Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

How to reach new people on Instagram in 2025 [Trial Reels Update October 25]

In this episode, we’re diving into how to use Instagram’s trial reels to reach new audiences and grow your brand in 2025. We break down the strategy behind creating short, engaging 4–7-second videos with strong hooks to attract non-followers who vibe with your niche. You’ll learn practical tips to boost engagement, refine your messaging, and train Instagram’s algorithm to connect you with the right people—without dodgy clickbait. Plus, we touch on my new scroll-stopping video course to help you craft compelling content. Tune in to discover how to make trial reels your secret weapon for organic growth and client attraction! Chapters: (00:00) – What are trial reels and why should you care in 2025 (01:00) – How Trial Reels Work (03:00) – The truth about the algorithm (05:00) – Creating Strong Hooks (08:00) – Casting a Wider Net (14:00) - B-roll is your best friend >> NEXT STEPS  DM me the word BETA on Instagram [https://www.instagram.com/yournourishedbusiness/] Fully Booked Feast - yournourishedbusiness.com/feast [http://yournourishedbusiness.com/feast] The Business Bite - yournourishedbusiness.com/bite [http://yournourishedbusiness.com/bite] Book a discovery call with Alex - https://tidycal.com/okell/30 [https://tidycal.com/okell/30] 📱 Connect with me on Threads [https://www.threads.net/@yournourishedbusiness], Instagram [https://www.instagram.com/yournourishedbusiness] or TikTok [https://www.tiktok.com/@yournourishedbusiness] 🤝 Learn more about working with me [https://alexokell.com/everything] 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!

Best lead magnets in 2025, should you try TikTok and how to get people on your email list [Ask Alex Anything]

In this episode of Fully Booked and Beyond, I’m answering your questions about building a thriving nutrition business. We talk Instagram, lead magnets, email lists, and what it really means to be “fully booked” without burning out. If you’ve been wondering whether Instagram is still the go-to platform for clients, how to create a lead magnet that actually converts, or how many clients you really need to hit your goals, this episode is for you. I break down the strategies my fully booked clients use to attract ideal clients, convert them with strategic content and email sequences, and maintain a business that gives them both freedom and profit. Chapters: (00:00) – Welcome to Ask Alex Anything (01:00) – Is Instagram still worth it? (04:00) – Lead magnets that actually convert (06:00) – Turning followers into paying clients (09:00) – Finding your “fully booked” sweet spot >> NEXT STEPS Ask Alex Anything - https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y [https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y] Fully Booked Feast - yournourishedbusiness.com/feast [http://yournourishedbusiness.com/feast] The Business Bite - yournourishedbusiness.com/bite [http://yournourishedbusiness.com/bite] Book a discovery call with Alex - https://tidycal.com/okell/30 [https://tidycal.com/okell/30] 🎉 When you join Fully Booked Feast [https://yournourishedbusiness.com/minimind/] in September, you’ll get a bespoke Q4 Feast Report - a personalized audit & action plan that shows you exactly how to sign new clients, re-sign current ones, and bring in at least £5K before 2026. This is your done-for-you strategy doc across niche, offer, messaging, content, sales, and re-sign campaigns. You’ll know what to fix, what to double down on, and what to launch to finish 2025 strong… and set you up for a Fully Booked 2026. DM me the word BOOKED on Instagram to see if you'd be a good fit! [https://instagram.com/yournourishedbusiness] 🍨 JOIN THE FREE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat [https://alexokell.com/event/] 📱 Connect with me on Threads [https://www.threads.net/@yournourishedbusiness], Instagram [https://www.instagram.com/yournourishedbusiness] or TikTok [https://www.tiktok.com/@yournourishedbusiness] 🤝 Learn more about working with me [https://alexokell.com/everything] 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!

Stop getting ghosted in the DMs, learn how to sell on discovery calls and how to respond to "I can't afford it" [Ask Alex Anything]

