Talking Influence - Influencer Marketing Podcast

When you think of brands that do influencer marketing exceptionally well, HelloFresh may spring to mind as the food delivery service has a great presence on social media and is positively promoted by influencers from micro to celebrity level. Nicolás Arias, Global Team Lead of Influencer Marketing at HelloFresh about how the brand utilises the influencer marketing channel so successfully, and how Nicolás' path has led him to the role he is in now.

Podcasting is something that Hello Partner is excited to evolve in 2023. We know how much you enjoyed the Talking Influence podcast, and we're excited to share this episode as an in-depth audio interview. In order to learn more about the people who make the influencer marketing industry what it is today, it's great to sit down and chat with individuals in the space to learn more about what influenced them to get to where they are now. It was great to spend some time chatting to Ashley Evans [https://www.linkedin.com/in/ashleyclouder/], Senior Director of Digital Marketing at Eva NYC to learn more about what guided her towards her role within an Influencer Marketing Award winning haircare company.

Sammy and Courtney, also known as Grayskitz, run a TikTok comedy skit account with 2.3 million followers. The content creator couple spoke to Talking Influence journalists, Neve and Sol, about early influences from family and teachers, which led to their current career in content creation, as well as their plans for the future and how they can positively influence their large, young audience to maintain a healthy awareness when on social media.

Today's guest is founder of tbh talent, Verity Park [https://www.linkedin.com/in/verity-park-a4750ab2/]. Verity has worked in the influencer marketing space since 2017, which is when she joined Gleam Futures as a talent coordinator. During her time at Gleam, Verity worked with some of the UK's most prestigious digital talent including Grace Beverley, and Olivia Neill - eventually working her way up to the role of Senior Talent Manager. This year, Verity has started a brand new venture. Using the knowledge she has gained over the past few years, and her passion for supporting up-and-coming talent, Verity has launched tbh talent and the tbh community. The tbh community is a truly unique subscription to an extremely affordable digital management agency, which Verity launched to lower the entry barriers into the content creator space. At just $15 for a monthly subscription, members can join drop-in group sessions with an influencer manager, digital written ‘ask the expert’ advice, pitch themselves to brands for paid and gifted campaigns, connect with like-minded influencers, and access a huge pool of information provided by influencer marketing experts! The tbh community has reopened for enrolment [https://tbhtalent.podia.com/] today for 24hrs only. If you're listening after the 1st of September you can sign up for tbh’s email list ready for the October intake!

Last time we spoke, we were about to host the Influencer Marketing Awards. Now, with the winners announced, we continue to celebrate their success... Taking home the gold trophies for Best Influencer Marketing Technology and the Industry Choice of SAAS or Tech, was ThisThat. Max Osborne and Dom Ivison launched ThisThat straight out of uni, and have since grown their platform to achieve award-winning status. I was lucky enough to grab Max and Dom for a chat, to speak about their journey towards making ThisThat what it is today, and the things and people that influenced them along the way!