Don't quote us on this: brand, marketing and the BS in between

A full rundown: WTF makes a good event?

What makes a good event… actually good? Is it the speakers? The venue? The people in the room? The free coffee? (Spoiler: that one matters more than you'd think.) In Episode 10, Ro and Nic compare notes after an absolutely ridiculous few weeks of networking. Between them, they've attended eight events in less than a month, ranging from intimate lunch gatherings and industry conferences to awards ceremonies, exhibitions and sold-out women's business events. So they decided to do what any self-respecting marketers would do: analyse the lot. They chat about the events that genuinely blew them away, the little details that made a huge impact, and the common mistakes that can turn a promising event into a disappointing one. Along the way, they discuss everything from curated guest lists and facilitated networking to terrible coffee, bad speaker prep and why the room itself matters far more than most organisers realise. There are also some brilliant recommendations if you're looking to get more from networking, whether you're attending events, speaking at them, or thinking about running your own. If you've ever left an event buzzing with ideas, meaningful connections and a notebook full of inspiration... or left wondering why you bothered putting trousers on in the first place... this episode is for you. Plus, they reveal the first-ever guest coming onto Don't Quote Us On This, and trust us, it's a good one. Follow Ro on LinkedIn [https://www.linkedin.com/in/rowenawildingmarketing/] or Instagram [https://www.instagram.com/wildingmarketing/] Follow Nic on LinkedIn [https://www.linkedin.com/in/nicmooneycreative/] or Instagram [https://www.instagram.com/hello.nicmooney/]

The stuff holding us back: WTF has confidence got to do with it?

Confidence gets thrown around online like it’s a personality trait. Something you either naturally have… or you don’t. In this episode, Ro and Nic unpack why that’s complete nonsense. They get into the real reasons people hold themselves back in business. * Perfectionism masquerading as professionalism. * The comparison spirals that make you question your entire career after one LinkedIn scroll. * The old comments from teachers, bosses, and random blokes in offices that still somehow shape the way we show up online years later. This is the episode that'll tell you why “just be more confident” is genuinely useless advice. They also veer into marketing territory (obviously), talking about analytics without the corporate jargon, the difference between useful data and vanity metrics, and why so many online group programmes are starting to lose their appeal. It’s thoughtful, funny, slightly existential in places… and probably a conversation a lot more business owners need to hear. And finally... the big reveal is here. What have Nic and Ro been planning? Find out at the end of the episode! Follow Nic on LinkedIn [https://www.linkedin.com/in/nicmooneycreative/] or Instagram [https://www.instagram.com/hello.nicmooney/] Follow Ro on LinkedIn [https://www.linkedin.com/in/rowenawildingmarketing/] or Instagram [https://www.instagram.com/wildingmarketing/]

So much noise: WTF does good social media look like?

What actually makes good social media… good? And why does so much of what we’re told to do feel like shouting into the void? In Episode 8, Ro takes the mic (with strong opinions, obviously) to tear apart one of the most overused phrases in marketing: “just show up.” Because if that advice worked, we’d all be fully booked by now. Spoiler: good social media isn’t about visibility. It’s about strategy. They get into why most content doesn’t convert (even when it looks great), how social media is being completely misunderstood as a sales tool, and why your posts shouldn’t exist in isolation. Instead, it should all sit inside something much bigger… a journey that actually moves people from “who are you?” to “I need this.” There’s also a brutally honest conversation about burnout, the pressure to constantly create, and why doing less (but doing it properly) will get you further. Plus, they dig into authenticity, oversharing, and the fine line between building connection and chasing attention. If social media has started to feel heavy, noisy, or just a bit pointless… this episode will rewire how you think about it. Follow Ro on LinkedIn [https://www.linkedin.com/in/rowenawildingmarketing/] or Instagram [https://www.instagram.com/wildingmarketing/] Follow Nic on LinkedIn [https://www.linkedin.com/in/nicmooneycreative/] or Instagram [https://www.instagram.com/hello.nicmooney/]

So f**king boring: WTF makes great brand personality?

What actually makes a brand personality stand out… and why do so many businesses end up sounding like slightly different versions of the same person? In Episode 7, Ro hands the mic to Nic (finally) to unpack one of the most misunderstood parts of branding: personality. Not the boring, bullshit, “pick three adjectives” kind… the real, rooted-in-who-you-are kind. Spoiler: a great brand personality isn’t something you invent. It’s something you uncover. They dig into why copying trends creates forgettable brands, how your values and opinions are the real differentiators, and why the “you” in your USP is doing far more heavy lifting than you think. There’s also a very real conversation about self-worth, visibility, and why building a business that actually reflects you requires a level of internal validation most people aren’t prepared for.

Pick your damn lane: WTF is positioning?

Okay, we've talked about positioning a few times over the past few episodes and we get it. Sometime we chat shit and forget that not everyone lives and breathes brand and marketing the way we do. So here we go - we're going to unpack one of the most misunderstood concepts in branding and marketing: positioning. Because it’s one of those terms that gets thrown around a lot - but very few people actually explain what it means in practice. Spoiler alert: positioning isn’t just choosing a niche. It’s about where you sit in the market, how people perceive you, and why the right people choose you instead of someone else. And in this week’s Don’t Quote Us On This, we’re talking about brand collaborations - the brilliant ones, the baffling ones, and the ones that should never have happened. You can follow Ro on Instagram [https://www.instagram.com/wildingmarketing/] and LinkedIn [https://www.linkedin.com/in/rowenawildingmarketing/] And Nic on Instagram [https://www.instagram.com/hello.nicmooney/] and LinkedIn [https://www.linkedin.com/in/nicmooneycreative/] And remember… don’t quote us on this.