Making a (Multi) Million Dollar MedSpa

Episode #69 - Stop Selling, Start Connecting: How Education Drives Retail Sales with Robyn Jennett

In this episode, Kathy sits down with Robyn Jennett [https://www.instagram.com/youriowaesti/] of Coachlight in Des Moines [https://www.dsmcoachlight.com/], Iowa to explore how intentional client care and clear communication create lasting results. From first consultations to long-term maintenance, she shares the strategies that drive client trust, treatment success, and steady growth within the practice—all while generating outstanding retail sales. Talking Points: * Featured treatments & services * Sofwave as a standout treatment * Introducing a new retail line * Revision CMT for post-procedure care * Setting intentional goals * What drives Robyn’s success * Aligning first product recs with skin goals * Scheduling corrective check-ins * Introducing retail during the consultation * Managing client expectations * Outlining requirements from the start * Designing the maintenance phase * Rebooking before the client leaves * Focusing on providing genuine support Resources: Coachlight [https://www.dsmcoachlight.com/] Sofwave E-course [https://mintaesthetics.tovuti.io/courses/course/sofwave] Retail Sales Online Training [https://mintaesthetics.tovuti.io/courses/course/the-perfect-consultation] Ad Links: Online E-courses [https://mintaesthetics.tovuti.io/subscription-plans] Podcast Feedback [https://mintaesthetics.com/podcast-listener-survey/]

Episode #68 - The Blueprint for Accelerated Treatment Onboarding

When you're looking to grow your clinic, there are two ways to make it happen: hire a new provider or offer a new technology/service. With limitations of space and payroll, a hire may not be the best option. In this episode, we share our best practices for onboarding new services to get the best return sooner! Talking Points: * AesthetiCare and our focus on results-driven treatments * Grow through great team members and smart service additions * Add devices that create new revenue, not compete with existing services * Attend industry meetings and conferences * Talk to reps and providers to learn about new tech * Contact clinics already using the device for honest feedback * Book demos when the full team can attend * Create a clear pitch to get team buy-in * Include marketing team in demos and early planning * Train providers thoroughly with hands-on sessions * Build a plan to collect quality before & after photos * Keep website and messaging condition-focused (e.g., acne, skin laxity) * Set internal contests and team goals for new services * Celebrate early wins to build momentum * Host virtual events to promote and educate clients on new treatments Resources: AesthetiCare Medspa [https://greatskinkc.com/] Incredible Marketing [https://www.incrediblemarketing.com/] AIG Virtual Events [https://mintaesthetics.com/virtual-events-page/] Ad Links: Online E-courses [https://mintaesthetics.tovuti.io/subscription-plans] Tuesday Training [https://mintaesthetics.tovuti.io/courses/course/tuesday-training-recordings]

Episode #67 - From Consultation to Results: An Injectable Case Study

In this episode, Kathy sits down with AesthetiCare [https://greatskinkc.com/] injector Blake Bryant to walk through a full, customized injectable journey. They discuss the consultation process, creating a customized treatment plan, and the services that followed. Blake shares how he addressed client concerns, structured post-treatment follow-up, and built an annual plan designed for long-term results. We recommend watching this episode on YouTube to see the amazing Before & After results achieved by Blake.  Discussion Topics: * Cadaver training for injectables * Training in your injectable journey * Client treatment plan * Client concerns * Post treatment follow up * Services after initial treatment * Front desk consultation booking incentives * Annual treatment plans * Customizing plans for the individual Episode Sponsors: * AesthetiCare Medspa [https://greatskinkc.com/] * Renee John Uniforms [https://mintaesthetics.com/renee-john-uniforms/] * Vrtly Screen Management [https://my.vrtly.ai/onboarding?code=mintreferral1] Interested in learning about AesthetiCare's consultation structure? We offer training through our Online E-courses, Virtual Training, and In-Person Consulting. Book training with MINT. [https://mintaesthetics.com/]

Episode #66 - Things New Providers Get Wrong

In this episode, we're breaking down the most common mistakes providers make when it comes to laser and energy-based treatments—and more importantly, how to avoid them. From over-relying on energy levels to skipping test spots, Kathy dives into the nuances of treatment planning and patient safety. She discusses why higher energy doesn’t always mean better results, how to select the right technique on purpose, and what it really means to understand your settings—not just individually, but in how they interact. In today's discussion: * Using higher energy for better results * Correct candidates for specific settings * Balancing protection and shielding with cooling * Understanding how settings interact * Skipping test spots * When in doubt, slow down * Overlap: overtreating vs. undertreating * Understanding different techniques and when to use them * Choosing a technique on purpose * Assuming more passes = better results * Assuming sun exposure means no treatments * Not adjusting settings across multiple treatments * Not understanding skincare's role in treatment outcomes Links & Resources: MINT Online E-courses [https://mintaesthetics.com/product/e-course-subscription/] AesthetiCare Medspa [https://greatskinkc.com/] Ads from the episode: Renee John Uniforms [https://mintaesthetics.com/renee-john-uniforms] Vrtly Screen Management [https://my.vrtly.ai/onboarding/?code=mintreferral1]Online E-courses [https://mintaesthetics.com/product/e-course-subscription/]

Episode #65 - Aesthetics Over the Years, Part 3 with Judy Ribbey

In this episode, we sit down with Judy Ribbey, RN, CLT, the first hired nurse at AesthetiCare Medspa in Kansas City, to explore her journey through the evolving world of aesthetics. From the early days of injection protocols to mentoring fellow providers and navigating industry challenges, Judy shares invaluable insights and advice for aspiring aesthetic nurses. In today's discussion: * Evolving injection protocols * Her start in the industry * Breaking into aesthetics back then * Navigating tough clients * Building confidence and skill * Lifting up fellow providers and women * Favorite treatments over time * Managing complications * Memorable moments in aesthetics * Tips for new nurses * Battling burnout Links & Resources: MINT Online E-courses [https://mintaesthetics.com/product/e-course-subscription/] AesthetiCare Medspa [https://greatskinkc.com/] Ads from the episode: Renee John Uniforms [https://mintaesthetics.com/renee-john-uniforms/] Vrtly Screen Management [https://my.vrtly.ai/onboarding/?code=mintreferral1] Online E-courses [https://mintaesthetics.com/product/e-course-subscription/]