Marketing Against The Grain

Can AI Actually Make Good Ads? Replit Ad Maker Review

Get our free AI Ad Prompt Kit: https://clickhubspot.com/skw [https://clickhubspot.com/skw] Ep. 414 How do you create killer ads when you don’t have a marketing team or big budget?  Kipp dives into testing out Replit’s latest AI ad generation tool live, showing how anyone can validate ideas and iterate ad creative faster than ever. Learn more on crafting powerful prompts that drive results, iterating your way to great creative without breaking the bank, and navigating the pitfalls and possibilities of AI-powered ad creation on platforms like LinkedIn, Google, and Instagram. Mentions * Replit https://replit.com/ [https://replit.com/] * Claude Opus 4.6 https://www.anthropic.com/news/claude-opus-4-6 [https://www.anthropic.com/news/claude-opus-4-6] * Willow Voice https://willowvoice.com/ [https://willowvoice.com/] * Base44 https://base44.com/ [https://base44.com/] * Lovable https://lovable.dev/ [https://lovable.dev/] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

I Replaced a $5,000 Designer with Google Stitch

Get Matt's free Vibe Design Guide: https://clickhubspot.com/wkse [https://clickhubspot.com/wkse] Ep. 413 What if you could design a website just by describing what you want? Kipp has Matt Wolfe (Future Tools) dive into Google's new Stitch tool, which uses AI to turn your prompts into polished web designs—no coding or design experience required. Learn more on how Vibe Design changes the way marketers build landing pages, why Stitch could replace legacy tools like ClickFunnels, and how you can export and iterate your site ideas directly inside Google's workflow. Mentions * Matt Wolfe https://www.linkedin.com/in/matt-wolfe-30841712/ [https://www.linkedin.com/in/matt-wolfe-30841712/] * Future Tools https://futuretools.io/ [https://futuretools.io/] * Google Stitch https://stitch.withgoogle.com/ [https://stitch.withgoogle.com/] * Google AI Studio https://aistudio.google.com/ [https://aistudio.google.com/] * Figma https://www.figma.com/ [https://www.figma.com/] * vibe design https://blog.google/innovation-and-ai/models-and-research/google-labs/stitch-ai-ui-design/ [https://blog.google/innovation-and-ai/models-and-research/google-labs/stitch-ai-ui-design/] * ClickFunnels https://www.clickfunnels.com/ [https://www.clickfunnels.com/] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Claude Broke. Perplexity Built the App Anyway

Free Guide → Build a Custom Marketing Agent in Perplexity Computer: https://clickhubspot.com/ebnv [https://clickhubspot.com/ebnv] Ep. 412 How fast can you build a viable marketing tool with AI? Kipp and Kieran dive into building a Creator Hub app on air, showing real-time problem-solving, iteration, and what it takes to turn an AI prototype into an MVP tool. Learn more on leveraging AI for creator partnerships, the behind-the-scenes process of live building with Perplexity Computer and Claude Code, and the surprising bugs, breakthroughs, and best practices when using these tools for marketers chasing innovation. Mentions * Perplexity Computer https://www.perplexity.ai/computer/new [https://www.perplexity.ai/computer/new] * Claude Code https://claude.com/product/claude-code [https://claude.com/product/claude-code] * Wispr Flow https://wisprflow.ai/ [https://wisprflow.ai/] * Manus https://manus.im/ [https://manus.im/] * Codex https://openai.com/codex/ [https://openai.com/codex/] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

AI Is Making Your Marketing Worse (And How to Fix It)

Get our AI Career Guide ($100k AI jobs): https://clickhubspot.com/hjbs [https://clickhubspot.com/hjbs] Ep. 411 “Most marketing teams are scaling with AI right now, and the output is getting worse and worse” Kieran dives into the 5 essential future roles every marketing team needs to master AI and stand out as AI transforms the industry.  Learn more on why simply creating more content with AI isn’t enough, how brands like Unilever and Coca-Cola are experimenting (and sometimes struggling) with AI-driven marketing, and which new roles—like prompt strategist and agent ops manager—will define successful marketing teams in the era of autonomous agents. Mentions * Unilever https://www.unilever.com/ [https://www.unilever.com/] * Claude https://claude.ai/ [https://claude.ai/] * Perplexity https://www.perplexity.ai/ [https://www.perplexity.ai/] * Veo3 https://aistudio.google.com/models/veo-3 [https://aistudio.google.com/models/veo-3] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

This Content AI Agent Runs My 0-Employee Marketing Agency

Get Kieran's 11-skill AI content team: https://clickhubspot.com/fkbm [https://clickhubspot.com/fkbm] Ep. 410 The aftermath of the webinar is more important than the presentation itself. Barbara Jovanovic, Co-Founder of Startup Cookie, dives into the secrets behind building a zero-employee marketing agency powered by AI, as outlined by Barbara. Learn more on automating content creation from webinars and podcasts, building custom AI agents for personalized marketing workflows, and maximizing team collaboration with streamlined tech stacks and distribution strategies. Mentions * Barbara Jovanovic https://www.linkedin.com/in/barbara-startup-cookie/ [https://www.linkedin.com/in/barbara-startup-cookie/] * Zapier https://zapier.com/ [https://zapier.com/] * Claude https://claude.ai/ [https://claude.ai/] * HeyReach https://www.heyreach.io/ [https://www.heyreach.io/] * Instantly https://instantly.ai/ [https://instantly.ai/] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.