908ent: The Podcast

025. How To Structure Your Blue-Collar Business Website Homepage | TradeTough

In this podcast, I'm going to walk you through the best way to structure the homepage on your website for your blue-collar business. Each business is different so you may need to adjust and tweak what we go over to make it your own. But these are things you can implement right away. What’s Covered: * What your homepage actually needs to do * How to structure it so people reach out * Real updates you can make today You can do this yourself, or I can help you out. Either way, you'll know what a good homepage layout looks like. Have any questions? Let’s Talk Shop: https://tradetoughmarketing.com [https://tradetoughmarketing.com/] Full Video Link: https://youtu.be/oyWyt_bctq0 [https://youtu.be/oyWyt_bctq0] 0:00 - Intro 0:53 - Hero 2:57 - About 4:54 - Services 6:55 - Reviews 7:45 - Meet The Team 9:03 - Portfolio 10:04 - Embed Instagram Feed 10:56 - Process 11:52 - FAQ 12:21 - CTA 13:09 - Footer 13:43 - Outro

024. Websites & Marketing Built for Blue-Collar Businesses | TradeTough

Your work speaks for itself on the job site. Your website and marketing should do the same thing online. In this episode, Sal breaks down exactly why he built TradeTough — and what makes working with someone who has a blue-collar background completely different. What you'll take away: * What made me start TradeTough * When you work with TradeTough, you own everything — your website, your content, and your login info. * I don't do cookie-cutter packages — I build what your business actually needs * Who TradeTough was built for — and what to expect when you work with me Let’s Get To Work: TradeToughMarketing.com [https://tradetoughmarketing.com/]

023. Hillary Kaplan & Miriam Silver Verga | Collaboration, Empowering Other People, Systems & Organization

Sal, Miriam, and Hilary of Mimi and Hill Designs shared their design approach. They emphasized the importance of knowing their clients, drawing inspiration from their diverse backgrounds, and creating a home that is unique and sacred to each family. They identified collaboration as a key factor in their success, highlighting the importance of teamwork and the value of not being an expert in everything. They discussed the importance of talent and hard work in their design industry. Miriam emphasized that while talent is essential, it must be coupled with diligence and motivation to succeed. She pointed out that her company has created a work environment that prioritizes work-life balance and respect for personal life, which in turn fosters dedication to their business. They also talked about the importance of managing client expectations and protecting their business from potential issues. At Mimi & Hill, they stressed the need to be proactive in finding solutions to problems, rather than blaming others. They also talked about the necessity of having a cushion of funds to cover unexpected expenses, such as correcting mistakes or replacing non-returnable items, to maintain their business's reputation and client relations. Connect with Hillary & Miriam: https://www.mimiandhill.com [https://www.mimiandhill.com/] https://www.instagram.com/mimiandhill/ [https://www.instagram.com/mimiandhill/] Connect with Sal: https://908enterprises.com [https://908enterprises.com/] http://linkedin.com/in/salliberato [http://linkedin.com/in/salliberato] https://tradetoughmarketing.com [https://tradetoughmarketing.com/]

022. Arsonval Faria | Dedication, Knowledge, Passion

Sal and Arsonval had a conversation. Arsonval shared his family's immigrant history, with his grandfather and other family members working in bakeries and restaurants. He grew up in this environment and has a strong appreciation for coffee and Brazilian pastries. He shared his dream of opening a coffee shop that serves both Brazilian and gluten-free options, inspired by his own family's experiences. Sal and Arsonval discussed the importance of hard work in sports and life in general, expressing the opinion that hard work often beats talent. Arsonval used the example of Cristiano Ronaldo, who, through hard work and dedication, became a world-renowned athlete. Arsonval encouraged listeners to persist in their dreams and passions, despite facing criticism or failure. He emphasized the importance of maintaining a positive mindset. He also suggested learning from failures and continuously improving. Connect with Arsonval: https://www.serrasummit.com [https://www.serrasummit.com/] https://www.instagram.com/serradocesummit [https://www.instagram.com/serradocesummit] Connect with Sal: https://908enterprises.com [https://908enterprises.com/] http://linkedin.com/in/salliberato [http://linkedin.com/in/salliberato] https://tradetoughmarketing.com [https://tradetoughmarketing.com/]

021. Dr. Jessica McCarthy | How Do You Define Success, Having Boundaries, Taking Care of Yourself

Dr. Jessica McCarthy and Sal discussed the factors leading to success. Dr. McCarthy emphasized the importance of defining success, setting boundaries, and taking care of yourself. She shared her personal experience of overcoming academic challenges and a sports injury, highlighting the role of failure in shaping her resilience and success. She encouraged viewing failure as a learning opportunity. Sal agreed with Jessica's perspective, and they discussed the role of failure in sports, emphasizing its potential to teach resilience. Dr. McCarthy and Sal also talked about the importance of discipline and continuous learning for success. They highlighted the importance of diversifying learning and maintaining balance. Jessica emphasized the importance of having the right professional connections to achieve success. She stressed the significance of asking for help and consulting with experts, especially in areas where one lacks expertise. Connect with Dr. McCarthy: https://elementspsych.com [https://elementspsych.com/] https://www.instagram.com/elements_psych [https://www.instagram.com/elements_psych] Connect with Sal: https://908enterprises.com [https://908enterprises.com/] http://linkedin.com/in/salliberato [http://linkedin.com/in/salliberato] https://tradetoughmarketing.com [https://tradetoughmarketing.com/]