Kostenloser Podcast
The Humble&Brag Show
Podcast von Calum Russell & Ed Wood
Welcome to The Humble&Brag Show! A podcast dedicated to all things YouTube Marketing! We believe YouTube is THE most underused marketing channel for businesses - and we're here to fix that! Join Ed Wood and Calum Russell, two seasoned marketing creatives as we discuss everything from the creative production processes and systems - to the incredible ROIs of successful YouTube strategy for your business. Hosted on Acast. See acast.com/privacy for more information.
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Alle Folgen
8 FolgenYouTube vs Instagram - What's best for your business?!
Choosing the Right Platform: Instagram vs. YouTube for Business Growth
In this episode of the Humble&Brag podcast, Ed and Calum delve into the debate of which platform is better for growing a new business - Instagram or YouTube.
We explore the pros and cons of each platform, considering factors such as audience engagement, content longevity, and production barriers.
We also discuss the unique advantages YouTube offers, such as evergreen content and a variety of content formats, including live events and long-form videos. Furthermore, they touch on the lower barrier to entry for content creation on both platforms, thanks to advancements in smartphone technology.
The conversation draws on insights into how platforms cater to content discoverability and the potential multi-use of content across different social media platforms.
No surprises - the episode leans towards YouTube as the preferred platform for its 'search-ability', content versatility, and long-term value, while acknowledging that Instagram and other platforms like LinkedIn still play significant roles in a comprehensive digital marketing strategy.
00:00 Introduction to the Podcast
00:04 The Battle of Social Media: Instagram vs YouTube
00:21 The Importance of Choosing the Right Platform
02:09 The Versatility of YouTube
04:18 The Power of Authentic Content
04:57 The Impact of Retention Editing
07:08 The Benefits of YouTube for Businesses
08:03 The Role of Instagram in Business Marketing
10:24 The Power of Multi-Format Content on YouTube
12:58 The Balance Between YouTube and Instagram
15:44 Conclusion: The Verdict on Instagram vs YouTube
16:00 Closing Remarks and Future Topics
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Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
14. März 2024 - 16 min
5 Reasons Why Your Business Should Be On YouTube
In this episode of the Humble&Brag podcast, Calum and Ed discuss the five key reasons every business should build out their brand on YouTube.
We'll cover:
00:00 Introduction to the Podcast
00:05 The Importance of YouTube for Businesses
00:35 The Scale of YouTube
01:28 The Resilience of YouTube as a Channel
02:28 The Financial Benefits of YouTube
03:33 The Spillover Effects of YouTube
04:47 The Multiplier Effect of YouTube
07:02 YouTube as a Multi-Channel Platform
09:36 Creating a Competitive Advantage with YouTube
12:17 Conclusion and Final Thoughts
Enjoy!
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Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
22. Feb. 2024 - 13 min
The Business-Wide BENEFITS of A YouTube Channel (A Breakdown)
In this podcast, Ed and Calum dive deep into the importance of research in YouTube marketing strategy. They discuss various aspects of research including performing competitor analysis, using keyword research tools, engaging with your audience, and leveraging internal company feedback.
They also dwell on the possible valuable insights that can be gained from organic search strategies and SEO (Search Engine Optimization). Furthermore, they identify how aligning content across various channels can lead to a consistent brand message and improved distribution. Lastly, they emphasize on the cyclical nature of content creation, where analytics of created content feeds back into the research for the next.
00:00 Introduction to the Podcast
00:02 The Importance of Research in Marketing
00:34 The Role of Competitor Analysis in YouTube Research
03:19 The Power of Keyword Research
05:32 Leveraging Internal Resources for Content Ideas
05:40 The Value of Audience Feedback in Content Creation
06:11 Utilizing Sales Team Insights for Content Development
09:52 The Synergy of SEO and YouTube Keyword Research
14:37 The Impact of Consistent Content Across Channels
15:49 Conclusion and Wrap-up
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Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
26. Jan. 2024 - 17 min
Grow Your YouTube Channel With These Systems & Processes (FAST!)
In this episode of the 'Humble&Brag' podcast, Calum and Ed discuss the importance of consistency in releasing YouTube content and how to manage it effectively. They underline the significance of weekly releases and suggest it provides a wealth of data in a short time, making it easier to refine the creative process and improve the content.
The conversation also covers the three stages of team evolution for YouTube content production: starting with a single content creator; moving to a small in-house team; and finally, leveraging freelance support to prevent burn outs and boost creativity. The hosts also provide advice on batching production to create a backlog of content for consistent releases and reducing production fatigue.
00:02 Introduction and Setting Up
00:40 Discussing the Theme of the Podcast
01:27 Importance of Weekly Releases
02:08 The Role of Consistency in Content Creation
03:20 Defining a Weekly Release
04:59 Achieving Weekly Releases: The Process
06:30 The Evolution of Content Production
08:25 The Ideal Team Structure for Content Production
10:28 The Role of Freelancers in Content Production
15:00 The Importance of a YouTube Strategist
16:20 Batching Production for Efficient Content Creation
17:04 Conclusion and Wrap Up
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Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
19. Jan. 2024 - 17 min
How a YouTube channel can GROW Your Business (Key ROIs Explained)
In this episode of the Humble&Brag podcast, Calum and Ed discuss their experiences in justifying the use of YouTube as a marketing tool in the companies they worked for.
They explore their unique approaches to gaining buy-in for YouTube strategies, depending on company size, and explain how video content can not only boost a brand but generate significant revenue as well.
They also discuss the benefits of establishing a video team within a company, offering tips for start-ups and larger businesses to leverage YouTube for business growth.
00:02 Introduction and Podcast Format
00:30 How the Hosts Met and the Role of Social Media
01:20 Building YouTube Channels: A Journey
01:50 Justifying YouTube in Marketing Strategies
02:13 The Evolution of YouTube Channels
06:15 The Impact of YouTube on Business
08:33 The Role of YouTube for CareerFoundry
12:15 The Importance of Consistency in YouTube Content
15:00 Justifying YouTube as a Business Investment
20:36 Conclusion: The Potential of YouTube
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Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
12. Jan. 2024 - 17 min
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