Dental Flow Podcast

Month to Month vs Annual Dental Marketing Contracts Which is Better for Dentists

There are several key decisions dental professionals face when choosing a marketing agency: deciding between long-term contracts versus month-to-month agreements, understanding the onboarding process, setting realistic expectations for SEO results, and evaluating the agency’s focus on measurable patient growth.  In this episode, Benjamin Suggs, host of the Dental Flow Podcast and owner of Flow New Patient Marketing, breaks down the pros and cons of long-term contract dental marketing agencies versus month-to-month agencies. He shares real-world examples of dentists stuck in contracts, discusses why some agencies require annual agreements, and explains why his agency chooses a month-to-month model to ensure accountability and faster results.  Benjamin also emphasizes the importance of transparency, measurable outcomes, and aligning agency incentives with the dental practice’s success. He provides practical insights for dentists on how to avoid being locked into contracts that may not serve their best interests.  Leave a positive rating and review of this podcast with just one click.  WHAT TO LISTEN FOR  0:34 Introduction to Month-to-Month vs. Long-Term Contracts  2:10 Case Study: Dentist Stuck in a Long-Term Contract  3:45 Advantages of Long-Term Contract Agencies  6:20 Why Month-to-Month Agencies Can Deliver Faster Results  8:51 Flow New Patient Marketing’s Month-to-Month Approach  10:15 Why Contracts Aren’t Always Necessary for Client Retention  RESOURCES/LINKS MENTIONED  Flow New Patient Marketing – Dental Marketing Services  CONNECT WITH US Join the Dental Flow Podcast community to stay updated on innovative practice growth strategies, actionable insights, and expert advice for elevating your dental practice: newpatientsflow.com [https://newpatientsflow.com/the-dental-flow-podcast/]    YOUR DENTAL MARKETING GROWTH PARTNER: HUMAN EXPERTISE MEETS AI PRECISION. We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time. * No long-term contracts. * Our clients average a 5X return on investment. * Personalized, non-corporate approach. * 5-star reviewed. * Incredibly easy to work with - your time commitment is minimal. Find us: Website: https://newpatientsflow.com [https://newpatientsflow.com] Google: https://g.co/kgs/zqWTc5a [https://g.co/kgs/zqWTc5a] Facebook: https://www.facebook.com/newpatientsflow [https://www.facebook.com/newpatientsflow] Instagram: https://www.instagram.com/newpatientsflow/ [https://www.instagram.com/newpatientsflow/] Linkedin: https://www.linkedin.com/company/newpatientsflow [https://www.linkedin.com/company/newpatientsflow]

Six Ways to Grow Your Dental Practice in 2026 (Without Spending More on Marketing)

Summary In this episode of the Dental Flow Podcast, host Benjamin Suggs shares six effective strategies for dental practices to grow without increasing marketing expenses. He emphasizes the importance of optimizing Google Business Profiles, expanding financing options for patients, answering common patient questions online, implementing online scheduling, consistently gathering Google reviews, and utilizing photos to enhance online presence. Each strategy is designed to improve patient engagement and increase practice revenue in 2026. Takeaways * You can grow your dental practice without spending more money. * Google Business Profiles need regular activity to rank higher. * Offering multiple financing options can increase treatment acceptance. * Answering common patient questions boosts your online authority. * Online scheduling allows patients to book appointments in real-time. * Consistent Google reviews improve local search rankings. * Photos of your team enhance your practice's online presence. * Engaging with patients through social media is crucial. * Don't let perfectionism hinder your marketing efforts. * Implement these strategies consistently for best results. Sound bites * "Google loves it when people use their stuff." * "Get consistent Google reviews every week." * "Take more photos of your practice and team." Chapters 00:00 Introduction to Growing Your Dental Practice 02:55 Maximizing Your Google Business Profile 05:41 Expanding Financing Options for Patients 08:32 Answering Patient Questions Online 11:14 Implementing Online Scheduling 14:12 The Importance of Google Reviews 17:07 Utilizing Photos to Enhance Online Presence dental marketing, Google business profile, financing options, online scheduling, patient engagement, Google reviews, dental practice growth, SEO strategies, patient questions, dental photography YOUR DENTAL MARKETING GROWTH PARTNER: HUMAN EXPERTISE MEETS AI PRECISION. We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time. * No long-term contracts. * Our clients average a 5X return on investment. * Personalized, non-corporate approach. * 5-star reviewed. * Incredibly easy to work with - your time commitment is minimal. Find us: Website: https://newpatientsflow.com [https://newpatientsflow.com] Google: https://g.co/kgs/zqWTc5a [https://g.co/kgs/zqWTc5a] Facebook: https://www.facebook.com/newpatientsflow [https://www.facebook.com/newpatientsflow] Instagram: https://www.instagram.com/newpatientsflow/ [https://www.instagram.com/newpatientsflow/] Linkedin: https://www.linkedin.com/company/newpatientsflow [https://www.linkedin.com/company/newpatientsflow]

