AWS Partners Unplugged

AWSPU Ep 21: 20 Years of AWS: From S3 to AI - A Milestone Celebration

In this special milestone episode, we celebrate 20 years of Amazon Web Services in our very first video podcast. From the launch of S3 on Pi Day 2006 to today's AI revolution, we explore AWS's incredible journey from a single storage service to a global cloud platform serving 500 trillion objects and 200 million requests per second. We dive deep into the evolution of the AWS Partner Network, which has grown from 50 partners in 2012 to nearly 150,000 partners globally, generating significant service revenue multipliers for every unit of AWS technology sold. We share inspiring customer stories from Formula One's fan base growth to Pinterest's AI-powered discovery engine serving 600 million users, and highlight breakthrough innovations like in silico medicine's accelerated drug discovery process. Looking ahead, we discuss AWS's massive AI investments, including Project Rainier's Trainium2 chips, Amazon Bedrock's multi-model approach, and the enormous AI opportunity by 2030. We emphasize that partners who embrace AI now will define the next chapter of cloud computing, echoing Dr. Werner Vogels' Renaissance analogy from his final re:Invent keynote. This episode captures both the remarkable achievements of the past two decades and the ambitious vision for the future, making it clear that the next 20 years will make the first 20 look like just a warm-up.

AWSPU Ep 20: AWS Marketplace Transformation with Matt Yanchyshyn

In this episode, Igor sits down with Matt Yanchyshyn, Vice President of AWS Marketplace and Partner Services, to explore the explosive growth of AWS Marketplace from billions to tens of billions in transactions. With 99% of the top 1,000 AWS customers now having active marketplace subscriptions and over 3 million subscriptions globally, Matt reveals how the "App Store generation" in C-suite positions is driving this transformation. The conversation covers the fastest-growing AI and Agents Tools category (900 to 3,000+ solutions in months), the introduction of multi-product solutions that bundle software, services, and AI components, and new features like Express Private Offers for automated negotiated pricing. Matt emphasizes how successful partners embrace both product-led growth and sales-led growth simultaneously, with automation playing a crucial role in scaling co-sell opportunities. Key takeaway: Partners must embrace marketplace, agents, and automation to serve the next generation of enterprise buyers who demand immediate access to integrated solutions. AWS Marketplace Features * AI and Agents Tools marketplace: https://aws.amazon.com/marketplace/search/results?searchTerms=AI+agents [https://aws.amazon.com/marketplace/search/results?searchTerms=AI+agents] * Multi-product solutions: https://docs.aws.amazon.com/marketplace/latest/buyerguide/multi-product-solutions.html [https://docs.aws.amazon.com/marketplace/latest/buyerguide/multi-product-solutions.html] * Private offers: https://docs.aws.amazon.com/marketplace/latest/userguide/private-offers-overview.html [https://docs.aws.amazon.com/marketplace/latest/userguide/private-offers-overview.html] * Express Private Offers: https://docs.aws.amazon.com/marketplace/latest/userguide/express-private-offers-workflow.html [https://docs.aws.amazon.com/marketplace/latest/userguide/express-private-offers-workflow.html] * SaaS Quick Launch: https://docs.aws.amazon.com/marketplace/latest/buyerguide/saas-quick-launch.html [https://docs.aws.amazon.com/marketplace/latest/buyerguide/saas-quick-launch.html] * Professional Services: https://aws.amazon.com/marketplace/search/results?searchTerms=professional+services [https://aws.amazon.com/marketplace/search/results?searchTerms=professional+services] AWS Services Mentioned * Amazon Connect: https://aws.amazon.com/connect/ [https://aws.amazon.com/connect/] * Amazon Bedrock: https://aws.amazon.com/bedrock/ [https://aws.amazon.com/bedrock/] * Partner Central APIs: https://docs.aws.amazon.com/partnercentral/ [https://docs.aws.amazon.com/partnercentral/] Companies & Solutions Referenced * Salesforce: https://aws.amazon.com/marketplace/search/results?searchTerms=salesforce [https://aws.amazon.com/marketplace/search/results?searchTerms=salesforce] * MongoDB: https://aws.amazon.com/marketplace/search/results?searchTerms=mongodb [https://aws.amazon.com/marketplace/search/results?searchTerms=mongodb] * Elastic: https://aws.amazon.com/marketplace/search/results?searchTerms=elastic [https://aws.amazon.com/marketplace/search/results?searchTerms=elastic] * Zscaler: https://aws.amazon.com/marketplace/search/results?searchTerms=zscaler [https://aws.amazon.com/marketplace/search/results?searchTerms=zscaler] * CrowdStrike: https://aws.amazon.com/marketplace/search/results?searchTerms=crowdstrike [https://aws.amazon.com/marketplace/search/results?searchTerms=crowdstrike] * Databricks: https://aws.amazon.com/marketplace/search/results?searchTerms=databricks [https://aws.amazon.com/marketplace/search/results?searchTerms=databricks] * Workday: https://aws.amazon.com/marketplace/search/results?searchTerms=workday [https://aws.amazon.com/marketplace/search/results?searchTerms=workday] * ServiceNow: https://aws.amazon.com/marketplace/search/results?searchTerms=servicenow [https://aws.amazon.com/marketplace/search/results?searchTerms=servicenow]

