Beauty Business Breakthroughs

“This Could Replace My Job”: How Griselda Perkins Built a Multi-Room Spa After the Military

Griselda Perkins spent 20 years in the military and thought she’d retire into a quiet, stable school job. But after finding Luxe and enrolling in her first training, she had one thought: “This could replace my job.” Now she runs a growing multi-room spa, leads with military-grade standards, and is building a training facility to elevate the next generation of providers. In this episode, Griselda shares: * The Luxe courses that gave her permission and structure to start — even as a total beginner * How she scaled to consistent $4K+ months while still working full-time * Her client experience strategy that’s bringing in families, professionals, and loyal locals * Why her spa vision includes both high-end services and team development * The moment she realized this industry wasn’t just a side hustle — it was her legacy This isn’t just another esthetician story. It’s a masterclass in leadership, elevation, and choosing a new path — no matter how late you start. Play the episode. You’ll feel what’s possible.

No Beauty Background. No Funding. No Problem. How Desiree Marie Lazcon Used Luxe to Launch a Premium Spa

Desiree Marie Lazcon didn’t have a license, a business plan, or investors. What she had was a decision to stop waiting — and a Luxe course that gave her the exact roadmap. Today, she runs a six-figure body sculpting studio that stands out in one of the most saturated markets in the country. No viral content. No funding. Just clarity, consistency, and Luxe strategy. Inside this episode, Desiree shares: * Why being an outsider in the beauty industry actually gave her an edge * The Luxe trainings that helped her go from idea to income fast * How she booked out her calendar without paid ads or discounts * The one belief shift that changed how she sees herself — and her brand * Her advice to anyone afraid to launch because “the market is too crowded” This isn’t hype — it’s proof. If you’ve been overthinking, undercharging, or talking yourself out of your dream — this episode will shift your timeline. Play it now. Then go build what you’ve been delaying.

Booked by Word of Mouth: How Taylor Ann Montgomery Became the Go-To Contour Expert in Her City Without Paid Ads

Taylor Ann Montgomery didn’t have a massive following, flashy ads, or a big launch. What she did have: a Luxe education, a high-touch client experience, and the mindset of a CEO — even as a beginner. Today, her books are full. Her results are unmatched. And she’s the go-to body contouring expert in her city — all in her first year. In this real-talk episode, Taylor Ann shares how she went from hesitant to high-demand, and what really built her beauty brand from the ground up. Inside the episode: * Why Luxe gave her the confidence to finally get started * How she built trust so strong, her clients became her best marketing * Her simple but powerful client experience flow — and why it matters more than content * What she would do differently if she were starting again tomorrow * Why “slow” growth is actually what made her brand sustainable and in demand If you’re overthinking, second-guessing, or wondering how to stand out — Taylor Ann’s story is the proof that consistency, quality, and Luxe strategy work. Listen in. Then go become the name everyone recommends.

Booked Solid in Year One: How Serena Pascal Used Luxe to Build a Premium Med Spa with No Industry Experience

When Serena Pascal walked away from her job as a trainer, she had no aesthetics license, no client list, and no idea how to “start a business.” What she did have? A drive to build something of her own — and the courage to click enroll on her first Luxe course. Now? She’s the founder of a booked-out premium spa, making over $10K/month, with clients driving in from other cities just to get on her table. In this episode, Serena breaks down exactly how she did it — and why Luxe was the turning point. Listen to learn: * How she built a high-end brand from scratch — with zero beauty experience * The Luxe course that gave her the blueprint to launch fast and legally * The marketing moves that filled her calendar (without dancing on TikTok) * Why being underestimated became her advantage * Her advice to anyone stuck researching, doubting, or second-guessing the dream If you’ve been waiting for “enough time” or “the right background” — Serena’s story will challenge every excuse in the book. Play this episode. Then go build your spa.

“I Was Supposed to Be Dead.” From ICU to Award-Winning Med Spa: Jennifer Chambard's Luxe-Fueled Comeback Story

What would you do if a $10K surgery nearly ended your life — and your business hadn’t even begun yet? Jennifer Chambard didn’t start with money, a mentor, or a map. She started from a hospital bed. After a traumatic awake liposuction and back-to-back illness nearly shut down her organs, she made a decision: “I’m not going to fail. Period.” In this powerful episode, Jennifer walks us through how she went from zero direction to doubling her income every six months, building a sold-out body contouring brand — and becoming one of Luxe’s most inspiring student success stories. Inside her transformation: * The exact moment she said yes to Luxe — even when money was tight * The courses that gave her clarity, confidence, and cash flow * Why she calls Luxe’s curriculum “the foundation that made it all possible” * Her mindset shift from “scared to hit start” to full-time CEO * How she replaced bartending with booked-out services, press features, and $1K days Whether you’re unsure if this path is for you, or ready to expand but holding back — Jennifer’s story will move you, motivate you, and give you a clear “this is possible for me too” moment. Press play if you’re done waiting for the right time. This episode is your sign.