Fair Franchising Podcast

Patrick Mullinix is back with Frances Kiradjian, founder and CEO of Boutique Lifestyle Leaders Association (BLLA), for the third and final episode in the series. BLLA is seeing membership grow as owners reckon with the challenges of doing business in the COVID-19 era.

Patrick Mullinix and his guest, Frances Kiradjian of the Boutique Lifestyle Leaders Association (BLLA), highlight the differences between the boutique lifestyle segment and its soft-branded counterpart.

Travelers seem to prefer boutique hotels as the coronavirus pandemic enters its second year. Government restrictions are easing and the COVID-19 vaccine is becoming more widely distributed, which is good news for the lodging industry. This episode features Frances Kiradjian, founder and CEO of the Boutique Lifestyle Lodging Association, and Patrick Mullinix talking about why many people favor the boutique stay at this point.

Patrick Mullinix gives insight into the unparalleled solutions Advantage Hotels is launching to affect positive change and help hotel owners recover from the Covid-19 pandemic economic crisis. He also touches on GreenTree Hospitality Group’s franchise expansion in the USA and how it’s changing the upper mid-tier hotel sector with their own financial aid package.

Podcast Personality Glenn Haussman and Advantage Hotels’ Patrick Mullinix on What It Takes for Hoteliers to Survive Pandemic Recession