Art of the Game

#13 Greg Walter - Slingshotting Fan Enthusiasm

We’re thrilled to sit down with the creative dynamo Greg Walter, the mastermind behind 2Tall Animation! Hailing from the heart of Ohio, Greg has teamed up with some of the biggest names in sports, like the Kansas City Chiefs, Seattle Seahawks, University of Virginia, Cleveland Cavaliers, and Sacramento Kings. After tuning into our previous episodes, Greg reached out, and boy, did we hit it off! We jumped into the exciting world of sports creativity and how it can transform the connection between teams and fans into something truly magical. Join us as we explore Greg’s fascinating journey from crafting content for children to diving headfirst into the vortex of sports. His passion for creativity shines through as he discusses how it elevates the game-day experience and sparks fan engagement. With a wealth of experiences from working with top sports media and teams across the U.S., Greg shares stories that will inspire and entertain! If you’re ready to spark your own creative journey or snag some invaluable tips for delivering standout content, this is the podcast for you.

#12 Why We Launched the Sport Design Australia Awards

We’re thrilled to announce the launch of the Sport Design Australia Awards—a celebration of creativity and innovation in the world of sports design. We’ll dive into the inspiration behind the awards, explore the diverse categories that recognise excellence across the industry, and share how you, as a sports creative, can gain the recognition you deserve. Whether you’re a seasoned pro or an emerging talent, this is your chance to shine and showcase your work to the world. Tune in and discover how to make your mark! Website: https://www.sportdesignaus.com.au/2024-sda-awards [https://www.sportdesignaus.com.au/2024-sda-awards]  Entry Criteria: http://cdn.prod.website-files.com/65549f17eee243e4ee38c2db/66da71913fa401eed3242def_SDA%20Awards%20Entry%20Kit.pdf [http://cdn.prod.website-files.com/65549f17eee243e4ee38c2db/66da71913fa401eed3242def_SDA%20Awards%20Entry%20Kit.pdf] Entry Form: https://docs.google.com/forms/d/e/1FAIpQLScZc_zx7DCHygyUv4rJNp--SGaxrcjpYrGhaT0P2v7CezNatw/viewform [https://docs.google.com/forms/d/e/1FAIpQLScZc_zx7DCHygyUv4rJNp--SGaxrcjpYrGhaT0P2v7CezNatw/viewform]

#11 Alex Kopilow | Content That Converts: How Sports Teams Are Monetising Social Media

In this episode of Art of the Game, we sit down with a sponsorship genius who is revolutionising the way the sports world views and manages sponsored social content. We dive into the key organisational structures needed to streamline workflows for effective sponsored content, spotlight the most innovative teams and leagues leading the charge, and explore strategies to maximise revenue and secure buy-in across the entire business. Join us for a truly insightful conversation with one of the best in the business as we uncover the secrets to mastering sponsored content in sports.

#10 Neil Horowitz | The Pursuit of Attention: The continued evolution of social & digital in sport

Neil Horowitz, a social maverick and long-time friend of Sport Design Australia, has been a pioneer in the sports digital and social space for over a decade. His passion and curiosity for this space aligns greatly with ours and we are often in conversation around how to make fans fall in love with us, how to be the best at doing this in this industry and how to ensure we are hitting as many ‘home-runs’ as possible in the world of sports content. The episode unpacks all of that and more, and whilst the pursuit for attention is forever at the core of what we are doing, there are some very clear and precise ways that you can do this effectively and Neil is the guy to take you on that journey.

#9 Matt Desmond | Creatives Support Creatives: Fostering creative connections in Sports

In this episode, we feature someone who is paving the way in the sports creative industry in the USA, Matt Desmond. Matt is a videographer who has worked with some of the biggest sports organisations and teams across the MLB, NFL, NBA, and NHL — the list goes on! We invited Matt onto the podcast because at SDA, we are committed to serving sporting organisations and building, developing, and supporting creatives. Through this mission, we discovered Matt, who has elevated the concept of a creative network to a new level. With his extensive experience as a creative in major sports leagues, we believe this conversation offers valuable insights for everyone.