Beyond the B: Latest on the B Corp Movement

Patagonia Case Study (3 of 4) - Strategy

This resurfaced 2019 conversation with Patagonia’s Vincent Stanley remains one of the most replayed episodes in our archive because it offers a grounded look at how culture, strategy, and operations work inside a company that has shaped the global conversation on responsible business. In part three of our four part series, Vincent reflects on Patagonia’s evolution, its approach to marketing and activism, its expansions into film, food, and impact investing, and how the company has navigated questions of authenticity for decades. He also shares how the B Impact Assessment influenced Patagonia’s decisions and what the future looks like as the next generation leads. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-3-of-4-strategy [https://go.lifteconomy.com/blog/patagonia-case-study-3-of-4-strategy] Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values [https://lifteconomy.com/values]

Patagonia Case Study (2 of 4) - Culture

Originally recorded in 2019, Patagonia’s Vincent Stanley joins host Ryan Honeyman (for part two of a four part series) to explore how a small dirtbag climbing company became a global business in service of “saving our home planet.” They dig into Patagonia’s culture, the Bears Ears lawsuit and benefit corporation status, tools for grassroots activists, and what it really means for businesses to take public stands on policy, democracy, and public lands. Vincent also reflects on diversity, equity, and inclusion, the deep links between racism and environmental destruction, and why biodiversity loss may be the defining ecological crisis of our time. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-2-of-4-culture [https://go.lifteconomy.com/blog/patagonia-case-study-2-of-4-culture] Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values [https://lifteconomy.com/values]

Patagonia Case Study (1 of 4) - Vision

This episode begins a four-part case study on Patagonia with a conversation on vision and values with Vincent Stanley, Patagonia’s Director of Philosophy. Originally recorded in 2019, the discussion explores how Patagonia’s founding experiences in climbing and environmental activism shaped its long-term purpose and moral orientation.  View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-1-of-4-vision [https://go.lifteconomy.com/blog/patagonia-case-study-1-of-4-vision] Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values [https://lifteconomy.com/values]

Year in Review: What Worked, What Didn't, and What’s Next

In this year-in-review episode, Ryan Honeyman and Emmy Allison take an honest look at what worked, what didn't, and what they’re still wrestling with on Beyond the B and across the B Corp movement. They reflect on controversial moments, listener engagement, and how the new B Corp standards are starting to land in practice. The conversation moves beyond metrics to ask bigger questions about scale, transparency, and what real success could look like in 2026 and beyond. A candid check-in for listeners who are deep in the work and thinking critically about where the movement goes next. View the show notes: https://go.lifteconomy.com/blog/year-in-review-what-worked-what-didnt-and-whats-next [https://go.lifteconomy.com/blog/year-in-review-what-worked-what-didnt-and-whats-next] Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values [https://lifteconomy.com/values]

Mailbag: Unpacking the New 14-Step B Corp Certification Process

In this episode, Ryan and Emmy dig into the newly released 14-step B Corp certification process and make sense of what companies can expect as the standards shift. They walk through each phase in plain language, highlight what has changed, and offer practical context on where organizations tend to feel overwhelmed. Along the way, they share their own reactions and insights as they sort through the details together. If you’re trying to understand how the new process works, what to prioritize, or how to get started without feeling buried, this episode gives you a clearer view of what’s ahead and how to navigate it more confidently. View the show notes: https://go.lifteconomy.com/blog/mailbag-unpacking-the-new-14-step-b-corp-certification-process [https://go.lifteconomy.com/blog/mailbag-unpacking-the-new-14-step-b-corp-certification-process] Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values [https://lifteconomy.com/values]