Genfluence

Online Influence: Instagram, Influencer Marketing & Being a Young CEO

Happy Genfluence Monday (it’s been a while since you last heard that), Genfluence is back. In this episode, we take a deep dive into the world on influencer marketing with the CEO of Bloc13 Agency Ashlea Edwards. Ashlea is a LISOF Fashion Buying & Merchandising graduate and the current CEO of Bloc13 Agency. She is fixated with the new and evolving digital and social media industry & Bloc13 Agency has been a great way for her to begin her career in the industry that she thrives in the most whilst still involving her passion for fashion. Ashlea & I speak about the rise of Bloc13 in South Africa, the local influencer landscape, fashion trends, influencer culture and so much more. We also get more insight into Ashlea’s entrepreneurial journey and what it’s like to be young boss. Influence of the week: Olivia Rodrigo’s Teenage Angst Is Not Just for Teenagers - Mary Retta https://www.vice.com/en/article/n7bzmm/olivia-rodrigos-teenage-angst-is-not-just-for-teenagers-sour [https://www.vice.com/en/article/n7bzmm/olivia-rodrigos-teenage-angst-is-not-just-for-teenagers-sour] Britney Spears’ Conservatorship Is a Disability Rights Issue - Emma Ockerman https://www.vice.com/en/article/jg8d8y/britney-spears-conservatorship-disability-rights [https://www.vice.com/en/article/jg8d8y/britney-spears-conservatorship-disability-rights] Continue to explore intergenerational influence on our Instagram page: @wearegenfluence xx

Dreaming of Home Ownership & The Future of Property

Happy Genfluence Monday, To bring the month to a close, we have an exciting episode that will have you dreaming about the future of property. In this episode I chat to Sibiya, an aspiring role player of the built environment who is currently doing his honours at the University of Cape Town in Quantity Surveying. Sibiya has a keen eye for planning, directing and coordinating bodies of work. He is immensely passionate about property development, real estate and architecture. This passion led him to completing a number of internships during his undergraduate. As an extension of his passion, he recently started a Youtube Channel, called Let's Prop'In which has over 1000 subcribers. The channel is centred around exploring and showcasing some of the most beautiful residential properties in South Africa. Influence of the week: Grace recommends - “101 Essays That Will Change Your Life” - Brianna Wiest https://www.goodreads.com/en/book/show/32998876-101-essays-that-will-change-the-way-you-think [https://www.goodreads.com/en/book/show/32998876-101-essays-that-will-change-the-way-you-think] Continue to explore intergenerational influence on our Instagram page: @wearegenfluence. Until next week, Grace

Building Brands, Businesses & Slow Fashion Habits.

Happy Genfluence Monday ! Today’s podcast is the boost you need to get your week started. In the first ever Genfluence guest episode, I chat to brand builder and entrepreneur Kishana Naidoo. Kishana is the former brand manager of one of South Africa’s favourite cult beauty brands SwiitchBeauty, as well as the former African business development representative for Meltwater, a global leader in AI & Media Intelligence. Today she is the brand communications executive at the advertising agency, MetropolitanRepublic. But by far the most important is that she is the co-founder of a peer to peer clothing rental platform named Shared Collective, who are doing their part to ensure that your clothing is working for you and not the other way around! Shared Collective is all about sharing what we have in order to create a space for conversation, connection and collaborative consumption. In this episode we touch on figuring out career choices, building brands, starting a business as well as the importance of conscious consumption & slow fashion. Influence of the week: Grace’s recommends - “The Word Cheugy is Already Cheugy” - Michelle Santiago Cortés https://www.refinery29.com/en-gb/2021/05/10465400/what-is-cheugy [https://www.refinery29.com/en-gb/2021/05/10465400/what-is-cheugy] Kishana recommends - The Spirtually Sassy Show https://podcasts.apple.com/gb/podcast/the-spiritually-sassy-show/id1547752940 [https://podcasts.apple.com/gb/podcast/the-spiritually-sassy-show/id1547752940] Continue to explore intergenerational influence with me on our Instagram page : @wearegenfluence

Breaking Down TikTok's Stolen Trends, Algorithm Bias & the Dangers of Social Media Censorship

Happy Monday Genfluence community, In today's episode, we will be discussing what I once called my favorite app that soared in popularity during the pandemic. Behind the hashtags, dance trends & viral challenges, there is a hidden influence that shapes every user's experience of the app. I'll be reflecting on how the impact of exclusionary algorithms and AI bias on social media; suppresses content creators from marginalized groups. I'll also be looking at the dangers of content moderation policies in general that are indirectly fueled by AI bias. What was once known as the happy, laid back and safe space for expression has now been coined by some as "the gentrified vine" and many content creators have had their online experience negatively impacted as a result of algorithmic bias. Continue to explore intergenerational influence with me on our Instagram page: @wearegenfluence .

trailer: welcome to genfluence

hey guys - it's Grace,  welcome to Genfluence. this is an introduction to the Genfluence podcast, the home of intergenerational influence. on this episode, I'll be speaking about why we're choosing to walk away from the culture war between Gen-Z & millenials and choosing to explore the notion of influence through the lense of another Gen-Zer who is in that weird space where you feel too old to be a Gen Z & yet too young to be a millennial. enjoy this trailer and stay tuned for future episodes. Follow the pod on Instagram @wearegenfluence.