Beante: The Strategic Practitioner

The Feel Factor: How Sensory Science Drives Buyer Behavior

Your customers are already feeling something when they interact with your brand, but most just aren't intentionally designing it on purpose. This episode breaks down the behavioral science behind sensory marketing: why touch, scent, sound, and taste drive purchase decisions faster than sight alone — and how to audit your own brand across all five senses. Beante Behavioral Economics Track.

Behavioral Economics - Marketing to the Unconscious 95%

Discover the hidden forces driving 95% of consumer decisions that happen below conscious awareness. In this episode, we break down how System 1 and System 2 thinking shape buying behavior, the four cognitive biases every marketer must design for anchoring, loss aversion, social proof, and status quo, and how to turn behavioral economics into actionable marketing strategies. Learn how to create campaigns that connect emotionally, drive action, and leverage AI to optimize persuasive impact ethically and effectively.

7 Generative AI Signals for Increased Visability

AI Search engines don't rank your brand. They decide whether ot exists. This episode introduces Generative Engine Optimization (GEO), the evidence-based discipline for making your brand visible, citable, and trusted in AI-generated responses. Based on research from the Beante newsletter at beante. substack.com

EP 01: Your Brand Is Invisible to AI What GEO Is and Why It Matters Now

AI search engines cite only 2-7 sources per answer. If your brand isn't among them, you're not on page two you're absent from the conversation entirely. In this episode, we break down Generative Engine Optimization (GEO): the emerging discipline of structuring content, building authority, and managing brand presence so that AI-powered search systems accurately represent and recommend your brand. Based on peer-reviewed research from Princeton, Georgia Tech, and the latest AI traffic data, this episode covers the seven citation factors that determine AI visibility and what marketers need to do now. Research cited: - Aggarwal et al. (2024). GEO: Generative Engine Optimization. ACM SIGKDD Conference. - Chen et al. (2025). Generative Engine Optimization. arXiv. - Previsible (2025). AI Traffic Report. - Gartner (2024). Predicts 2025: Search and Discovery. Read the full framework: beante.substack.com Subscribe for a weekly evidence-based marketing strategy.