Brand and Deliver

Brand And Deliver - How to Grow Your Private Equity Firm With Marketing – with Lucie Mills

How can you ensure your marketing strategy stays aligned with market conditions? It’s a question our latest guest can provide plenty of insights on… This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better. With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences. It’s a fascinating conversation that zeros in on: - The importance of aligning brand messaging with values and strategy - Why a pragmatic and transparent approach to marketing should take centre stage - The key areas you should be focusing on when rebranding your firm - How to address the challenge of measuring ROI in private equity marketing - Why marketing managers in funds need to use data and engagement metrics to demonstrate value Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance. Be sure to tune in now!

Brand And Deliver - Why Marketers Need to Stop Striving for Perfection – with Delia Skinner

Why is it so tough being a marketer at the moment? From budgets being cut, business priorities changing regularly and technology evolving faster than most can keep up with, the challenges can feel endless. In this episode of Brand & Deliver, hosts Dan Gibson and Brook Bateman chat with Delia Skinner, Marketing Manager at Moorhouse, in an honest and open conversation about the realities of being a professional services marketer in 2024. Of course it’s not all doom and gloom; challenges bring new opportunities and during this authentic conversation Delia, Dan and Brook cover: Why getting comfortable with uncertainty can be your biggest superpower The importance of acknowledging the little wins How to keep focused on the purpose of what you’re doing When and how to say ‘no’ for the greater good How the team at Moorhouse navigate challenges and continue to deliver impactful work in new and innovative ways It’s a fascinating chat and one I’m sure many marketers can relate to, so listen now!

Brand And Deliver - How Marketing Can Help You Break Into a New Vertical – with Ben Edwards

If you’re in the consulting world and are active on LinkedIn, you may well be familiar with our latest guest… In this episode, hosts Dan Gibson and Brook Bateman sit down with Ben Edwards, Head of Partnerships at CMap, to discuss the importance of marketing when breaking into, and establishing a presence in, a new vertical. During the conversation Ben discusses the tactics he employed whilst leading CMAP's successful expansion into North America, and shares the key lessons from his extensive personal and professional experience of helping firms scale strategically and at speed including: The importance of having Marketing at the table when a business strategy is set Why strategic market research is one of the biggest tools in your firm’s arsenal How to use data to create a go-to-market strategy that’s specifically tailored to the geographies you’re targeting The specific marketing tactics to employee at each stage of the process If your firm’s growth strategy relies on successful vertical expansion, this episode is a must-listen.

Brand And Deliver - What The Sixth Form Prom Taught Me About Marketing - with Kate Martin

In this episode of Brand & Deliver, your go-to podcast for ROI-focused marketing strategies in the professional services industry, join Alex Lewis and Dan Gibson as they sit down with Kate Martin, Chief Marketing Officer at Gate One. Gate One, a prominent digital and business transformation consultancy and part of the Havas Group, is renowned for creating meaningful change for some of the world's most fascinating and influential organisations. Kate's illustrious career spans various marketing roles at distinguished firms such as Deloitte, BCG, and, of course, Gate One. Over the years, she has successfully overseen marketing teams of all sizes, developing impactful strategies, executing multichannel global campaigns, and driving business growth. However, like many marketers, Kate faced challenges during the pandemic in 2020, which prompted a complete overhaul of her team's strategy when she was in a global events role. In this episode, you’ll gain insights into how Kate and her team navigated this shift, her key takeaways from the experience, and the essential components of effective event marketing for consulting firms. Alex, Dan and Kate’s fascinating discussion covers: - Scaling and leading your consultancy marketing team - Winning over internal stakeholders for marketing success - Aligning strategies to business objectives and adapting to evolving business needs - Fostering creativity amongst your team - Developing a holistic event strategy If you’re keen to explore what successful event marketing for consulting firms looks like, this is a must-listen. Tune in now.

Brand And Deliver - A Masterclass in Consultancy Marketing Excellence - with Kelly Russ

In this next episode of Brand & Deliver - your go-to podcast for ROI-focused marketing strategies in the professional industry, join Alex Lewis and Dan Gibson as they sit down with Kelly Russ, the brilliant Head of Marketing at Clarasys. Clarasys, known as ‘The Experience Consultancy’, is a renowned international business consulting firm that has made waves with its innovative approach. With a remarkable 13 categories under its belt in The Financial Times UK’s Leading Management Consultants report, Clarasys is a force to be reckoned with. In this episode, Kelly shares her wealth of knowledge on crafting and executing marketing strategies that drive growth, boost revenue, enhance brand appeal, and truly resonate with audiences. Her journey navigating the dynamic marketing landscape and her innate belief in the power of teamwork is nothing short of inspirational. Alex, Dan and Kelly’s fascinating discussion covers: - Aligning your consultancy’s brand with reality and the importance of ‘why’ in rebranding - Demonstrating ROI from your marketing efforts and showcasing consistent progress and value - The importance of transparency in communication and understanding diverse stakeholder perspectives - Integrating sales and marketing to convert leads into loyal clients - Fostering collaboration, effective communication and honing team dynamics - Balancing innovation with measurable outcomes for sustainable success If you’re contemplating a rebrand for your consultancy or seeking to optimise your marketing strategies for maximum ROI, this episode is full of insights that you can’t afford to miss. Tune in now for a masterclass in marketing excellence! Tune in now.