Timeless Marketing Podcast

Zig When They Zag... Zag When They Zig

Ryan Levesque is the Founder of The ASK Method® Company, which helps companies understand their customers' needs through strategic questioning techniques. He is a seven-time Inc. 5000 CEO and founder and a two-time national best-selling author, with his book Ask named the #1 Marketing Book of the Year by Inc. Magazine. Ryan also Co-founded Bucket.io®, a leading marketing automation platform used by over 80 million people globally. His work has been featured in major outlets like the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. In this episode… Have you ever followed the so-called "perfect" business playbook — only to watch your biggest deal fall apart? What happens when your vision of success doesn't go according to plan, and the result forces you to question everything you thought you wanted? What if the solution isn't to double down, but to step away and ask entirely different questions? Ryan Levesque, author and expert in direct response marketing, shares the deeply personal story of a failed $70 million deal and how it led him to radically rethink his life and business. Ryan offers powerful, reflective questions designed to uncover blind spots, shift perspective, and inspire change. He explains how doing the opposite of your market, identifying underused marketing channels, and re-engaging with the physical world can unlock new opportunities for personal fulfillment and business growth. In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Ryan Levesque, Founder of The ASK Method® Company, about redefining success and embracing a contrarian path in life and business. Ryan explores the value of self-inquiry, the marketing opportunity in audio and analog, and the unexpected lessons learned from starting a farm. He also discusses audience intimacy, market saturation, and the future of digital platforms.

Going Berserk Over Email

Troy Broussard is the Co-founder of BerserkerMail, an email marketing platform designed to provide world-class inbox deliverability and user-friendly campaign building for marketers. A former Navy nuclear engineer, enterprise-class software developer, and API-level marketing automation specialist, he has built multiple multimillion-dollar software, SaaS, SEO, and native app businesses. Troy is also the author of the bestselling book Infusionsoft Mastery and has been a sought-after email automation consultant for over a decade. His expertise has helped clients collectively earn over $150 million in sales. Ben Settle is the Co-founder of BerserkerMail and a recognized authority in email marketing, renowned for his expertise in crafting persuasive email copy and building strong, lasting relationships with audiences. As the publisher of the Email Players newsletter, he shares valuable insights on email marketing strategies. Ben's contributions to the field have earned him recognition from industry leaders like Perry Marshall and Tom Woods. His approach focuses on engaging communication and fostering consistent connections with audiences to drive measurable results. sales. In this episode… Most email marketing platforms promise big results — automations, analytics, sleek templates — but often leave marketers frustrated and stuck. Overpriced, overcomplicated, and under delivering, they end up being more of a burden than a benefit. So why do so many platforms fail to meet the real needs of marketers?, According to Troy Broussard, a veteran tech builder, and Ben Settle, a seasoned direct response marketer, most platforms are bloated with unnecessary features that marketers don't need and rarely use. They highlight the industry's obsession with "featuritis" — adding more tools instead of focusing on what actually drives deliverability and results. The impact? Poor user experience, rising costs, and disappointing performance. By designing a platform they personally use daily, Troy and Ben built a tool that prioritizes simplicity, efficiency, and real-world marketing outcomes. It's a return to fundamentals — and it's working. In this episode of the Timeless Marketing Podcast, host Brian Kurtz is joined by Troy Broussard and Ben Settle, Co-founders of BerserkerMail, to discuss why most email platforms fall short and how they set out to fix it. They cover the dangers of feature overload, the importance of deliverability over design, and what it means to build software by marketers for marketers. Ben also shares tips for writing high-performing emails without relying on images or fluff.

