The Fitz & Franson Show

Why Smart Contractors WANT the Market to Slow Down (AUDIO ONLY)

Most contractors are nervous right now. Lead flow feels different. Homeowners are hesitating. Competition feels tighter. But here's the truth... Slower markets don't create problems. They expose them. In this episode, Fitz and Franson break down: ✅ Why smart operators actually benefit from slower markets ✅ The hidden dangers of panic discounting ✅ Why cutting marketing is usually the worst move you can make ✅ How trust becomes your biggest competitive advantage ✅ The real reason many companies think they have a lead problem ✅ Why abundance hides bad habits in sales and leadership If you're running a home improvement company and wondering how to navigate today's market, this episode is for you. ---------------------------------------- IF YOU WANT SALES COACHING OR TRAINING FOR YOUR TEAM, BOOK A CALL WITH FITZ: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] RUNNING MULTIPLE LOCATIONS OR A SALES TEAM OF 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → https://powrful.com/audit [https://powrful.com/audit] ---------------------------------------- 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0a9gxjs0 [https://a.co/d/0a9gxjs0] ---------------------------------------- #ContractorMarketing #HomeImprovementBusiness #SalesLeadership #ContractorSales #BusinessGrowth

How Contractors Scale Smarter: Jonathan Weinberg

Most contractors don’t have a lead problem. They have a follow-up problem, a data problem, and a systems problem. In this episode of The Fitz & Franson Show, Matt Fitzgerald and Jay Franson sit down with Jonathan Weinberg, Founder and CEO of Builder Prime, to talk about what home improvement companies actually need if they want to scale without chaos. Jonathan shares how he built Builder Prime after getting inside the real day-to-day problems of contractors — missed leads, messy follow-up, disconnected systems, bad data, and teams trying to run growing companies off whiteboards, spreadsheets, and Google Calendar. This conversation covers speed to lead, CRM adoption, AI, automation, knowing your numbers, and why the best contractors are not just selling more — they’re building better operating systems. If you run a home improvement business and you’re serious about growth, this one is for you. Learn more about Builder Prime: https://builderprime.com [https://builderprime.com] Connect with Jonathan Weinberg on LinkedIn: https://www.linkedin.com/in/jonathanweinberg/ [https://www.linkedin.com/in/jonathanweinberg/] Watch Jonathan’s podcast, Build to Win: https://www.youtube.com/@BuilderPrime [https://www.youtube.com/@BuilderPrime] 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0a9gxjs0 [https://a.co/d/0a9gxjs0] Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → powrful.com [http://powrful.com/audit]

You're Losing 41% of Your Revenue After Hours

Most home improvement companies don't have a lead problem. They have a response problem. In this episode, Fitz and Franson break down the growing speed-to-lead crisis happening across the home improvement industry and explain why companies spending $10,000–$50,000+ per month on marketing are still struggling to convert leads. The reality? 41% of booked jobs happen after hours. 97% of homeowners go with the first company that responds. And some companies are taking 14+ hours to call leads back. If your sales team is complaining about lead quality, this episode might explain what's really happening. Topics covered: • Why speed-to-lead is crushing profitability • The hidden cost of slow follow-up • Why homeowners buy from your competitors first • How multi-location operators lose revenue without realizing it • The systems every growing company needs in place • The 4-step framework to fix your response process this week If you're spending money on marketing and not measuring response times, this episode is required listening. 👇 RESOURCES & NEXT STEPS 👇 If you want sales coaching or training for your team, book a call with Fitz: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → powrful.com [http://powrful.com/audit] 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0a9gxjs0 [https://a.co/d/0a9gxjs0] #HomeImprovement #MarketingStrategy #BusinessGrowth #Leadership #SalesManagement

