Pharma Launch Secrets

How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide [https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&utm_medium=podcast-description] In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics: * Hybrid model: Taking the best of face-to-face and powering it with digital * Discover new research on the 5 Reasons Why Most Launches Fail: There is a gap between what you plan and what you are executing  * Why doesn’t the classical Reach and Frequency model work anymore? * Channels vs. Content: Can we view them separately?  * Indegene’s TLO framework: Test learn and optimize approach * Digital rep equivalent: Building a model for HCPs' digital engagement    Subscribe here: * Apple: https://apple.co/3micGmF [https://apple.co/3micGmF] * Google Podcasts: https://bit.ly/3PUds6T [https://bit.ly/3PUds6T] * Spotify: https://spoti.fi/3M78XCC [https://spoti.fi/3M78XCC] * RSS: https://bit.ly/3wTksIm [https://bit.ly/3wTksIm] And connect with the host and guest here: * Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic [https://www.linkedin.com/in/bjovicevic/] * Evermed: https://evermedtv.com [https://evermedtv.com] * Nancy Phelan: https://www.linkedin.com/in/nancyrphelan/ [https://www.linkedin.com/in/nancyrphelan/]  * Indegene Website: https://www.indegene.com/ [https://www.indegene.com/]  About The Show: “Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully. Check out our three most downloaded episodes: * Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx [https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium] * Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes [https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls] * Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future? [https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini] If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ [https://start.evermedtv.com/podcast-apply/]

Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide [https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&utm_medium=podcast-description] Over the last year, we have been honored to delve into the intriguing world of pharma launches, engaging with some extraordinary guests and gathering valuable insights from their experiences. In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium; Peter Marchesini, Senior Vice President at Indegene; Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency; AJ Triano, EVP of Customer Experience Practice at Syneos; Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health and Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health. They cover: * The World of Customer Data Platforms (CDP)  * The Digital Realm of Pharmaceutical Sales and Marketing * The Ever-Evolving Landscape of Medical Affairs in the Digital Age * Customer Experience and Product Launch in the Pharmaceutical Industry  * All About KOLs and DOLs (Key Opinion Leaders and Digital Opinion Leaders). Subscribe here: * Apple: https://apple.co/3micGmF [https://apple.co/3micGmF] * Google Podcasts: https://bit.ly/3PUds6T [https://bit.ly/3PUds6T] * Spotify: https://spoti.fi/3M78XCC [https://spoti.fi/3M78XCC] * RSS: https://bit.ly/3wTksIm [https://bit.ly/3wTksIm] Connect with the host and guests here: * Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic [https://www.linkedin.com/in/bjovicevic/] * Evermed: https://evermedtv.com [https://evermedtv.com] * Nirmal Vemanna: https://www.linkedin.com/in/nirmal-vemanna-a47b175 [https://www.linkedin.com/in/nirmal-vemanna-a47b175/] * Tealium Website: https://tealium.com [https://tealium.com/] * Peter Marchesini: https://www.linkedin.com/in/petermarchesini [https://www.linkedin.com/in/petermarchesini/]  * Indegene: https://www.indegene.com [https://www.indegene.com/] * Karen Batoosingh: https://www.linkedin.com/in/karen-batoosingh-76284b10b [https://www.linkedin.com/in/karen-batoosingh-76284b10b/]  * Anthill Agency: https://www.anthillagency.com [https://www.anthillagency.com/] * AJ Triano: https://www.linkedin.com/in/ajtriano [https://www.linkedin.com/in/ajtriano/] * Syneos: https://syneoshealthcommunications.com [https://syneoshealthcommunications.com/] * Brian Kaiser: https://www.linkedin.com/in/brian-kaiser-0aa0b61 [https://www.linkedin.com/in/brian-kaiser-0aa0b61/] * Thomas Engstrom: https://www.linkedin.com/in/thomasengstrom [https://www.linkedin.com/in/thomasengstrom/] * Klick Website: https://www.klick.com [https://www.klick.com/] About The Show: “Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully. Check out our three most downloaded episodes: * Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx [https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium] * Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes [https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls] * Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future? [https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini] If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ [https://start.evermedtv.com/podcast-apply/]

AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide [https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&utm_medium=podcast-description] In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc.. They cover the following topics: * Why do top creative talents get frustrated when they enter life sciences? * MLR review: Why is it still manual and unpredictable? * 80-20 Formula: The Key to MLR Efficiency * AI-Powered Content Creation: How far along in the race is pharma? * Content fast-track: Unraveling the ideal workflow, step-by-step * Why audience segmentation is the holy grail of product promotion * IQVIA, Deep Intent, and monopoly of the bigger companies: Will innovations thrive in a monopolized market? Subscribe here: * Apple: https://apple.co/3micGmF [https://apple.co/3micGmF] * Google Podcasts: https://bit.ly/3PUds6T [https://bit.ly/3PUds6T] * Spotify: https://spoti.fi/3M78XCC [https://spoti.fi/3M78XCC] * RSS: https://bit.ly/3wTksIm [https://bit.ly/3wTksIm] And connect with the host and guest here: * Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic [https://www.linkedin.com/in/bjovicevic/] * Evermed: https://evermedtv.com [https://evermedtv.com] * Diana Lee: https://www.linkedin.com/in/diana-lee-b5790618 [https://www.linkedin.com/in/diana-lee-b5790618/]  * Constellation Software Inc. Website: https://www.helloconstellation.com [https://www.helloconstellation.com/] About The Show: “Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully. Check out our three most downloaded episodes: * Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx [https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium] * Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes [https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls] * Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future? [https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini] If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ [https://start.evermedtv.com/podcast-apply/]

“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark. They cover the following topics: * Why is there no “Zoom fatigue”, only bad content? * Starting with trust: Replacing the medical education mindset of “give, give, give” * Content marketing: a new and different discipline from what pharma is used to * Competition of attention: How pharma’s video content competes with TikTok, Instagram, and busy lives * Professors in the hot seat: Initiative that married short-form content, interview format, and entertainment to produce engaging content fast * Is shorter video content the key to getting faster MLR reviews? Subscribe here: Apple: https://apple.co/3micGmF Google Podcasts: https://bit.ly/3PUds6T Spotify: https://spoti.fi/3M78XCC RSS: https://bit.ly/3wTksIm Connect with the host and guest here: Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic Evermed: https://evermedtv.com Jens Øllgaard: https://www.linkedin.com/in/jensoell Novo Nordisk Website: https://www.novonordisk.com About The Show: “Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully. Check out our three most downloaded episodes: * Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx [https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium] * Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes [https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls] * Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future? [https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini] If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ [https://start.evermedtv.com/podcast-apply/]

US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide [https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&utm_medium=podcast-description] In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics: * Linear adoption Rx funnel vs. trust and engagement-based funnel: How to think about media strategy and KPIs?  * Old vs new media approach: The content, context, and connection to drive behavior change  * Deep audience targeting: Can you target both HCPs and patients with extreme precision in 2023 and beyond? * Content: How to choose the right type of content to use for each HCP segment? * The massive shift in pharma channels: Digital vs. non-digital trends and when to use endemic and non-endemic channels to reach HCPs?  * Chat GPT, AI, and Ads: Are there more opportunities or threats? * Data: 1st party vs 3rd party, moving away from the impression and towards value exchange Subscribe here: * Apple: https://apple.co/3micGmF [https://apple.co/3micGmF] * Google Podcasts: https://bit.ly/3PUds6T [https://bit.ly/3PUds6T] * Spotify: https://spoti.fi/3M78XCC [https://spoti.fi/3M78XCC] * RSS: https://bit.ly/3wTksIm [https://bit.ly/3wTksIm] And connect with the host and guest here: * Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic [https://www.linkedin.com/in/bjovicevic/] * Evermed: https://evermedtv.com [https://evermedtv.com] * Kelly (Lundquist) Millett: https://www.linkedin.com/in/kelly-millett [https://www.linkedin.com/in/kelly-millett/] * Havas Media Network Website: https://havasmedianetwork.com [https://havasmedianetwork.com/]  About The Show: “Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully. Check out our three most downloaded episodes: * Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx [https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium] * Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes [https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls] * Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future? [https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini] If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ [https://start.evermedtv.com/podcast-apply/]