Better Your Business

Real Estate Routines and Market Shifts with Tina Goldrick

In this episode of Better Your Business, Cher Goetz sits down with Tina Goldrick, a full-time real estate agent with 18 years of experience in the industry. Tina shares how she moved from the casino industry into real estate, what it was like starting in a male-dominated office, and how the culture of collaboration has changed over time. She also opens up about routines, market shifts, client alignment, response time, and the business lessons that came from a challenging year.  In this episode you will hear:  * [01:32] Tina’s early days in real estate and what it was like entering a male-dominated industry. * [04:47] How Tina’s real estate career evolved through teams, brokerage roles, listings, and eventually going individual. * [07:12] The importance of building a real estate business that supports both professional success and family life. * [08:10] Tina’s morning routine, from coffee and supplements to dog walks, fitness, and preparing for the day. * [11:48] How routine impacts Tina’s mental health, productivity, and ability to stay grounded. * [16:11] Tina’s honest take on the current real estate market and how it has shifted since 2024. * [18:23] Why sellers need to understand pricing strategy and the risk of chasing a down market. * [21:28] The simple business habits Tina has brought back, including handwritten notes, CRM updates, and database touchpoints. * [23:32] Why consistent database follow-up still matters in a slower or more balanced market. * [25:34] How Tina determines client alignment and why she has become more intentional about who she works with. * [31:00] Tina’s biggest business flex: fast response time and staying on top of client communication. * [34:58] The hardest season in Tina’s business and the personal and professional shifts that helped her move forward. * [38:00] Tina’s experience at The Agency, meeting Mauricio Umansky, and her take on real estate reality TV. * [47:12] What newer agents are struggling with and why lead generation, work ethic, and mentorship still matter. * [55:36] Tina’s shoutouts to women in real estate and her excitement about expanding with Gale Group in KW. Connect with Tina: Instagram: @tinagoldrick_realestate Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca [http://www.athomecompany.ca/] Email Community: https://athomeco.myflodesk.com/bybpodcast [https://athomeco.myflodesk.com/bybpodcast] Contact: hello@athomecompany.ca [hello@athomecompany.ca] Thank you to our Sponsors: Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co EFV Legal @elenafavaroviana | efvlegal.ca Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f [https://saltboxmortgage.myflodesk.com/iksoczdm1f]

Building Bigger with Legal Strategy with Elena Favaro Viana

In this solo episode of Better Your Business, Cher sits down with Elena Favaro Viana, founding member and managing partner of EFV Legal. Elena shares her unconventional path from international criminal law to building a law firm dedicated to supporting small businesses and entrepreneurs, particularly women. Together, they break down the realities of legal structures in business, including personal real estate corporations (PRACs), and discuss how mindset, strategy, and proper support systems can transform a business. This conversation blends practical legal insight with empowering perspective shifts for realtors and entrepreneurs ready to grow.  In this episode you will hear:  * [01:44] Elena’s career journey from international criminal law to launching a successful legal business during the pandemic. * [04:21] Why many Canadian entrepreneurs avoid legal foundations and how this mindset limits business growth. * [06:09] Understanding business liability from day one and the risks of operating without proper legal protection. * [08:48] What a Personal Real Estate Corporation (PRAC) is and how it supports real estate professionals. * [10:15] How PRACs enable tax planning strategies and reinvestment into your real estate business. * [13:50] When realtors should consider incorporating and how to determine if a PRAC makes financial sense. * [16:08] The true cost of maintaining a PRAC and why profitability is key before incorporating. * [17:52] Strategic tax planning tips, including choosing a non-traditional corporate year-end. * [19:32] Common mistakes when setting up a PRAC and why professional legal guidance is essential. * [22:20] The importance of collaboration between your lawyer and accountant for optimal business structure. * [27:05] A candid discussion on women in business, mindset, and the tendency to undervalue success. * [32:09] Navigating entrepreneurship and motherhood while building a sustainable and fulfilling career. * [40:35] Why a PRAC can be a powerful wealth-building strategy for realtors. * [43:01] Building a strong professional team to support long-term business and financial growth. * [44:40] Vision planning and focused execution as key drivers for scaling your business successfully. Connect with Elena: Instagram: @elenafavaroviana Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca [http://www.athomecompany.ca/] Email Community: https://athomeco.myflodesk.com/bybpodcast [https://athomeco.myflodesk.com/bybpodcast] Contact: hello@athomecompany.ca [hello@athomecompany.ca] Thank you to our Sponsors: Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co EFV Legal @elenafavaroviana | efvlegal.ca Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f [https://saltboxmortgage.myflodesk.com/iksoczdm1f]

