
Short Term Rental Secrets Podcast
Podcast von MICHAEL SJOGREN
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Most co-hosts are blaming the market. But it’s not the market... ...it’s your offer. In this episode, we walk through how to dominate even when bookings slow down, using frameworks that helped our clients grow from 0 to 100+ properties (without lowering their standards). Inside, you’ll learn: * The 2 sales you must make to land AND grow every client * How to niche down with an offer big managers can’t touch * Why “boutique” isn’t enough (and what to say instead) * ChatGPT + Hormozi = your unfair advantage * The COHOST sales framework that turns owners into clients fast If you’re tired of feeling stuck in the cohosting middle zone…This is the episode that unlocks your next 10 doors. Want to generate your Perfect Offer? Just click the link below to get the ChatGPT Prompt: https://ig.me/m/mike.sjogren?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T018&utm_content=Prompt [https://ig.me/m/mike.sjogren?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T013&utm_content=Contract] 00:00 – Stand Out or Stay Stuck: Why Differentiation Is Non-Negotiable 00:12 – The COHOST Framework: A Proven Sales Funnel for STR Growth 00:45 – Survive the Booking Slump: Why Traditional Markets Are Struggling 02:44 – Don’t Panic Price: How to Maximize Occupancy Without Slashing Rates 04:48 – The #1 Mistake: Thinking Being Small Automatically Wins Trust 05:15 – Riches in Niches: Hyper-Focus Your Property Strategy 07:00 – The Plus-One Strategy: Tiny Add-Ons That Win Big Contracts 10:33 – STR Takeover Transformation: Craft an Offer They Can’t Refuse 14:59 – Risk-Reversal Guarantees: The Ultimate Owner Conversion Tactic 21:00 – Make STRs Great Again: Why Boutique Operators Are the Future Get FREE Access to our Community and Weekly Trainings: https://group.strsecrets.com [https://group.strsecrets.com/]

Most people quietly self-sabotage… Not because they don’t want success. But because they still talk like the person who doesn’t have it yet. In this solo episode, Mike and E breaks down how internal dialogue shapes your future, and how AI can help you become the version of yourself that already wins. What you’ll learn: * How to reprogram your self-talk to unlock growth * Why “watering down” your vision is killing momentum * The AI tools Mike uses weekly to review sales calls, write listings, automate ops, and even train his team * How to use custom GPTs to build an internal consultant that never sleeps If you’re still running 80% of your business manually…this episode will change that. 03:00 - Audit Your Inner Voice to Align with the Life You Want 07:00 - Step Into Your Vision by Speaking It Out Loud 10:00 - Optimize Sales Calls Using Custom GPT Feedback Loops 12:30 - Write High-Converting Listings and Titles with AI 14:00 - Do Market Research, Regulations, and Pricing with GPT 15:30 - Automate and Personalize Guest Messaging at Scale 17:00 - Generate Social Media and Website Content with ChatGPT 19:00 - Streamline Hiring, SOPs, and Onboarding with AI 22:00 - Analyze Property Performance and Build Offers with GPT Get FREE Access to our Community and Weekly Trainings: https://group.strsecrets.com [https://group.strsecrets.com/]

