Mind of AGP
Podcast von Adam Grubb Productions
Listen to thoughts and opinion of brand marketing and corporate video production. This podcast highlights some of the top brands in the world and goes inside the stories of why their marketing worked or didn't. Hosted by Adam Grubb, president of Adam Grubb Productions, a video marketing agency dedicated to changing the boring corporate video into unique and powerful stories of brands.
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24 Folgen
Which company changed Superbowl advertising forever? Budweiser? Geico? Coke? Nope. Volkswagen. Their 2011 "Dark Side" spot broke the rules - and is the second most watched commercial ever. What did they do differently? Find out in this week's Mind of AGP podcast.
Nike just did it. Seconds after the US Women's National Soccer Team won the World Cup, Nike released a bombshell. They seized the moment, and it gave us goosebumps. Magical, inspiring... and brilliantly timed. Hear the story of a flawless ad.
Pop open a Coke (please, no Pepsi) and sit back: this July 4th, we're talking about major brands who made major (and incredibly stupid) advertising mistakes. Out of touch, tone deaf, racist... it's hard to believe anyone thought these were good ideas. Even harder to believe they were approved. Take a listen.
In the early 2000s, if you were up at 3:00am, drinking wine from a box, you were 100% watching an infomercial. Remember ShamWow and the Slap Chop? In this week’s Mind of AGP podcast, we’re talking about Vince Offer - a master of the infomercial and king of the pitch.
Go Pro has become synonymous with action, adventure, and daring. They didn’t do this by creating a revolutionary product but by creating a revolutionary marketing approach. In this week’s Mind of AGP podcast, we’re talking about the power of user-generated content - and how Go Pro crushed the competition.
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