Women in Real Estate Retreat: Mindset, Success & Business Growth

In this solo episode of Better Your Business, Cher records a solo reflection following her Women in Real Estate Day Retreat. She revisits her personal notes from the original Muskoka retreat and shares the key messages that resonated most from each speaker. Cher walks through insights on defining success, storytelling in business, mindset and belief, and social media strategy.  In this episode you will hear:  * [02:10] Andrea Parker’s concept of “Where’s the fun?” and how bringing joy and positivity into serious work environments can shift energy and connection. * [04:22] The importance of defining your own version of success and why “success at the cost of yourself isn’t success.” * [06:35] The prioritization exercise that forces clarity on what matters most and helps guide more intentional decisions. * [08:34] How adding creativity and fun to everyday moments (like family time) can turn simple plans into meaningful experiences. * [10:11] Alex’s approach to storytelling, focusing on transformation rather than listing events, and identifying the journey from “before” to “after.” * [17:27] Marsha’s perspective on vulnerability creating deeper connections, and Cher’s personal story of sharing openly on social media during a career transition. * [20:01] The idea that you can’t outwork a belief you don’t truly hold and how mindset impacts the ability to sustain success. * [22:47] Recognizing when strengths like hustle, stop serving you and the importance of adjusting as life evolves. * [28:02] The reminder that how you make people feel is more memorable than what you say, especially in client relationships. * [29:02] Kristina’s insight that not all money is worth taking, and how social media can intentionally repel the wrong clients to attract the right ones. This episode is a candid recap of the retreat’s most impactful lessons, offering practical reflections on mindset, business growth, and intentional living.  Connect with Andrea: @andreaparkerspeaks Connect with Marsha: @marshavanw Connect with Alex: @streetsays Connect with Kristina: @kristina.bartold Connect with Cher: @chergoetz_ Join the Better Your Business Membership / Grab Resources Mentioned:  https://betteryourbusiness.thinkific.com/collections [https://betteryourbusiness.thinkific.com/collections] Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca [http://www.athomecompany.ca/] Email Community: https://athomeco.myflodesk.com/bybpodcast [https://athomeco.myflodesk.com/bybpodcast] Contact: hello@athomecompany.ca [hello@athomecompany.ca] Thank you to our Sponsors: Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co EFV Legal @elenafavaroviana | efvlegal.ca Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f [https://saltboxmortgage.myflodesk.com/iksoczdm1f]

Real Estate Success Beyond Sales with Varsha Pasel

In this episode of Better Your Business, Cher sits down with Varsha Pasel, a real estate advisor and host of the Life in Conversation podcast. Varsha shares her journey into real estate, shaped by personal life experiences and a desire to show up more intentionally for the people in her life. The conversation explores how her definition of success has evolved, the importance of self-trust, and how alignment in business leads to stronger client relationships.  In this episode you will hear:  * [02:17] Varsha shares her journey into real estate, highlighting how personal life experiences and navigating family health challenges influenced her decision to pursue a more purpose-driven career * [04:33] Transitioning from a legal career into real estate, and how foundational knowledge in contracts and client advocacy shaped her approach to serving clients * [06:35] The importance of recognizing when you’ve outgrown environments in business, and how personal and professional growth requires evolving * [08:12] How Varsha’s definition of success evolved from traditional real estate metrics like transactions and awards to a values-based, client-centered approach * [13:19] Identifying key gaps in the real estate industry, including education standards, representation, and the quality of client experience * [15:32] The need for new voices in real estate, and how prioritizing authentic connection over transactional thinking creates stronger client relationships * [16:45] Strategies for attracting aligned real estate clients through relationship marketing, open houses, and intentional social media presence * [22:52] How self-awareness and internal work contribute to building a sustainable real estate business that feels aligned and authentic * [23:25] Practical ways to build self-trust in business, including consistency, discipline, and following through on commitments to yourself * [32:20] Varsha reflects on her unique edge in real estate, emphasizing service, attention to detail, and a client-first mindset * [40:05] The importance of curiosity in real estate, especially when working with diverse clients  * [56:30] Letting go of a results-driven mindset and learning to embrace the process of growth in both business and personal development Connect with Varsha: Instagram: @varsha.pasel Website: https://varshapasel.com/ YouTube: https://www.youtube.com/@varshapasel Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca [http://www.athomecompany.ca/] Email Community: https://athomeco.myflodesk.com/bybpodcast [https://athomeco.myflodesk.com/bybpodcast] Contact: hello@athomecompany.ca [hello@athomecompany.ca] Thank you to our Sponsors: Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co EFV Legal @elenafavaroviana | efvlegal.ca Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f [https://saltboxmortgage.myflodesk.com/iksoczdm1f]

Community Events That Grow Your Business

In this solo episode of Better Your Business, Cher shares how small, intentional community events have played a significant role in growing her real estate business. She explains how these events are designed to be simple, affordable, and easy to execute, without the need for a large client base or extensive planning. Cher walks through real examples of events she has hosted, how they were structured, and why they work.  In this episode you will hear:  * [01:10] Cher introduces the concept of community events and common misconceptions from realtors * [02:06] Cher shares how small community events contributed to millions in sales in less than three years * [02:53] Overview of her first event: “speed dating for besties” and how it was structured * [06:00] Cher introduces the “hot girl walk (but with charcuterie)” event and explains how it was set up and executed * [07:31] “Book swap and shop” event and how it supports local businesses while building community * [09:38] Organic partnerships forming through events, including collaborations with other local business owners * [10:20] “Flow and glow” events combining yoga and educational talks, and how they can be repeated * [12:09] “B Corp and Bliss” event featuring an author panel and collaboration with multiple businesses * [17:13] Cher shares the “sip and shop (with tarot)” event idea and how it combined shopping, refreshments, and tarot card readings to create a shared experience * [18:10] Cher shares the workout class event, including partnering with a gym, hosting a group class, and adding an educational talk on perimenopause and menopause * [20:56] Shift into larger “Impact” events focused on women in business with panels and networking If this episode resonated with you, consider where you already spend time locally, whether that’s shopping, dining, or grabbing coffee. Build a relationship with that business owner, and take the step to ask about hosting your next event there. Connect with Cher: Instagram: @chergoetz_ Join the Better Your Business Membership / Grab Resources Mentioned:  https://betteryourbusiness.thinkific.com/collections Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca [http://www.athomecompany.ca/] Email Community: https://athomeco.myflodesk.com/bybpodcast [https://athomeco.myflodesk.com/bybpodcast] Contact: hello@athomecompany.ca [hello@athomecompany.ca] Thank you to our Sponsors: Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co EFV Legal @elenafavaroviana | efvlegal.ca Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f [https://saltboxmortgage.myflodesk.com/iksoczdm1f]