AWSPU Ep 19: Inside Customer Solutions Management: How CSMs Drive Success at AWS

In this episode, Igor sits down with Christina, a Senior Customer Solutions Manager (CSM), and Alicia, a Senior Manager, to explore the critical role of CSMs at AWS. They discuss how CSMs help accelerate customer and partner goals through a unique blend of technical expertise and business acumen. The conversation covers the diverse career paths that lead to CSM roles, from consulting and software development to education and healthcare. Christina and Alicia explain how CSMs operate differently for each customer based on their cloud maturity level - from simple lift-and-shift migrations for nascent customers to complex co-innovation projects with digitally native organizations. They emphasize that success criteria are uniquely defined for each customer, requiring CSMs to understand not just the technical requirements but also the business outcomes and human change management aspects of cloud adoption. The episode highlights how CSMs serve as trusted advisors who bridge the gap between technology and business, working across AWS's ecosystem to deliver end-to-end customer experiences. With over 600 CSMs worldwide and growing, the role continues to evolve as technology advances, particularly in areas like generative AI and agentic solutions. For partners, CSMs provide the same customer-obsessed approach, helping navigate AWS's complex ecosystem and achieve market success through strategic integrations and early adoption programs. * Alicia Retzlaff: https://www.linkedin.com/in/aliciaretzlaff/ * Christina Bucio: https://www.linkedin.com/in/christina-bucio-aa329953/ * Igor: https://www.linkedin.com/in/igor-alekseev-b6425835/

AWSPU Ep 18: IAM Temporary Delegations Deep Dive

Igor sits down with Welly Siauw, Principal Partner Solutions Architect at AWS, to explore the game-changing IAM Temporary Delegations feature that's simplifying how AWS partners onboard and manage customer accounts. They dive deep into how this feature eliminates the friction of traditional onboarding processes, where customers previously had to navigate complex documentation and manually configure IAM roles and permissions. Now, partners can request temporary, limited permissions that customers can review and approve through a streamlined console experience, complete with AI-generated human-readable permission descriptions. The conversation covers advanced patterns like read-only discovery followed by deployment permissions, admin delegation workflows for enterprise environments, and day-two operations for ongoing feature updates. With robust security controls including CloudTrail logging, permission boundaries, and revocation capabilities, this feature represents a new standard for partner-customer trust and operational efficiency. Current adopters include major partners like CrowdStrike, Databricks, Sentinel One, and HashiCorp, with the feature available to ISV Accelerate partners with AWS Marketplace listings. Guest **Welly Siauw** - Principal Partner Solutions Architect, AWS - LinkedIn: https://www.linkedin.com/in/wellsiau/ Links: * https://docs.aws.amazon.com/IAM/latest/UserGuide/access_policies-temporary-delegation.html * https://docs.aws.amazon.com/IAM/latest/UserGuide/access_policies-temporary-delegation-partner-guide.html * https://aws.amazon.com/blogs/apn/streamline-customer-onboarding-and-accelerate-time-to-value-with-aws-iam-temporary-delegation/

AWSPU Ep 17: Post-re:Invent 2025 Deep Dive

Igor and Sri kick off 2026 by diving deep into the most significant AWS re:Invent 2025 announcements that are reshaping the cloud landscape. They explore the revolutionary Amazon Nova family expansion, including the multimodal Nova Omni and the game-changing Nova Forge program for custom frontier models. The discussion covers massive infrastructure advances like S3 Vectors supporting 2 billion vectors per index, the powerful Graviton 5 and Trainium 3 Ultra servers, and transformative developer tools like Lambda Durable Functions. They also examine how AWS Transform Custom is revolutionizing legacy modernization, cutting execution times by 80% and transforming mainframe applications from years-long projects into months-long initiatives. This episode provides partners with essential insights into leveraging these innovations for building, scaling, and transforming their cloud solutions. blog link: https://aws.amazon.com/blogs/aws/top-announcements-of-aws-reinvent-2025/ Sri: https://www.linkedin.com/in/sraghavan24/ Igor: https://www.linkedin.com/in/igor-alekseev-b6425835/