The end of an era. The final STR WealthCon is here, and Mike Sjogren and Bill Faith are going out with a bang. In this episode, we break down exactly what’s coming, why this event will never happen again, and how to make the most of it. What you’ll learn: • Why this is the last WealthCon hosted by Mike & Bill • The new format designed for all STR business levels • Speaker highlights: Cody Sanchez, Pace Morby & more • The 9 deep-dive masterclasses (creative finance, hotels, scaling) • Real deals, partners, and freedom stories born from past WealthCons • VIP & Diamond perks: elite networking, pre-events, premium access • Mike’s “Generational Wealth Blueprint” sneak peek Whether you’re coming or just curious, this is the behind-the-scenes breakdown you need. Learn more about the 2025 STR Wealth Conference https://na.eventscloud.com/ereg/index.php?eventid=829193&discountcode=MEMBERSONLYCLUB [https://na.eventscloud.com/ereg/index.php?eventid=829193&discountcode=MEMBERSONLYCLUB] Get FREE Access to our Community and Weekly Trainings: https://group.strsecrets.com [https://group.strsecrets.com] 02:58 – Why This Is the Final STR WealthCon 04:50 – Scaling from 15 to 2000+ Attendees in 3 Years 06:45 – Why This Will Be the Most Impactful STR Event Yet 07:17 – Keynote Power: Cody Sanchez, Pace Morby & Business Mastery 12:00 – A Brand-New Generational Wealth Roadmap (Never Shared Before) 15:26 – Networking Blocks: How Deals Worth Millions Begin 17:20 – Raising Industry Standards: How Better Hosts Beat Regulation 20:03 – How to Build a Business That Runs Without You

Most people can barely handle one business. Buck scaled two. In this episode, we break down how he went from managing one unseen unit in Nashville to running a 70-property short-term rental operation and a digital marketing agency at the same time. No fluff, just systems, AI, and strategic growth. What you’ll learn: * How he jumped from 5 to 20 units with one key client * The team structure and cashflow strategy that saved them in winter * Using AI + Hormozi to craft irresistible offers * The “$10 / $100 / $1K / $10K” time block system * Why smart maintenance = higher reviews and retention If you’re building a real business, this one’s a blueprint. 04:48 – How One STR Outperformed 4X and Sparked a Business 10:55 – Cleaning & Tech Enabled Remote STR Scaling 13:27 – Investor Stepped In During Cash Flow Crisis 15:05 – Zig When Competitors Zag: Break Industry Norms 17:00 – 5-Star Guarantee: No Commission Without Reviews 20:01 – Flat-Fee Maintenance Boosts Property Standards 24:00 – Focus on $1K and $10K Tasks to Scale Faster Guest Bio: Buck Cumbo is the owner of www.seamountainvacations.com. He is managing nearly 50 million dollars in assets amongst 60+ properties in the Myrtle Beach area. Buck have also recently been brought on as Brand Director at www.theonehundredcollection.com. Guest Link: http://www.instagram.com/captain_buck_ Get FREE Access to our Community and Weekly Trainings: https://group.strsecrets.com

Airbnb’s Summer 2025 update just launched, and buried inside is a feature that could destroy your margins and expose you to serious risk. It’s called “Services,” and it lets guests book things like chefs, trainers, and masseuses without your approval, while you carry all the liability. In this episode, I break down: * Why this new feature is dangerous for pro hosts * How to opt out in 3 steps * How to beat Airbnb at its own game by building your own Services page * Why relying on Airbnb in 2025 is a bigger risk than ever If you’re serious about building a business (not just listing properties), this is mandatory viewing. 03:04 - The Hidden Risk for Hosts: Guests Can Book Services Without You Knowing 04:45 - Host Liability Risks From Airbnb Services 05:55 - How Bad Service Experiences Can Hurt Host Reviews 07:00 - Why Airbnb Rolled Out Services Without Consulting Hosts 08:15 - The Simple 3-Step Process to Opt Out of Airbnb Services 10:28 - Why Hosts Must Act Now: Collective Opt-Out Pressure Matters 13:00 - How to Add a “Services” Tab to Your Direct Booking Website 16:00 - Partnering With Local Providers Can Lead to Repeat Guest Referrals 19:00 - Will Opting Out of Services Affect Airbnb Search Rankings? 22:00 - Airbnb Is Targeting Hobby Hosts—What It Means for Pros 23:30 - Why You Must Diversify Beyond Airbnb and Build a Real Business 26:05 - STR Secrets Fulfillment Strategy for Different Host Levels Guest Link: instagram.com/boostlyuk/ Get FREE Access to our Community and Weekly Trainings: https://group.strsecrets.com