Why We Stopped Recommending Mailers for Most of Our Dentist Clients

In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisition. Takeaways * We stopped recommending mailers for our dentist clients. * Mailer fatigue is a real issue. * You need nine touches before they call. * People are looking for the next deal. * Mailers are low intent marketing. * Digital marketing yields higher ROI. * Track your ROI accurately. * Don't stop mailers immediately, track first. * High intent patients are more valuable. * We see a declining ROI with mailers. Chapters 00:00 The Shift from Mailers to Digital Marketing 03:03 Understanding Mailer Fatigue 06:46 The Declining Effectiveness of Mailers 10:53 High Intent vs. Low Intent Patients 13:18 Evaluating ROI on Marketing Strategies YOUR DENTAL MARKETING GROWTH PARTNER: HUMAN EXPERTISE MEETS AI PRECISION. We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time. * No long-term contracts. * Our clients average a 5X return on investment. * Personalized, non-corporate approach. * 5-star reviewed. * Incredibly easy to work with - your time commitment is minimal. Find us: Website: https://newpatientsflow.com [https://newpatientsflow.com] Google: https://g.co/kgs/zqWTc5a [https://g.co/kgs/zqWTc5a] Facebook: https://www.facebook.com/newpatientsflow [https://www.facebook.com/newpatientsflow] Instagram: https://www.instagram.com/newpatientsflow/ [https://www.instagram.com/newpatientsflow/] Linkedin: https://www.linkedin.com/company/newpatientsflow [https://www.linkedin.com/company/newpatientsflow]

Should Your Practice Be Targeting the Keyword 'Affordable Dentist?

In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the keyword 'affordable dentist' and its implications for dental practices. He explores the varying definitions of affordability among patients, the reasons behind their search for affordable dental care, and who should consider targeting this keyword in their marketing strategies. Suggs emphasizes the importance of understanding patient intentions and offers actionable steps for practices to effectively utilize this keyword to attract more patients. Takeaways: * The keyword 'affordable dentist' is searched over 100,000 times a month. * Affordability means different things to different people. * Patients may look for dentists who accept their insurance when searching for affordability. * Financing options can make dental care more accessible to patients. * Not all dental practices should target the keyword 'affordable'. * Fee-for-service practices may not benefit from targeting affordability. * Tracking keyword performance is essential for effective marketing. * Understanding patient intent can improve conversion rates. * There is a significant opportunity in targeting less competitive keywords. * Dental practices should evaluate their capacity before targeting affordability.  Chapters 00:00 The Affordable Dentist Debate 02:39 Understanding Patient Intentions 05:31 Who Should Target 'Affordable Dentist'? 07:48 Strategies for Targeting Keywords 10:31 Next Steps for Dental Practices YOUR DENTAL MARKETING GROWTH PARTNER: HUMAN EXPERTISE MEETS AI PRECISION. We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time. * No long-term contracts. * Our clients average a 5X return on investment. * Personalized, non-corporate approach. * 5-star reviewed. * Incredibly easy to work with - your time commitment is minimal. Find us: Website: https://newpatientsflow.com [https://newpatientsflow.com] Google: https://g.co/kgs/zqWTc5a [https://g.co/kgs/zqWTc5a] Facebook: https://www.facebook.com/newpatientsflow [https://www.facebook.com/newpatientsflow] Instagram: https://www.instagram.com/newpatientsflow/ [https://www.instagram.com/newpatientsflow/] Linkedin: https://www.linkedin.com/company/newpatientsflow [https://www.linkedin.com/company/newpatientsflow]

Why Former Clients Return to Dental Marketing Agencies

Summary In this episode of the Dental Flow podcast, Benjamin Suggs discusses the phenomenon of former dental practice clients returning to his agency after leaving for various reasons. He explores the reasons behind their departure, including changes in management and unmet expectations, as well as the factors that led them to return, such as better results and more supportive agency relationships. The conversation highlights the importance of understanding client needs, the role of office managers, and the significance of continuity in agency-client relationships. Takeaways * 10 dental practice clients returned after leaving our agency. * Reasons for leaving included selling to a DSO and dissatisfaction. * New office managers often disrupt existing agency relationships. * Over-promising by sales teams can lead to client disappointment. * Continuity in client relationships is crucial for success. * Clients value agencies that require minimal time commitment. * Results-driven marketing is essential for client retention. * Understanding client expectations can prevent agency turnover. * Building strong relationships with clients fosters loyalty. * Transparency in agency performance is key to client trust. Chapters 00:00 The Return of Former Clients 02:19 Reasons for Leaving and Coming Back 05:06 The Role of Office Managers in Agency Relationships 08:11 Over-Promising and Under-Delivering 10:21 Time Commitment and Client Expectations 13:02 Continuity in Client Relationships 14:40 Lessons from Client Returns YOUR DENTAL MARKETING GROWTH PARTNER: HUMAN EXPERTISE MEETS AI PRECISION. We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time. * No long-term contracts. * Our clients average a 5X return on investment. * Personalized, non-corporate approach. * 5-star reviewed. * Incredibly easy to work with - your time commitment is minimal. Find us: Website: https://newpatientsflow.com [https://newpatientsflow.com] Google: https://g.co/kgs/zqWTc5a [https://g.co/kgs/zqWTc5a] Facebook: https://www.facebook.com/newpatientsflow [https://www.facebook.com/newpatientsflow] Instagram: https://www.instagram.com/newpatientsflow/ [https://www.instagram.com/newpatientsflow/] Linkedin: https://www.linkedin.com/company/newpatientsflow [https://www.linkedin.com/company/newpatientsflow]