Search News You Can Use - SEO Podcast with Marie Haynes

It was an honour to attend Google I/O in person. Search is changing radically! Google called it a new era of Search with Gemini 2.5 at its core. This podcast episode was recorded live. Stay up to date on AI with my newsletter: https://mariehaynes.com/newsletter Immediate updates on important AI and SEO news in my community, the Search Bar: https://community.mariehaynes.com/spaces/11879397/feed 0:00 – 0:51 Welcome & recap of Google I/O invitation, outline of the live episode’s agenda 0:51 – 1:55 Screen-share setup; meeting Sundar Pichai and Sergey Brin anecdotes 2:40 – 4:15 What AI Mode is, why Google may replace “classic” search, and the query fan-out patent 4:15 – 6:02 How clicks train AI Mode; demo showing 59 source sites and the result carousel 7:03 – 9:14 Ethics of Google using web content; E-E-A-T impact on carousel inclusion 9:55 – 12:22 Accuracy, hallucinations, feedback buttons, and why original content matters 14:00 – 17:21 Freshness signals, library analogy for originality, Gemini Live phone demo 17:21 – 27:55 Gemini AR glasses test, personal-context search & privacy implications 32:21 – 35:22 Gemini in Chrome: on-page AI assistance, summarisation, e-commerce concerns 35:22 – 40:47 Project Mariner: browser agents that automate multitab workflows; job impact 40:47 – 43:59 Agent Mode & agent-to-agent checkout; custom charts/graphs in AI Mode 43:59 – 50:52 Deep Search (multi-query research) and uploading your own files for reports 50:52 – 54:42 E-commerce upgrades: “Try it On” virtual fitting, price-tracking, “Buy for Me” with Google Pay, Wing drone delivery 54:42 – 57:00 Gemini V3 multimodal video creation, Flow editor, AI content production costs 57:00 – 60:00 Google’s universal AI assistant vision, coming hardware, and industry upheaval 60:00 – 61:00 Sergey Brin on the web’s unpredictability ten years out; reflections on accelerating change 61:00 – 62:27 Dario Amodei’s forecast of 20 % unemployment from AI; balancing fear with opportunity 62:27 – 63:50 Learning-curve discussion: experiment daily, let Gemini/ChatGPT tutor you step by step 63:50 – 66:00 Question on falling organic clicks: focus on conversions, cite Will Reynolds’ data, report revenue over raw traffic 66:00 – 67:12 Who gets credit—SEO or CRO? Rebranding SEO as AIO/GEO and outlining the evolving practitioner role 67:12 – 68:32 Brand building beyond Wikipedia: podcasts, social presence, authoritative mentions; example of podcast mention boosting AI-overview visibility 68:32 – 69:20 LLMs.txt debate: no major model honors it yet, so implementing it is likely wasted effort 69:20 – 70:10 Server-log analysis of AI bots: seeing ByteDance and others, limited actionable value beyond selective blocking 70:10 – 71:10 Google Agent Space: 100-seat minimum, use cases for large agencies (onboarding, HR, process agents) 71:10 – 72:10 MCP for e-commerce customization tools; preparing your site for future agent-to-agent APIs 72:10 – 73:20 Speculation that many third-party agent frameworks will fade once Google/OpenAI integrate agents natively 73:20 – 74:10 Community learning benefits; SEO skillset as problem-solving edge in the AI era 74:10 – 75:25 Overview of the Search Bar Pro community, tutorials, “happy hour” discussions, member advantages 75:25 – 76:50 Coping with upheaval: lamplighter analogy, choosing optimism, hunting for new opportunities 76:50 – 78:00 Closing remarks: upcoming talks on BCIs and agents 78:00 – 87:08 Final chat exchanges, farewells, and session wrap-up

Google's Agent2Agent (A2A) protocol is here, and it's set to change everything. Announced at Cloud Next 2025, this new standard allows AI agents to talk directly to each other. What does this mean? An internet powered by communicating AI, radical changes for businesses using tools like Agentspace and the Customer Engagement Suite, and a potential upheaval for traditional SEO. I share thoughts about A2A, the Agent Development Kit (ADK), Agent Cards, and why the future of the web might look very different, very soon. More, including links to all of the resources mentioned in my blog post: https://www.mariehaynes.com/googles-agent2agent-protocol-will-radically-change-the-web/ Subscribe to my newsletter for all of the interesting news as AI changes our world: https://mariehaynes.com/newsletter/

Dr. Marie Haynes discusses the future of AI, highlighting the massive investments being made by companies like Google, Meta, and Amazon. She acknowledges concerns about job loss and fear for the future but presents an optimistic vision, quoting Sam Altman and Elon Musk who believe AI will lead to greater prosperity and even a universal high income. Marie details how AI is currently used for tasks like organizing thoughts and image generation, but its true potential lies in AI agents. These agents will research and complete tasks, changing how we interact with the web and businesses. She gives examples of using agents for hotel and flight research and deep research projects. She also talks about using AI for coding and creating tools, sharing her personal experience of developing a tool to analyze website traffic drops. Marie believes AI agents will become like employees, increasing productivity and allowing her to focus on more complex tasks. She envisions AI optimizing businesses in various ways, such as chatbots, competitor research, and IP creation. Marie acknowledges the disruption AI will cause, leading to job losses in digital marketing and other industries. She compares this to historical technological shifts like electricity and the printing press, noting that while there were initial negative consequences and job losses, these technologies ultimately led to progress and new opportunities. She encourages listeners to embrace AI, suggesting they learn to code with AI, stay updated on AI developments, and become experts in AI in specific areas. She also advises sharing their knowledge and learning to communicate effectively with language models (prompting). Haynes believes AI will improve our lives, offering advancements in healthcare, mental well-being, and innovation. She concludes by emphasizing the importance of being part of shaping the future of AI, rather than just watching it happen. Learn to prompt with a weekly email from Marie Haynes: https://www.mariehaynes.com/prompts Marie's AI Newsletter: https://www.mariehaynes.com/newsletter

Is Grok 3 a serious threat to Google? In this LIVE episode of AI News You Can Use Dr. Marie Haynes demonstrates Grok 3 as well as the Deep Research tools from Grok, Gemini and OpenAI. We'll discuss the future of Search and how we can be the leaders of the future as AI changes our world. Join the Search Bar to participate in future epsiodes: https://community.mariehaynes.com/ Marie's Newsletter: https://mariehaynes.com/newsletter/

The January 2025 update of Google's Quality Rater Guidelines had many important changes including sections on: -filler content -paraphrased content -Using AI in content creation -Expired domains -Scaled content abuse This was a live episode of Search News You Can Use filmed in The Search Bar. Buy My 2025 edition of my QRG checklist you can use to assess your site like a quality rater: https://www.mariehaynes.com/products/qrg-workbook-2025/ Join the Search Bar: https://community.mariehaynes.com/