Don't Fence Me In

Chris Seminatore is the Managing Partner at GetGeofencing, a company that specializes in geofence marketing solutions, providing businesses with targeted location-based advertising strategies. With a background in military intelligence and data analytics, he applies cutting-edge technology to help businesses target high-intent customers with precision. Chris is passionate about leveraging AI-driven marketing solutions to optimize ad campaigns and improve audience engagement. As a leader in the field, he educates businesses on innovative ways to reach consumers beyond traditional advertising channels. Jim Hale is the Director of Marketing and Business Development at GetGeofencing, where he assists clients in creating targeted digital campaigns that drive foot traffic and increase brand awareness. His expertise lies in crafting innovative marketing plans tailored to each business's unique needs, ensuring effective engagement with potential customers in specific geographic areas. Through his work at GetGeofencing, Jim helps companies harness the power of location-based advertising to achieve their marketing goals and grow their customer base. In this episode… Many businesses struggle to break through the noise of digital advertising. With rising costs on major platforms and consumers tuning out traditional methods, how can marketers reach their ideal audience in a more direct and effective way? Digital marketing expert and location-based advertising specialists Jim Hale and Chris Seminatore offer a powerful solution: geofencing. They explain how businesses can use geofencing to target high-intent customers based on their real-world movements. Jim and Chris also emphasize strategies like event geofencing to reach attendees at live gatherings, addressable geofencing to enhance direct mail campaigns, and search targeting to serve ads based on user behavior. By leveraging these advanced techniques, businesses can increase brand awareness, drive engagement, and track conversions with pinpoint accuracy. In this episode of the Timeless Marketing Podcast, Brian Kurtz features Chris Seminatore, Managing Partner at GetGeofencing, and Jim Hale, Director of Marketing And Business Development at GetGeofencing, to discuss how marketers can harness location-based targeting to improve ad performance. Chris shares insights on the power of event-based marketing, Jim discusses the role of AI in audience tracking, and both dive into how geofencing works outside of traditional search and social media channels.

If You Die Your Marketing Will Suffer...

Richard Rossi is the Founder of The daVinci50 Mastermind®, an alliance of leading medical professionals, scientists, and businesspeople exploring cutting-edge advancements in health, life extension, and age reversal. Through daVinci50, Richard aims to accelerate the development of innovative treatments to combat aging and revolutionize the human lifespan, focusing on areas such as stem cell research and gene therapy. He previously co-founded EnvisionEMI, which became the world's largest provider of live educational enrichment programs for high-achieving students, impacting over 50,000 students annually. After selling the company in 2011, Richard launched the daVinci Alliance, which continues to inspire high school students interested in medicine and science. In this episode… Aging is the single greatest risk factor for major diseases, yet traditional medicine focuses on treating illness rather than preventing it. As life extension research advances, individuals now have the opportunity to extend both their lifespan and health span. How can people take control of their longevity and ensure they stay ahead of medical breakthroughs? According to longevity expert Richard Rossi, proactive health management is the key to living a longer, healthier life. Richard founded The daVinci50 Mastermind®, an exclusive alliance dedicated to cutting-edge age reversal research, after realizing that science is making it possible to slow or even reverse aging. He emphasizes a structured approach that includes early disease detection, biomarker tracking, optimized exercise, and stress management. By integrating advanced diagnostics like full-body MRIs and cancer detection blood tests, individuals can catch health issues before they progress and make data-driven decisions about their well-being. In this week's episode of the Timeless Marketing Podcast, Brian Kurtz hosts Richard Rossi, Founder of The daVinci50 Mastermind®, to explore the future of life extension and health optimization. Richard shares insights on the rapid advancements in longevity science, the importance of becoming the CEO of your own health, and how a proactive mindset can help individuals live longer, more vibrant lives.

The Wizard of Connections

Tommy Schaff, CMCT, is the Managing Partner of Major League Sales, a sales strategy consulting and training firm based in St. Louis. Mentored by Dr. Robert Cialdini, Tommy is one of only six Cialdini Method Certified Trainers in North America and is at the forefront of revolutionizing sales through ethical persuasion and influence. A passionate baseball enthusiast, he has integrated his love for the sport into his business, developing programs such as the Five-Tool Sales School and the Nine Innings Sales System. Beyond his professional endeavors, Tommy is an investor and board member of the Field of Dreams movie site in Iowa and boasts a collection of over 5,000 baseball bobbleheads. In this episode… Influence and persuasion are essential skills for marketers, sales professionals, and leaders, yet many people rely on outdated techniques that focus more on closing deals than building trust. Influence, based on behavioral science, allows professionals to guide decisions using proven strategies. How can marketers apply these influence principles to drive results and improve their communication? According to persuasion expert Tommy Schaff, there are six principles of influence outlined by Dr. Robert Cialdini's original work: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Tommy emphasizes that these principles are universal across cultures, scientifically validated, and teachable. By applying them ethically — such as giving personalized, unexpected gifts or framing offers to highlight what's at stake if customers don't act — marketers can build lasting relationships and improve conversion rates. In this week's episode of The Timeless Marketing Podcast, Brian Kurtz features a presentation from Tommy Schaff, a Cialdini Method Certified Trainer and Managing Partner of Major League Sales. Tommy shares how studying Cialdini's work transformed his career, why ethical influence is essential in today's trust-driven world, and how marketers can apply these principles to enhance their messaging, offers, and client relationships.