GRC PR 360

Why PR Must Support Journalism in a Changing Media Landscape with Erin Dolin

Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” [https://www.fletchergroupllc.com/blog/earned-medias-moment-comes-with-a-responsibility/] which she discusses on this episode. Key Takeaways: - The role of PR in supporting journalism - The future of journalism - Challenges in online publishing and content distribution Episode Timeline: 1:00 Erin is a voracious reader 4:45PR needs to take responsibility as journalism struggles 7:15The importance of sponsored content 9:30Sponsored content shouldn't read like an ad 10:15Audiences don't mind sponsored content 11:10What does the future of journalism look like? 13:30The advantage of smaller outlets 14:10Problems facing online publishing 17:15Hope for the future of online publishing 18:45Why do journalists have an advantage in PR? 21:00Tod's thoughts on press releases 25:00Erin's thought leadership philosophy This episode’s guest: • Erin Dolin on LinkedIn [https://www.linkedin.com/in/erin-dolin-2103aa7/] • The Fletcher Group [https://www.fletchergroupllc.com/] Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Hiring Trends in Aerospace and Defense with David Dickey

David Dickey is the CEO of the Patriot Group, a high-end executive and senior engineer search firm for aerospace, defense, and drone talent. With over 30 years of experience in aerospace and defense, David brings a rare blend to the executive search world: part founder, part operator, part coach, and 100% committed to helping companies hire elite leadership talent. In this episode, David shares insights into hiring trends in aerospace and defense, the importance of leadership, and the impact of stealth-mode startups.  Key Takeaways: - Current hiring needs in aerospace and defense - Stealth mode startups and their strategic planning - The role of AI in recruitment and industry innovation Episode Timeline: 1:55Life as a Boston sports fan in Southern California 3:50Current Trends in aerospace and defense hiring 6:30Innovations in space technology 8:00How David stays on top of technology 10:20What is stealth mode for startups? 13:30What are the current hiring needs in aerospace and defense? 15:50Why do we need more propulsion engineers? 17:45How is AI changing hiring processes? 22:56Character traits of a great leader This episode’s guest: • David Dickey on LinkedIn [https://www.linkedin.com/in/dickeydavid/] • The Patriot Group [https://thepatriotsgrp.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Art of Humanizing Tech for the Public with Stephen Francy

Stephen Francy is a Vice President at Rubenstein Public Relations, where he leads national and global campaigns across technology, defense, AI, aviation, finance, culture, and emerging industries. He works with founders, CEOs, and public figures to shape narratives at key inflection points—launches, breakthroughs, crises, and category shifts. In this episode, Stephen shares insights on storytelling, humanizing technology, and staying ahead in emerging tech fields like AI, quantum computing, and flying cars.  Key Takeaways: - Humanizing complex technology through storytelling - The advent of quantum computing  - Taking a stand in thought leadership Episode Timeline: 1:20 Stephen's favorite albums and music tastes 5:30 Current projects at Rubenstein PR 7:15 Unveiling the flying car and future tech 9:00 Media diet and staying informed in tech 11:02 Humanizing high-tech ideas for the public 14:10 Explaining quantum computing to a lay audience 16:36 The role of room temperature in quantum tech 18:26 Effective pitching and building media relationships 25:10 Thought leadership philosophy and taking a stand This episode’s guest: • Stephen Francy on LinkedIn [https://www.linkedin.com/in/stephen-francy-a3b18421/] • Rubenstein PR's website [https://www.rubensteinpr.com/] • Stephen Francy on X [https://x.com/stephenfrancy] Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Going Solo in PR, Unlocking Brand Stories and Booking Podcasts with Adam Belmont

Adam Belmont is the founder of A to B Strategies, a communications consultancy where he merges his big-agency experience with the nimbleness of a solopreneur. He’s also “The Podcast Guy” who helps his clients get booked on top-tier shows. In this episode, Adam recounts his journey from agency work to creating his own consultancy. He also shares how to craft compelling brand stories, the art of podcast pitching, and the importance of authenticity in social media content. Key Takeaways: - Adam's transition from agency life to independent consulting - Crafting compelling brand stories - Effective podcast pitching strategies Episode Timeline: 0:45 Introduction and Tod Perry's background 2:25 Adam Belmont's background and expertise 3:30 Adam met his wife on JDate 4:50 Motivations for going independent 7:25 Work-life balance and location flexibility 8:30 Adam Belmont's biggest success as a solo act 10:00 Building a trusted network of collaborators 13:00 How Adam helps clients book on top podcasts 15:00 The value of long-form storytelling in podcasts 16:30 Discovering a brand's story 19:00 Creating scroll-stopping social media content 22:30 Adam's thought leadership philosophy  25:20 Analyzing the McDonald's CEO burger incident This episode’s guest: • Adam Belmont on LinkedIn [ https://www.linkedin.com/in/adambelmont/] • A to B Strategies on LinkedIn [https://www.linkedin.com/company/a-to-b-strategies/] Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Successful Strategies for B2B Software Companies with Jodi Holzband

Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility. Key Takeaways: - B2B PR strategies for tech companies - Working with high-growth companies - Using awards to showcase growth Episode Timeline: 1:10Jodi's Google problem  2:25Overview of Classic Bart PR's client focus and recent successes 4:05Jodi's approach to client selection 5:10All of Jodi's clients are high-growth companies 6:20How the INC 5000 companies are chosen 7:45Awards are great for AI search 10:30 When should startups start paying for PR? 12:30Finding a company's unique story 17:00Jodi's B2B software PR tactics 19:30 The importance of reusing content 22:30 Jodi's thought leadership philosophy This episode’s guest: • Jodi Holzband LinkedIn [https://www.linkedin.com/in/jodibartholzband/] • Classic Bart PR + Communications [https://www.classicbart.com/] Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.