengthy portion of it building out platforms, training programs, and more. She is now a business strategist for wedding professionals and an inclusive wedding planner, assisting wedding business owners on the back of the business to streamline, automate, and organize with hospitality 100% in mind.