Marketing Against The Grain

Ep. 335 Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task? Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how marketers and creators can harness the power of AI prompts to dramatically speed up – and upgrade – the creative process. Learn more on building a repeatable creative process, using AI as your ultimate creative collaborator, and five actionable AI prompts that take you from brainstorming to killer campaigns (including ad copy, content ideas, and feedback you actually need). Turn bad ideas into breakthrough marketing, iterate better, and save serious time – all in this episode! Mentions * Want Jason's Creativity Prompts? Get it here: https://clickhubspot.com/fmw [https://clickhubspot.com/fmw] * Jason Keath morebadideas.com [http://morebadideas.com/] * The Case for More Bad Ideas: The Counterintuitive Guide to Creativity https://a.co/d/7q5eqZA [https://a.co/d/7q5eqZA] * Social Fresh https://socialfresh.com/ [https://socialfresh.com/] * Claude https://claude.ai/ [https://claude.ai/] * Gemini https://gemini.google.com/ [https://gemini.google.com/] Check out this episode on YouTube: https://www.youtube.com/watch?v=xHoIDwFxEQg&t=210shttps://www.youtube.com/watch?v=xHoIDwFxEQg&t=210s [https://www.youtube.com/watch?v=xHoIDwFxEQg&t=210s] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 334 For just $20 a month, you can have your own “Harvard MBA analyst” working inside your business. Kipp and Kieran dive into the groundbreaking integration between HubSpot and OpenAI’s ChatGPT deep research, sharing why this changes the game for marketers and sales pros. Learn more on how AI-powered deep research can instantly level up sales, marketing, and customer operations with actionable insights, why this new era gives every business the ability to fully personalize sales and marketing at scale, and the exact prompts and strategies you can use to work faster, smarter, and more effectively than ever before. Mentions * Want our prompts for deep research? Get it here: https://clickhubspot.com/wlc [https://clickhubspot.com/wlc] * HubSpot https://www.hubspot.com/ [https://www.hubspot.com/] * ChatGPT https://chatgpt.com/ [https://chatgpt.com/] * Open AI’s Deep Research https://openai.com/index/introducing-deep-research/ [http://openai.com/index/introducing-deep-research/] Check out this episode on YouTube: https://www.youtube.com/watch?v=neU9P0n-mBw&t=575s [https://www.youtube.com/watch?v=neU9P0n-mBw&t=575s] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep 333 In five years will the majority of social video will be AI-generated? Kipp, Kieran, and guest Gaurav Misra, of Captions, dive into the arrival of Mirage, a new AI video tool that turns 20 days of video production into 20 minutes of creative magic. Learn more on how AI-generated avatars will change the face of marketing for SMBs, why realism and acting are the key differentiators for engaging video, and practical ways you can use AI video for ads, product demos, social content, and SEO faster and at a fraction of the cost. Mentions * Want to Create Content with AI? Get our checklist here: https://clickhubspot.com/wvu [https://clickhubspot.com/wvu] * Gaurav Misra https://www.linkedin.com/in/gamisra1/ [https://www.linkedin.com/in/gamisra1/] * Captions https://www.captions.ai/ [https://www.captions.ai/] * Mirage https://www.captions.ai/mirage [https://www.captions.ai/mirage] * ElevenLabs https://elevenlabs.io/ [https://elevenlabs.io/] Check out this episode on YouTube: https://www.youtube.com/watch?v=RA29LQvNkQ4&t=977s [https://www.youtube.com/watch?v=RA29LQvNkQ4&t=977s] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep 332 Is vibe marketing hype or the future of growth? Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing’ is redefining how brands connect with audiences, and which skills and team structures actually matter for marketers looking to win in a world flooded with automation, AI, and lightning-fast creative execution. Mentions * Want our ultimate guide to Vibe Marketing? Get it here: https://clickhubspot.com/ain [https://clickhubspot.com/ain] * Alex Lieberman https://www.linkedin.com/in/alex-lieberman/ [https://www.linkedin.com/in/alex-lieberman/] * Morning Brew https://www.morningbrew.com/ [https://www.morningbrew.com/] * Claude https://claude.ai/ [https://claude.ai/] * Zapier https://zapier.com/ [https://zapier.com/] * beehiiv https://www.beehiiv.com/ [https://www.beehiiv.com/] * Cursor https://www.cursor.com/ [https://www.cursor.com/] Check out this episode on YouTube: https://www.youtube.com/watch?v=cSXf6WvFZOw&t=1905s [https://www.youtube.com/watch?v=cSXf6WvFZOw&t=1905s] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 331 “Claude’s superpower is connecting with other applications”. Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations.  Learn more on supercharging your marketing workflows with Zapier integrations, using AI to simulate real-time team feedback, and why the future of marketing ops lies in harnessing connected AI models. Mentions * Want our complete guide to Claude? Get it for free here: https://clickhubspot.com/wkm [https://clickhubspot.com/wkm] * Claude 4 https://www.anthropic.com/news/claude-4 [https://www.anthropic.com/news/claude-4] * Claude’s Opus 4 https://www.anthropic.com/claude/opus [https://www.anthropic.com/claude/opus] * Zapier https://zapier.com/ [https://zapier.com/] Check out this episode on YouTube: https://www.youtube.com/watch?v=E-grLw2vMb [https://www.youtube.com/watch?v=E-grLw2vMbI]I Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.