Online Marketing Podcast

When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake. The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to want to know exactly what’s included in their offer. But in addition to the features, we also need to have the benefits, and this is the part a lot of people forget. With the features in mind, think about why it’s important? Why would this person really be interested in this module or in this audio download? How is it really going to help them? Then you need to tie the two together! Feature benefit language is super important, start incorporating this in all of your copy, whether it’s your sales pages, your landing pages, your free stuff, and yes you need it on the freebies too, they need to know why it’s important. When you have the feature tie to the benefit, then you truly can hone in on that transformation and the audience can really have a better sense and understanding of how your offer is really going to help them. So, list your features, all the stuff, all the things, all the goodies that you’re going to give to them, but then make sure to include the benefits! Resources:  * Adaptive Inner Circle [AdaptiveInnerCircle.com] - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. * Adaptive Marketing Program [https://adaptivemarketingprogram.com/] - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ [https://onlinemarketingpodcast.com/learn-with-paul-melissa/] Connect with us on social! Instagram: @realpaulpruitt [https://www.instagram.com/realpaulpruitt] & @realmelissapruitt [https://www.instagram.com/realmelissapruitt/] Facebook: @realpaulpruitt [https://www.facebook.com/realpaulpruitt]& @real [https://www.facebook.com/RealMelissaPruitt]melissapruitt  [https://www.instagram.com/realmelissapruitt/]

In this highly anticipated episode, we sit down with the digital course queen herself, Amy Porterfield. For years, we've admired Amy's journey from a corporate career at Tony Robbins to becoming a trailblazer in the world of online entrepreneurship. Today, Amy shares her incredible story, her invaluable insights on digital courses, and her step-by-step strategies for building a successful online business. What You'll Learn: * Amy's Unexpected Path to Entrepreneurship: Discover how a fateful meeting with online marketing legends inspired Amy to leave her corporate job and create her own freedom-driven career. * The Power of the 10% Edge: Amy explains her unique approach to identifying your "10% edge"—the key to finding a course topic you’re qualified to teach, even if you don't consider yourself an expert. * Webinars Aren't Dead (and Neither is Email!): Get Amy's top tips for running engaging webinars that convert, and learn why building an email list is still one of the most powerful tools for online success. * Starting Small and Scaling Smart: Learn about different types of digital courses you can create—from mini-courses to more comprehensive programs—and how you can start small and scale your business over time. * Navigating Fear and Imposter Syndrome: Amy shares candidly about her own doubts when starting out, and how embracing imperfection and taking "imperfect action" is key to overcoming fear and achieving your goals. * Why Your "Why" Matters: Amy emphasizes the importance of clarity on your 'why'—the driving force behind your entrepreneurial journey—and how it helps you push through obstacles and keep moving forward. Free Resource: Amy has generously provided a free guide on "Surprisingly Simple Ways to Create a Digital Course," packed with actionable tips and strategies to help you get started on your own course creation journey. Grab your free copy here! [https://onlinemarketingpodcast.com/amy] Find the full show notes here: https://onlinemarketingpodcast.com/exclusive-interview-training-with-amy-porterfield/ Resources: * FREE GIFT: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course by Amy Porterfield [https://onlinemarketingpodcast.com/amy] - will help you take the experience you already have and package it into a digital course (that you can sell over and over again).  * Adaptive Inner Circle [AdaptiveInnerCircle.com] - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. * Adaptive Marketing Program [https://adaptivemarketingprogram.com/] - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ [https://onlinemarketingpodcast.com/learn-with-paul-melissa/] Connect with us on social! Instagram: @realpaulpruitt [https://www.instagram.com/realpaulpruitt] & @realmelissapruitt [https://www.instagram.com/realmelissapruitt/] Facebook: @realpaulpruitt [https://www.facebook.com/realpaulpruitt]& @real [https://www.facebook.com/RealMelissaPruitt]melissapruitt  [https://www.instagram.com/realmelissapruitt/]

Traditional sales funnels are dead! Oh my goodness, pretty controversial right? Yes, but stick with me. I want you to really think about this, when it comes to marketing and sales, it’s a process right? Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase. In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions. What happens these days? We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change. When it comes to funnels, it's not really a new concept either. What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was. With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad! Resources:  * Adaptive Inner Circle [AdaptiveInnerCircle.com] - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. * Adaptive Marketing Program [https://adaptivemarketingprogram.com/] - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ [https://onlinemarketingpodcast.com/learn-with-paul-melissa/] Connect with us on social! Instagram: @realpaulpruitt [https://www.instagram.com/realpaulpruitt] & @realmelissapruitt [https://www.instagram.com/realmelissapruitt/] Facebook: @realpaulpruitt [https://www.facebook.com/realpaulpruitt]& @real [https://www.facebook.com/RealMelissaPruitt]melissapruitt  [https://www.instagram.com/realmelissapruitt/]

A lot of us have products and services that we would like to sell to our audience immediately. But many of the people in our audience are not yet prepared to make an informed buying decision right ahead. In this episode, we are discussing how you can take your audience through the different stages in the buyer’s journey successfully from a cold prospect to a hot buyer. Find the full show notes here: https://onlinemarketingpodcast.com/using-the-buyers-journey-to-boost-sales/ [https://onlinemarketingpodcast.com/using-the-buyers-journey-to-boost-sales/] Resources: * Ads Challenge [https://adschallenge.com] - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! * Adaptive Inner Circle [AdaptiveInnerCircle.com] - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. * Adaptive Marketing Program [https://adaptivemarketingprogram.com/] - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ [https://onlinemarketingpodcast.com/learn-with-paul-melissa/] Connect with us on social! Instagram: @realpaulpruitt [https://www.instagram.com/realpaulpruitt] & @realmelissapruitt [https://www.instagram.com/realmelissapruitt/] Facebook: @realpaulpruitt [https://www.facebook.com/realpaulpruitt]& @real [https://www.facebook.com/RealMelissaPruitt]melissapruitt  [https://www.instagram.com/realmelissapruitt/]

How can you keep members while they are going through financial hardships? In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients. We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowledgment. Resources:  * Adaptive Inner Circle [AdaptiveInnerCircle.com] - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. * Adaptive Marketing Program [https://adaptivemarketingprogram.com/] - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ [https://onlinemarketingpodcast.com/learn-with-paul-melissa/] Connect with us on social! Instagram: @realpaulpruitt [https://www.instagram.com/realpaulpruitt] & @realmelissapruitt [https://www.instagram.com/realmelissapruitt/] Facebook: @realpaulpruitt [https://www.facebook.com/realpaulpruitt]& @real [https://www.facebook.com/RealMelissaPruitt]melissapruitt  [https://www.instagram.com/realmelissapruitt/]