The SuperOffice podcast

Nøkkelord restaurantbransjen, CRM-systemer, kundeopplevelse, teknologi i restaurantdrift, Mat og Drikke Gruppen, restaurantledelse, effektivitet, konkurranse, serveringsbransjen, SuperOffice CRM Sammendrag I denne episoden av SuperOffice Podden snakker programleder Hans Christian Grønsleth med Even Bråten-Ofstad fra Mat og Drikke Gruppen om hva det egentlig innebærer å drive restaurant i Oslo. De diskuterer utfordringene i bransjen, viktigheten av å jobbe effektivt, og hvordan teknologi og CRM-systemer kan forbedre driften. Samtalen berører også kundeopplevelse, strategier for kundelojalitet og konkurransesituasjonen i serveringsmarkedet. Episoden avsluttes med innsikt i samarbeid i bransjen og hvor viktig kundetilfredshet er for videre vekst. Viktigste punkter * Det er krevende å drive restaurant i Oslo på grunn av høye kostnader. * Hver stol må utnyttes maksimalt for å sikre lønnsomhet. * Teknologi er avgjørende i moderne restaurantdrift. * CRM-systemer effektiviserer driften og forbedrer kundeinteraksjoner. * Fornøyde kunder er nøkkelen til gjentatte besøk og gode ambassadører. * Samarbeid mellom aktører i bransjen gir verdifulle innsikter og vekst. * Kjennskap til målgruppen er avgjørende for å lykkes. * Investering i opplæring og utvikling av ansatte løfter servicekvaliteten. * Operasjonell fleksibilitet gjør det lettere å tilpasse seg kundebehov. * Kontinuerlig forbedring og tilpasning er nødvendig for langsiktig suksess. Kapittelinndeling 00:00 Introduksjon til SuperOffice Podden 01:50 Mat og Drikke Gruppen sin reise og utvikling 06:11 Hvordan bygge et restaurantimperium 09:47 Markedsføring og kundeengasjement 11:10 Å maksimere kapasitet og effektivitet i restauranten 13:43 Implementering av CRM i restaurantbransjen 17:22 Viktigheten av data og analyse 19:14 Utfordringer i restaurantdrift 24:06 Samarbeid og konkurranse i bransjen 27:43 Tips for å velge riktig CRM-system 32:11 Å feire gode kunderelasjoner og opplevelser

Nøkkelord CRM, salgsstrategi, brukeradopsjon, forretningsvekst, kundeforhold, AI i CRM, Polyfloor, salgsprosesser, datadrevet beslutningstaking, byggebransjen Sammendrag I denne podkast-episoden intervjuer Hans Christian Grønsleth CEO Rune Bjørnstad fra Polyflor Nordic. Samtalen dreier seg om viktigheten av CRM-systemer i forretningsstrategi, salgsprosesser og brukeradopsjon. De utforsker hvordan datadrevet beslutningstaking kan forbedre salgsarbeidet, og hvilken rolle kunstig intelligens spiller i CRM-systemer. Episoden tar også for seg utfordringer i byggebransjen og betydningen av proaktive salgsstrategier. Viktige poeng * CRM er ikke bare et system, men en strategi. * Datadrevet beslutningstaking er avgjørende for suksess. * Brukeradopsjon av CRM-systemer er kritisk for effektivitet. * Salgsprosesser kan være lange og krever tålmodighet og strategi. * Å bygge sterke kundeforhold er nøkkelen til salgssuksess. * Proaktive salgsstrategier kan gi bedre markedsposisjon. * Effektiv planlegging og oppfølging er avgjørende i salgsarbeid. * Integrering av AI kan forbedre CRM-funksjonalitet og brukeropplevelse. * Opplæring og kontinuerlig utvikling av salgsteam er nødvendig. * Forståelse av markedsdynamikk er viktig for forretningsvekst. This episode is in Norwegian. Most of our episodes are in English. But we do celebrate 35 years in Business with some guests and talks in Norwegian. If you have suggestions for topics or guest, just reach out to me at hc@superoffice.com

