2 Hands Made This

Today, we're gonna be talking about planning, based on some wisdom that my father told me years ago that I never listened to. It was really like the eye roll when I was a kid. It wasn't until I got older, actually when I had my own business that I started listening to that bit of advice that he gave me and it was all about planning. And my dad used to say, You've got to make your plan. And you've got to work your plan. It's all well and good to talk about make a plan and work your plan. The hardest thing about that advice from my dad was I had no idea what to plan. I was like, Okay, great. What do I do? Why do I need to do that? What plan am I planning? What are we talking about? Sure, you can say "let me make a plan." But do you know what to plan? Do you know not only what to plan but how to go about planning it in a way that's going to be the right plan forYOU? There's tons of advice out there on the internet. You've seen it. There are gurus and planners and planning books. For YOUR plan to work, however,  they all need to work together. And your plan needs to stop you from feeling lost or stuck. Or wondering where do your go from here? So...your plan. Yes, you have to make one and then you have to work it. What are those plans? We're going to talk about all the plans that work together? Because really, you're not going to just have one massive plan. For a plan to work it has to be broken down into manageable pieces. So pull your chair up to the kitchen table...and let's get started Resources: Marker Marketing (e)Mail [https://ba6marketing.com/ba6-maker-marketing-email/] - sign up for maker marketing tips and ideas to grow your product business,

When people subscribe to your list, you’re inviting them into your community, your tribe. But the mistake that people make (a lot) is leaving your reader to figure things out for themselves. * What should they do first? * Do they know why they’re there? * What should they do next? * What’s in it for them? Leaving your reader without a clue will only make them frustrated, confused...and probably a little pissed off. Many just let their email service provider do the job with the automated “welcome” and “please confirm by clicking the link.” (You know the emails.) I was really surprised to learn that most didn’t go beyond this step. People that decide to join you in your business adventure are your advocates in training! When people give you their precious email address, they are saying “I give you permission to enter my life.” That’s a big deal! So, the best way to start the conversation and really engage each person that joins your list is to start with an email WELCOME sequence. Resources: Your Welcome Sequence [https://ba6marketing.com/dont-be-a-bad-host/]- Nothing says “I’m glad you’re here” better than a big welcome.

With all your emails, content, and everything else that you're putting out there to the world. What better time to talk about headlines and subject lines. When you've read something. When something grabs your attention. What is it that makes you continue to read it? When the subject line or headline is generic or boring, if it's something that makes you think twice about, you don't read it. If it doesn't interest you. You WON'T read it. But when a subject line or a headline grabs your attention...you keep reading. That is the job of your subject line or your headline, whether it's an email subject line, whether it's a blog post headline, whether it's a newsletter headline. You're writing those headlines to grab your reader's attention and keep them reading down the page. Resources Breakthrough Advertising - Gene Schwartz [https://breakthroughadvertisingbook.com/] Rule of One blog post [https://ba6marketing.com/?s=rule+of+one] Levels of Awareness [https://ba6marketing.com/frustrated-trying-to-get-new-customers-try-this/] Justin Blackman - The Headline Project - 100 headlines in 100 days [https://prettyflycopy.com/the-headline-project/] Jay Abraham - The 100 Greatest Headlines Ever Written [https://michelfortin.com/wp-content/uploads/2020/07/100greatestheadlinesJayAbraham.pdf]

I hear this question a lot from people... "How long should my marketing messages be?" When you're writing, whether it's your copy on your website, whether it's your product descriptions, whether you are writing a sales page (both long form and short form) they come in different forms. Same with landing pages, blog posts, social media posts, how long should you write them? And my answer to that is... ...it needs to be long enough that your reader understands what you're talking about, and brings them to an action. Listen to this episode as I explain how your audience's stage of awareness and the type of reader they are (do they skim or want to take a deep dive into the details?) makes a difference in the length of copy you write in your marketing messages.

Your brand is more than your colors. It's more than your fonts. It's more than the layout of your catalog or your product pages. When we talk about brand, the one thing that we don't really think about is the experience we want our customers to have when they read your messages. We want to be able to create an experience for customers, and that experience should be part of your marketing strategy. Your brand is about the experience. When people come to your website, what do you want to give them? You want to give them something! Do you want to give them just product images? Do you want to give them just a couple of photos? Or do you want to give them an experience? On today's episode, I'll talk about how to find just the right words to given dimension to your messages so that you're creating an experience every time your customer reads your words. Resources: Caroline Myss [https://www.myss.com/] Ba6 Marketing [https://ba6marketing.com/] Maker Marketing Mail [https://ba6marketing.com/ba6-maker-marketing-email/] Christine Laureano - FB group [https://www.facebook.com/groups/324226864652224/] Christine Laureano - Instagram [https://www.instagram.com/christinegivenlaureano/]