Why Agencies Fail Multi-Location Contractors

Most marketing agencies know how to run ads. Very few understand how multi-location home improvement companies actually scale. In this episode, Fitz and Franson break down why so many operators hit a growth ceiling even while lead volume increases. They unpack: • Why lead volume can hide operational dysfunction • The real danger of fragmented vendors and disconnected reporting • Why profitability often drops before owners realize there’s a problem • The importance of speed-to-lead and follow-up consistency • How marketing, sales, operations, recruiting, and fulfillment all connect at scale • What operators should actually be measuring by location If you run multiple locations, manage several sales reps, or feel like your marketing “looks good on paper” but growth still feels chaotic… this episode is for you. ━━━━━━━━━━━━━━━ 📈 WANT HELP SCALING? Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we can grow your business → powrful.com [http://powrful.com] If you want sales coaching or training for your team, book a call with Fitz here: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] ━━━━━━━━━━━━━━━ 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0a9gxjs0 [https://a.co/d/0a9gxjs0] Our Website: https://fitzandfransonshow.com/ [https://fitzandfransonshow.com/] ━━━━━━━━━━━━━━━ KICK TODAY’S BUTT BY… 🔗 FOLLOWING US ON LINKEDIN → HTTPS://LINKEDIN.COM/COMPANY/FITZ-FRANSON-SHOW/ [HTTPS://LINKEDIN.COM/COMPANY/FITZ-FRANSON-SHOW/] 🔔 HITTING THE BELL ON YOUTUBE → HTTPS://YOUTUBE.COM/@fitzandfransonshow?SI=JZUVMUVN5J9QCGUX [HTTPS://YOUTUBE.COM/@fitzandfransonshow?SI=JZUVMUVN5J9QCGUX] 👍 LIKING US ON FACEBOOK → HTTPS://WWW.FACEBOOK.COM/FITZANDFRANSONSHOW [HTTPS://WWW.FACEBOOK.COM/FITZANDFRANSONSHOW] 🎥 CHECKING OUT OUR TIKTOK → HTTPS://WWW.TIKTOK.COM/@FITZANDFRANSONSHOW [HTTPS://WWW.TIKTOK.COM/@FITZANDFRANSONSHOW] 🎧 SUBSCRIBE & REVIEW! #leadership #marketingstrategy #businessgrowth #homeimprovementbusiness #contractormarketing

3 Signs You’re the Problem

The hardest conversation in business isn’t with your team... It’s with the person in the mirror. In this episode of The Fitz & Franson Show, Fitz and Franson break down why so many business owners become the biggest bottleneck in their own company. If your team can’t make decisions without you… If your phone rings all day with “got a minute?” questions… If your business falls apart the second you leave the building… Here’s the truth: your company may have outgrown your current capacity as a leader. This conversation gets into the founder’s trap, the danger of micromanagement, why mistakes are often tuition, and why leaders need to let their people “hurry up and fail” before the stakes get higher. We also talk about the book Extreme Ownership by Jocko Willink and Leif Babin, and why taking ownership of the chaos is the first step toward building a company that can actually scale. Link to that Book: https://us.macmillan.com/books/9781250183866/extremeownership/ [https://us.macmillan.com/books/9781250183866/extremeownership/] Want to go deeper? Watch our free 6-week course on YouTube here: https://www.youtube.com/playlist?list=PLDcaPf85TvcLlaDOGDp8BnEgbZSiST8Bn [https://youtube.com/playlist?list=PLXr90dj3x2YN8f45f6ZJzfwMJaFrOzXL7&si=Y0FytnsRuQaUHju9] In this episode: 3 signs you’re the obstacle in your own growth: 1. You’ve built a “got a minute?” culture. 2. You’re still wearing the Chief Firefighter badge. 3. Your team’s performance drops when you leave the building. 3 things to do this week: 1. Start asking: “What do you think we should do?” 2. Fire yourself from one major role. 3. Measure leadership by how many decisions your team makes without you. Next week, we’re getting into one of the touchiest leadership topics yet: why I fired my best sales rep. We’ll break down the toxic A-player, the culture killer, and why holding onto your top producer might be bankrupting your team. READY TO SCALE YOUR BUSINESS? Book your call now → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → https://powrful.com/ [https://powrful.com/] 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0foP6uW5 [https://a.co/d/0foP6uW5] #businessgrowth #leadership #entrepreneurship #businessowner #growthmindset