Intelligent Content

Dr. Sean O’Mara, a performance-enhancing physician, has a warning for all Americans, and for that matter our entire species. It’s time to wake up and reverse the catastrophic effects of chronic diseases. To do that, Sean is passionately changing the medical conversation from simply treating conditions to truly optimizing each individual’s health through important lifestyle changes. In his new approach, Sean shares intelligent research and data has led to this conclusion: Optimized health means increased performance in all aspects of life. Here’s what you’ll learn: 0:43 – The Drive Behind His Drive 2:00 – Sean’s Beauty and Attraction to Learning 3:24 – The Big Shift: From Law to Medical School 6:30 – “Passion Is a Part of My Life” 7:00 – Emergence of a Performance Optimizing Physician 7:52 – Relationship Between Health and Business Performance  8:41 – Creating a New Space In Medical Specialties 9:39 – Measuring Biological Indicators 10:34 – The Elimination of Visceral Fat 12:00 – The Goal: Educate Health Care Providers  13:00 – The Buzz Effect: Scaling to a Stubborn Audience  14:23 – Your Single Most Valuable Possession 15:13 – Survival of the Analyst 17:05 – The Beta (test) of the Alpha 19:34 – The Very Real Business Challenge to Optimizing Health 20:45 – The Good Doctor’s Alpha Health Content Platform  23:30 – Big Objective: Optimizing the Health of a Species 24:10 – Pessimism of Chronic Diseases 25:37 – 3 Things You Can Do Today to Optimize Your Health 27:45 – Is Oprah Optimized?  30:31 – Time America Wakes Up: Facing Humanities Biggest Problem

Margot Bloomstein sat at the “founders’ table” when content strategy was not only named, but also planted and nurtured to become an industry of its own. Margot gives us a peek at the earliest days of content strategy, then quickly shifts to top-of-mind topics that will take us deep into some hot issues few content strategists dare to travel. Everything from trust, cynicism, and what has her fired up to write another book. Here’s what you’ll learn:  1:58 – The Margot Bloomstein Story  6:28 – A Seat at the Content Strategy Founders’ Table  9:07 – What Came Out of the 2009 Content Consortium?  11:37 – The Power of Open Sharing  12:31 – Defining Intelligent Content  14:30 – “We Have Intelligence But Do We have Creativity?”  15:00 – Hating On Our CMS  16:23 – Is There a Simple Answer to Content ROI?  19:44 – Deep, Slow-Simmering Thoughts of Margot Bloomstein  22:55 – Cynicism Undermining Trust in Brands  24:06 – It’s All a Matter of TRUST  28:42 – “Putting a Period Where There Should Be a Comma”  30:35 – Another Book In the Works?  32:34 – Taking Content’s Volume Game to Task  36:00 – Is There a Hopeful Outcome for Content Strategy?  37:45 – Answer: “Fried Oysters and Chocolate Chip Cookie Dough”   Notes: Website: Appropriate Inc. Twitter:  @mbloomstein

Jon Wuebben is a futurist and entrepreneur who just happens to have a need to be creative. Learn how the founder of Content Launch tapped into his inner passions to launch a successful Content Marketing business that has evolved into a platform for small to mid-sized content creators who want the tools to be the best in their business. Here is what you'll learn:  1:50 - The inner voice calls “Entrepreneur”   4:50 – Emergence of an 11-Year-Old Leader   7:08 – Jon Defines His View of Intelligent Content   8:29 – “We’re Asking A Lot of Our Content”   9:00 – Assess Your “Unintelligent Content”   9:44 – Quality Content Algorithm   11:34 – Data Points and Human Interactions   12:44 – The Platform: Content Launch Version 1   14:48 – Prime Time: Content Launch Version 2   16:34 – Understanding the “Good Weird” of Startups   17:59 – Tools to Connect to the Audience   20:03 - ROI of Content: Does It Lead to a Sale   21;47 – The   Sales Stream: Combine Analog with Digital   24:15 – Futurist’s Vision of Content Marketing: AI, VR, UX, AR   30:40 – Tapping Into the Inner Creative     Notes: Website: contentlaunch.com Twitter: @jonwuebben

Scott Litman has built and sold multiple platforms serving Fortune 500 companies. Most recently, he and EQUALS 3 have brought AI into the daily world the "researcher and marketing professional" through Lucy. This fascinating conversation (with Scott, not Lucy) gives you an insiders' perspective on how AI can solve problems and how big thinkers like Scott make it happen. He explains how and why Lucy was built, how EQUALS 3 and Lucy tapped into a universal inefficiency at the enterprise level, and what all businesses taking the next step in AI should ask. Here is what you'll learn:  2:30 – Why entrepreneurship is a team sports game. 4:48 – Creating a structured marketing opportunity to unstructured data. 7:15 – Extending the ROI to primary data owned by the enterprise. 9:00 – Introducing Lucy. “She is the AI companion to the research and marketing professional.” 11:45 – Lucy’s BIG appetite for data, and how she serves herself. 15:53 – Ask a natural language question; receive a practical, useful response. 19:07 – Lucy was just a glimmer in Watson’s eye. 25:38 – SMB market quickly on the horizon for Lucy. 26:33 – Quantifying and tracking Lucy’s impact on business ops. 32:26 – Holding Lucy accountable. 34:00 – Predicting the future of AI. What should be on your radar? 38:20 – Why Scott Litman is dedicated to supporting entrepreneurs. Notes: Website: equals3.ai Twitter: @scottequals3

Grant Johnson has leveraged his direct marketing experience to become one of the leading digital agency marketers calling Milwaukee home. His meticulous focus on measuring results has proven for more than two decades that a marketing agency can stay on the cutting edge, and lead where others follow, if they focus on results they can prove. Here is what you'll learn:  2:00 - Direct mail and measurable marketing create the foundations for AI and intelligence. 3:23 - The blurring of the lines: advertising and editorial. It all equals content marketing.  4:45 - Methods to connect and be relevant to target audiences. 8:03 - Staying relevant as a small marketing agency in a big-fish market.  11:56 - Discovering the right measures in measurable marketing. 19:00 - Why content has always been the door opener for agency growth.  22:15 - How do you measure ROI of content and campaigns? 24:27 - "Data is the new water." Why data plays a part in every measurable marketing campaign today.  29:32 - Understanding whom the customer really is, thanks to the data.  30:52 - Grant's predictions for what is just over the horizon for marketers.  33:09 - Quick-fire questions, including a lesson he learned from his kids.    Notes: Website: responsory.com LinkedIn: Grant A Johnson; Responsory, a Johnson Direct Company Twitter: @grantajohnson Facebook:@ResponsoryMKE Article: What's More Important—Technology or Content?