Shownotes In this episode of the SuperOffice podcast, host Hans Christian Grønsleth welcomes Anton Weihard, founder and CEO of Goava. They discuss the evolution of Goava, its integration with Super Office, and how it enhances sales processes through data-driven insights. Anton shares success stories from customers who have improved their win rates and efficiency using Go Ava's tools. The conversation also touches on the importance of customer engagement, data compliance, and the impact of AI on sales strategies. Anton provides valuable advice for sales professionals on leveraging data to target the right customers effectively. Key takeaways * Goava was founded to help salespeople find relevant leads. * The platform enhances the human touch in sales. * Customers have reported up to a 50% increase in win rates. * Guava integrates seamlessly with SuperOffice for enriched data. * Proactive engagement is key to successful sales strategies. * Data collection is focused on publicly available information. * AI tools have accelerated the development of sales solutions. * Understanding customer needs is crucial for upselling. * Sales professionals should prioritize data-driven decision making. * Partnerships enhance the functionality and reach of sales tools. Chapters 00:00 Introduction to Goava and Anton Weihard 02:49 The vision behind Goava 05:33 Enhancing B2B sales with data 07:55 Integration with SuperOffice 10:38 Customer success stories and impact 13:24 The role of data in sales engagement 15:57 Data collection and GDPR compliance 18:42 Future of Guava and AI integration 21:21 Partnership with SuperOffice 23:49 Advice for sales professionals 26:43 Conclusion and next steps Keywords Goava, sales tools, data-driven sales, SuperOffice, customer engagement, AI in sales, CRM integration, GDPR compliance, sales success stories, sales strategies.

Keywords business growth, company culture, customer-centricity, hiring strategies, technology solutions, Nordic business, leadership, training, customer satisfaction, software solutions, customer growth, software sales, customer satisfaction, Nordic culture, business strategy, acquisitions, NPS, customer loyalty, SaaS, employee engagement Summary In this episode of the Super Office podcast, host Hans Christian Grønsleth interviews Johan Kallblad, CEO of Excitec, who shares insights on building a successful IT company, fostering a customer-centric culture, and the importance of hiring for curiosity and a growth mindset. Kallblad discusses strategies for customer growth and satisfaction, emphasizing the need for technology to serve business needs rather than the other way around. In this conversation, Johan Kallblad discusses various strategies for business growth, emphasizing the importance of customer satisfaction and loyalty. He highlights the benefits of growing with existing customers, the challenges of acquiring new clients, and the role of acquisitions in expanding the customer base. The discussion also touches on measuring customer satisfaction, cultural differences in the Nordic countries, and the significance of delivering value to customers. Kallblad concludes by stressing that the ultimate goal is to ensure that customers derive real business value from the software they use. Takeaways Building a company culture that cares about the customer is essential for growth. Hiring for curiosity and a growth mindset leads to better customer service. Technology should serve the business needs, not the other way around. Training employees on both technology and customer interaction is crucial. A single point of contact for support simplifies the customer experience. Automating business processes can lead to low-risk growth. Understanding the customer's business is key to providing effective solutions. A dynamic mindset and curiosity are vital traits in employees. The company's vision should evolve while maintaining core values. Customer satisfaction drives referrals and repeat business. Growing with customers leads to mutual benefits. Customer happiness is crucial for long-term profitability. Acquisitions can enhance customer offerings and support. Measuring customer satisfaction is essential for retention. Cultural differences impact employee engagement and loyalty. Delivering on promises is key to customer satisfaction. Quality of software is paramount for user experience. Understanding customer needs drives product development. Nordic cultures exhibit unique work ethics and expectations. Customer-centric strategies are vital for sustainable growth. Chapters 00:00 Introduction to Johan Kallblad and Excitec 05:10 Building a Company Culture for Growth 10:02 The Importance of Customer-Centricity 12:49 Hiring for Curiosity and Growth Mindset 19:49 Strategies for Customer Growth and Satisfaction 25:56 Growing with Customers: A Win-Win Strategy 28:41 Navigating Competition and Acquisitions 30:06 Measuring Customer Satisfaction: Beyond NPS 34:30 Cultural Insights: The Nordic Work Ethic 46:03 Customer-Centric Growth: The Key to Success

Keywords Casper Ruud, tennis, mental toughness, pre-season training, competitive mindset, team support, young athletes, professional sports, goal setting, sports psychology Summary In this episode of the Super Office Podcast, host Hans Christian Grønsleth interviews world number 6 tennis player Casper Ruud. They discuss Ruud's reflections on his 2024 season, his pre-season training, mental toughness, the importance of a supportive team, and advice for young athletes aspiring to reach the top in tennis. Ruud shares insights on setting high goals, the significance of every point in a match, and the balance between fun and discipline in sports.