PPC Ponderings Podcast

This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky, the Director of Privacy and DPO at iRobot schools us all on the complex nature of digital privacy and security.  Make sure to listen to this one with your pondering cap on, because there is a ton to think through! If you missed it, go listen to our Core episode on Privacy where Bethany is one of the guests we interview as we ponder the deeper concepts of digital privacy, and how that specifically impacts digital advertising.  Want to be a guest on the PPC Ponderings Podcast? Apply here [https://zatomarketing.com/blog/season-2-ppc-ponderings-podcast]! Interested in PPC help for your business? * Check out ZATO [https://zatomarketing.com/] (over $10K/mo in ad spend) * Check out MAKROZ [https://zatomarketing.com/google-ads-for-small-budgets] (under $10K/mo in ad spend) * Check out ZATO's PPC consulting & setup service [https://zatomarketing.com/project-based-ppc-management](get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day.   Simon is Vice President of Digital Intelligence at Wpromote and oversees the Data Strategy & Marketing Science teams. He has worked with an array of global brands to guide their approaches to data-driven marketing including Forever 21, NBC Peacock & Whirlpool. If you missed it, go listen to our Core episode on Privacy where Simon is one of the guests we interview as we ponder the deeper concepts of digital privacy, and how that specifically impacts digital advertising.  Want to be a guest on the PPC Ponderings Podcast? Apply here [https://zatomarketing.com/blog/season-2-ppc-ponderings-podcast]! Interested in PPC help for your business? * Check out ZATO [https://zatomarketing.com/] (over $10K/mo in ad spend) * Check out MAKROZ [https://zatomarketing.com/google-ads-for-small-budgets] (under $10K/mo in ad spend) * Check out ZATO's PPC consulting & setup service [https://zatomarketing.com/project-based-ppc-management](get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensive experience pondering the reality of digital privacy, as well as privacy's lesser known but more important sibling, digital security.  We talk data rights, privacy definitions, and why the ecosystem that is the internet has to stop being ignored in this debate as zero-data enthusiasts push for increased legislation. How did Apple's iOS14.5 impact businesses and privacy?  We'll hit these questions and more in this important episode.  Episode Interviewees: * Bethany Singer-Baefsky , Director of Privacy at iRobot * Simon Poulton, VP of Digital Intelligence at Wpromote Want to be a guest on the PPC Ponderings Podcast? Apply here [https://zatomarketing.com/blog/season-2-ppc-ponderings-podcast]! Interested in PPC help for your business? * Check out ZATO [https://zatomarketing.com/] (over $10K/mo in ad spend) * Check out MAKROZ [https://zatomarketing.com/google-ads-for-small-budgets] (under $10K/mo in ad spend) * Check out ZATO's PPC consulting & setup service [https://zatomarketing.com/project-based-ppc-management](get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first.  Want to be a guest on the PPC Ponderings Podcast? Apply here [https://zatomarketing.com/blog/season-2-ppc-ponderings-podcast]! Interested in PPC help for your business? * Check out ZATO [https://zatomarketing.com/] (over $10K/mo in ad spend) * Check out MAKROZ [https://zatomarketing.com/google-ads-for-small-budgets] (under $10K/mo in ad spend) * Check out ZATO's PPC consulting & setup service [https://zatomarketing.com/project-based-ppc-management](get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig into them in this bonus guest episode with him. We discussed iOS14.5 and how brands may have overreacted to reporting issues, thoughts on inventory management during a supply chain crisis, and the importance of recognizing where specific ad channels are in the buyer journey.  As a reminder, Chris was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first. Want to be a guest on the PPC Ponderings Podcast? Apply here [https://zatomarketing.com/blog/season-2-ppc-ponderings-podcast]! Interested in PPC help for your business? * Check out ZATO [https://zatomarketing.com/] (over $10K/mo in ad spend) * Check out MAKROZ [https://zatomarketing.com/google-ads-for-small-budgets] (under $10K/mo in ad spend) * Check out ZATO's PPC consulting & setup service [https://zatomarketing.com/project-based-ppc-management](get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)