Profit by Design

Do you ever wonder what it really takes to create a successful podcast? After 7 years of hosting Profit by Design, we have fine-tuned a system that makes podcasting doable AND impactful for our business. Today’s conversation takes you behind the scenes to learn how we plan content that aligns with our business goals, what goes into the recording process, and how we repurpose each episode to save time and expand our reach. If you’re thinking about starting a podcast to grow your business, this episode is your roadmap. Join Melissa Kay and Dr. Sabrina Starling to learn more!  Profit by Design is a Tap the Potential Production.  Show Highlights: * First step on the journey: find a podcast editor (Good editing is key!) * Our heart and passion for the Profit by Design podcast * “What do I want to bring to the world to be of service?” * Ideas for podcast content * Know your business’s sweet spot and your clients’ avatar to drive your podcast content. * The BEST way to decide if podcasting is for you is to be a guest on other podcasts. * What works best for podcast content? The validity of your lived experiences * Systems are vital in the podcasting process! * Three tools we use: a project management tool, Google folders, and a spreadsheet * Think about the distribution platforms for your podcast. * Our financial commitment in marketing dollars spent on Profit by Design * Ideas for repurposing podcast content with the help of AI * Simplifying our teaching and developing our thought leadership  ●   KPIs help validate our investment.  ●  Want to know more about using your marketing dollars efficiently? We can help identify the sweet spot of your business and the clients you should be serving. Book a call [https://tapthepotential.com/] with us today! Resources: Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us! [https://www.tapthepotential.com/leadership-bootcamp] For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link!  Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit! [https://www.tapthepotential.com/guide] Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/]. Mentioned in this episode: Jumpstart Workshop We know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!

Have you considered launching a podcast or leveraging podcast visibility to promote your business? Today’s conversation between Melissa Kay and Dr. Sabrina Starling is eye-opening and inspiring about the purpose of podcasting. From attracting “right-fit” clients to building authority and actually enjoying marketing, Dr. Sabrina proudly declares that podcasting has changed the way she grows her business. She’s pulling back the curtain to share tips, strategies, and insights into her updated marketing philosophy. There is so much to learn! Join us! Profit by Design is a Tap the Potential Production.  Show Highlights: * Visibility matters–and it’s much more than social media posts! * We help our clients with marketing to help them meet their goals. * Highlights of Dr. Sabrina’s journey to bring the Profit by Design podcast into existence * A successful podcast requires consistency and creates community.  * Hearing others’ stories helps us learn from each other. * Fact: Small businesses succeed based on relationships. * The unique benefits of podcasting as a platform * Are you a Tap the Potential client with a great story to share about your entrepreneurial journey? Other people need to hear it! Email Melissa! [melissa@tapthepotential.com] * Melissa’s marketing takeaways: “Know your sweet spot and get visible.” * Book a call [https://www.tapthepotential.com] with us today! Resources: Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us! [https://www.tapthepotential.com/leadership-bootcamp] For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link!  Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit! [https://www.tapthepotential.com/guide] Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/] Mentioned in this episode: Jumpstart Workshop We know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!

It was one year ago when Dr. Sabrina Starling took the TEDx stage to share her bold message: From Burnout to Balance: Redefining Success in Work and Life [https://www.youtube.com/watch?v=ya1n3RG_R34]. What happened next? What does it really take to lead for freedom day in and day out? In this powerful episode of Profit by Design, Dr. Sabrina reflects on the hard-earned lessons, big wins, and leadership shifts she’s made since her TEDx talk aired. If you are ready to stop being the bottleneck in your business and build a team that runs things without you, this episode is your invitation to think differently about how you lead. Join us! Profit by Design is a Tap the Potential Production. Show Highlights: * Dr. Sabrina’s TEDx talk experience while dealing with intense grief over the sudden loss of her husband, Ned * Her TEDx talk is a thought-provoking conversation starter for work teams, spouses, and families. * Freedom and a regret-proof life are THE greatest gifts. * Dr. Sabrina’s advice about simply being with another person and creating emotional safety * Feedback from people who heard Dr. Sabrina’s TEDx talk * Balancing freedom and responsibility while intentionally living a YES life * Being a better listener is our best legacy. * Showing up on your work team as someone who is fully present * Want to go deeper and learn how to build a self-managing team of A-players?  Leadership Bootcamp [https://www.tapthepotential.com/leadership-bootcamp] is where you’ll transform your leadership and create a business that gives you back your time, energy, and peace.  Resources: Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us! [https://www.tapthepotential.com/leadership-bootcamp] For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link!  Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit [https://www.tapthepotential.com/guide]! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/]. Mentioned in this episode: Jumpstart Workshop We know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!

Are you a business owner who is tired of being the only one to get things right? Are you dealing with team members who are stuck and not taking initiative? You hired a team to take things off your plate, but instead, you’re buried in follow-up, approvals, and rework. Sadly, you’ve unknowingly undermined your team members and trained them NOT to take initiative. Ready to break this cycle? In this episode, you’ll learn how to stop micromanaging and start building a team you can trust to OWN their work. Dr. Sabrina Starling and Melissa Kay discuss why micromanaging is a symptom of the real problem, the key traits of A-players, and how you can step into your role as a true leader. It’s time to cultivate employee happiness and freedom on your team! Profit by Design is a Tap the Potential Production. Show Highlights: * The first step in breaking the micromanagement cycle is to hire competent, capable A-players. * A-players are problem-solvers. Let them solve! * Establishing decision-making parameters for your A-players * Look for what’s right, not for what’s wrong. * Re-align your priorities and focus on key results. * Getting your team to the place where they can own their results * Dr. Sabrina’s insights into specific scenarios of micromanagement * Cultivating total trust in your team * Results you can expect from Leadership Bootcamp [https://www.tapthepotential.com/leadership-bootcamp] for your A-players Resources: Want to go deeper? Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us! [https://www.tapthepotential.com/leadership-bootcamp] For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link!  Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best Course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit! [https://www.tapthepotential.com/guide] Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/]. Mentioned in this episode: Jumpstart Workshop We know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!

Instead of your team stepping up, you’re stuck answering constant questions, fixing mistakes, and wondering why you’re STILL the one holding everything together. If this sounds all-too-familiar, join us for this episode as we unpack the reasons why your team isn’t taking initiative–and what you can do about it. You’ll learn how to lead in a way that fosters genuine accountability, how to stop micromanaging and start empowering, and how to transition into an authentic leadership role. Join us if you’re ready to grow your business without burning out. Profit by Design is a Tap the Potential Production. Show Highlights: * The vast gulf between having the right A-players on your team and having them step up to take initiative * The #1 problem? A lack of clarity around priorities (Guard against mixed messages!) * Our Leadership Bootcamp teaches decision-making parameters. * Your goal is to turn your team into strategic-thinking partners. * The importance of aligning each team member’s strength with the key result that ties to the sweet spot of your business (This is when the magic happens!) * One-to-one meetings create a “thinking space.” * The process of building momentum when ONE A-player has the confidence to make recommendations * Melissa’s perspective as a team member at Tap the Potential * Results you can expect from Leadership Bootcamp [https://www.tapthepotential.com/leadership-bootcamp] Resources: Join our upcoming Leadership Bootcamp to build a self-managing team that actually owns their roles. tapthepotential.com/leadership-bootcamp [http://tapthepotential.com/leadership-bootcamp] For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link!  Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit! [https://www.tapthepotential.com/guide] Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/]. Mentioned in this episode: Jumpstart Workshop We know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!