The Casey Adams Show

Max Cutler on Selling Parcast to Spotify and Building Pave Studios for the Next Era of Podcasting

Max Cutler is one of the most influential figures in podcasting. He founded Parcast, grew it into a leading network known for storytelling and true crime, and sold it to Spotify where he went on to lead their podcast content partnerships. He played a key role in bringing in shows like Joe Rogan and Alex Cooper, helping shape Spotify’s aggressive expansion into the podcast space and influencing the entire industry in the process. Now, Max is back building something entirely new. At Pave Studios, he’s creating a next-generation media company designed for the modern era of podcasting. Pave is focused on talent-first partnerships, long-form storytelling, and giving creators real infrastructure to grow their brands across formats. It’s not just about launching shows, it’s about helping talent build lasting IP across audio, video, live, and more. In this episode, we talk about Max’s journey from startup founder to leading podcast deals at Spotify, and what he’s building now with Pave. We dive into how the medium is evolving, why creators need more support than ever, and what the future of podcasting really looks like. Learn more about Pave Studios: https://www.pavestudios.com [https://www.pavestudios.com] Follow Max on LinkedIn: https://www.linkedin.com/in/max-cutler-07b22095 [https://www.linkedin.com/in/max-cutler-07b22095] Sign up for Listener.com: https://listener.com [https://listener.com]

Reimagining Home Water Filtration for a Healthier Future with Rorra Co-Founders Brian Keller and Charlie Carlisle

Today on The Casey Adams Show, I’m joined by Brian Keller and Charlie Carlisle — co-founders of Rorra [https://rorra.com/], the company on a mission to redefine what clean water means at home. After personal experiences with tap water contamination affecting their families’ health, Brian and Charlie set out to build a modern, lab-tested water filtration system that prioritizes health, transparency, and trust. In this episode, we dive into the origin story behind Rorra [https://rorra.com/], how their children’s early health issues uncovered hidden dangers in everyday tap water, and why they believe clean water is one of the most overlooked wellness pillars in America today. We explore the science behind The Rorra Countertop System, their journey as founders, and what it takes to disrupt a stagnant industry with a solution that’s as beautiful as it is powerful. Whether you care about your health, your family, or building purpose-driven companies — this episode is one you don’t want to miss. Learn more about Rorra: https://rorra.com/

Kass & Mike Lazerow — Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success, Building Golf.com & Selling Buddy Media to Salesforce

Today on The Casey Adams Show, I’m joined by Kass and Mike Lazerow — the powerhouse couple behind Golf.com and Buddy Media, and co-authors of Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success. [https://shovelingshit.com/]From launching startups to navigating marriage and business together, Kass and Mike bring a raw, honest perspective to what it really takes to build and exit successful companies — while building a life together. In this episode, we dive into their one-of-a-kind love story that began with an email proposal, the ups and downs of building businesses as a couple, and what inspired them to write so candidly about the messy side of entrepreneurship. We cover their early days, fundraising strategies, the sale of Buddy Media to Salesforce for nearly $800 million, and the emotional journey behind it all. Whether you’re a founder, in a relationship, or both — this one will hit home. Buy the book: https://shovelingshit.com/ [https://shovelingshit.com/] Follow Kass & Mike: https://www.instagram.com/kassandmike/ [https://www.instagram.com/kassandmike/] Chapters: 00:00 Introduction to the Lazerow Story 02:59 The Journey of Love and Business 05:46 Building Trust in Relationships 08:48 The Decision to Write a Book 11:58 The Evolution of Golf.com 15:00 Navigating Challenges and Setbacks 17:53 Fundraising Insights and Strategies 20:52 The Importance of Relationships in Business 23:51 Gary Vee and the Power of Consistency 31:28 The Early Days of Entrepreneurship 33:02 Buddy Media and the Social Media Revolution 36:20 The Impact of Facebook on Society 39:04 Navigating the Challenges of Entrepreneurship 41:34 The Emotional Journey of a Billion Dollar Exit 47:39 Looking Ahead: Future Aspirations and Giving Back

Rob Greenlee – 20 Years of Podcasting Wisdom and the Future of the Industry

On today’s episode of The Casey Adams Show, I sit down with Rob Greenlee — a 20-year podcasting veteran and one of the most influential voices in the space. From leading roles at Microsoft, Libsyn, PodcastOne, and Spreaker, to helping shape the very fabric of the industry through The Podcast Academy and the Podcast Hall of Fame, Rob has been at the forefront of podcasting’s evolution. We discuss the early days of the medium, the rise of SaaS platforms in podcasting, and how video, distribution, and monetization have transformed over the past two decades. Rob also shares his insights on where the industry is headed, the importance of trust and authenticity in creator communities, and why podcasting is still one of the most open and innovative media formats in the world. Whether you're a creator, founder, or someone watching this space closely, this episode is filled with rare industry wisdom from someone who's helped shape podcasting from the inside out. Learn more about Rob Greenlee: https://robgreenlee.com/ [https://robgreenlee.com/] Chapters 00:00 Introduction to Podcasting and Rob Greenlee's Journey 04:43 The Evolution of Podcasting and Community Building 09:47 Reflections on the Growth of Podcasting 12:09 The Cultural Impact of Podcasting Today 17:42 The Convergence of Audio and Video in Podcasting 22:50 Insights from Podcast Technology Companies and M&A Trends 26:40 The Evolution of Listener Control 29:36 The Importance of Being a Great Listener 32:30 Navigating the Podcasting Landscape 36:15 The Shift Towards Video in Podcasting 40:44 The Future of Podcasting Deals and M&A 42:30 Building Networks for Content Creators

Dr. Will Bulsiewicz – Founder of 38TERA on Healing the Gut to Unlock Energy, Focus, and Longevity

Today on The Casey Adams Show, I sit down with Dr. Will Bulsiewicz — renowned gastroenterologist, bestselling author of Fiber Fueled, and founder of 38TERA, a cutting-edge gut health supplement company. Known to millions as “Dr. B,” he shares how healing the gut can transform not just your digestion, but your energy, mental clarity, immune system, and overall quality of life. In this conversation, Dr. B opens up about his personal health struggles, the science behind the gut microbiome, and how consistent dietary choices—not perfection—lead to lasting change. We dive into the creation of 38TERA, the future of microbiome-targeted supplements, and how new technology is unlocking a more personalized, data-driven approach to wellness. Whether you're looking to overcome food intolerances, optimize your performance, or simply feel your best — this episode is essential listening. Connect with Dr. Will Bulsiewicz: https://www.instagram.com/theguthealthmd/ [https://www.instagram.com/theguthealthmd/] Learn more about 38TERA: https://38tera.com/ [https://38tera.com/] Chapters: 00:00 Introduction to Gut Health and Dr. Bulsiewicz 03:02 The Importance of Gut Health 06:01 The Microbiome: Command Center of Health 08:55 The Journey to Writing Fiber Fueled 12:01 The Birth of 38TERA 14:46 Creating a Transformative Product 18:09 Lessons Learned in Product Development 20:52 Consistency and Lasting Change in Gut Health 27:29 The Key to Gut Health: Coffee 42:09 Training the Gut: Overcoming Food Intolerances 47:12 The Future of Gut Health and Technology