In this episode of Fully Booked and Beyond, I’m answering your biggest questions around client attraction and conversion as a nutritionist, dietitian, or health coach. We’ll dive into what to do when you’re ghosted in DMs or after discovery calls, how to confidently handle objections like “I can’t afford it,” and why you don’t need a rigid sales script to sound professional. Plus, I’ll share how to create genuine urgency in your offers without feeling pushy. You’ll walk away with practical strategies to strengthen your sales process, feel more confident in conversations, and move closer to building that fully booked practice. Chapters: (00:00) – Introduction (01:00) – Handling Ghosting in DMs and Discovery Calls (04:00) – Addressing "I Can't Afford It" Objections (10:00) – Creating Urgency Without Feeling Sleazy (12:00) – Fully Booked Feast Program Announcement >> NEXT STEPS Ask Alex Anything - https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y [https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y] Fully Booked Feast - yournourishedbusiness.com/feast [http://yournourishedbusiness.com/feast] The Business Bite - yournourishedbusiness.com/bite [http://yournourishedbusiness.com/bite] Book a discovery call with Alex - https://tidycal.com/okell/30 [https://tidycal.com/okell/30] 🎉 When you join Fully Booked Feast [https://yournourishedbusiness.com/minimind/] in September, you’ll get a bespoke Q4 Feast Report - a personalised audit & action plan that shows you exactly how to sign new clients, re-sign current ones, and bring in at least £5K before 2026. This is your done-for-you strategy doc across niche, offer, messaging, content, sales, and re-sign campaigns. You’ll know what to fix, what to double down on, and what to launch to finish 2025 strong… and set you up for a Fully Booked 2026. DM me the word BOOKED on Instagram to see if you'd be a good fit! [https://instagram.com/yournourishedbusiness] 🍨 JOIN THE FREE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat [https://alexokell.com/event/] 📱 Connect with me on Threads [https://www.threads.net/@yournourishedbusiness], Instagram [https://www.instagram.com/yournourishedbusiness] or TikTok [https://www.tiktok.com/@yournourishedbusiness] 🤝 Learn more about working with me [https://alexokell.com/everything] 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!

How to share results that aren’t weight, stand out online and create content that converts [Ask Alex Anything]

In this episode, I answer your burning questions about growing and scaling your nutrition business on Instagram. We talk about moving away from generic “tips and tricks” content and instead creating posts that truly connect with your ideal clients. I also cover how to turn that connection into booked calls, and how to highlight client transformations without focusing on weight. You’ll walk away with practical strategies to refine your messaging, use Instagram Stories to convert, and build a fully booked practice while staying true to your values. Chapters: (00:00) – Welcome to Ask Alex Anything (02:00) – Why generic Instagram content isn’t connecting (03:40) – Shifting from educational to connection-driven content (06:00) – Conversion content: turning engagement into booked calls (09:00) – Using Instagram Stories to convert followers into clients (12:40) – Showcasing client results without focusing on weight (13:30) – Invitation to Fully Booked Fees program & closing >> NEXT STEPS Ask Alex Anything - https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y [https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y] Fully Booked Feast - yournourishedbusiness.com/feast [http://yournourishedbusiness.com/feast] The Business Bite - yournourishedbusiness.com/bite [http://yournourishedbusiness.com/bite] Book a discovery call with Alex - https://tidycal.com/okell/30 [https://tidycal.com/okell/30] 🎉 When you join Fully Booked Feast [https://yournourishedbusiness.com/minimind/] in September, you’ll get a bespoke Q4 Feast Report - a personalised audit & action plan that shows you exactly how to sign new clients, re-sign current ones, and bring in at least £5K before 2026. This is your done-for-you strategy doc across niche, offer, messaging, content, sales, and re-sign campaigns. You’ll know what to fix, what to double down on, and what to launch to finish 2025 strong… and set you up for a Fully Booked 2026. DM me the word BOOKED on Instagram to see if you'd be a good fit! [https://instagram.com/yournourishedbusiness] 🍨 JOIN THE FREE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat [https://alexokell.com/event/] 📱 Connect with me on Threads [https://www.threads.net/@yournourishedbusiness], Instagram [https://www.instagram.com/yournourishedbusiness] or TikTok [https://www.tiktok.com/@yournourishedbusiness] 🤝 Learn more about working with me [https://alexokell.com/everything] 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!

Getting out of a sales drought, niching, positioning and signing clients on repeat [Ask Alex Anything]

In this episode of Ask Alex Anything, I answer your top questions about niching, signing clients, building a repeatable sales system, and positioning yourself so dream clients feel like you’re reading their minds. By the end you’ll walk away with practical strategies you can use right now to attract clients with more clarity, confidence, and consistency without burning out or relying on luck. Chapters: (00:00) – Welcome to Ask Alex Anything (01:30) – How specific should your niche really be? (04:15) – The 3-client rule and developing your Unique Flavor Profile (UFP) (06:30) – What to do if you’re stuck in a sales dry spell (09:00) – The repeatable system to consistently sign clients (11:00) – Positioning yourself so your ideal client feels seen and understood >> NEXT STEPS Ask Alex Anything - https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y [https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y] Fully Booked Feast - yournourishedbusiness.com/feast [http://yournourishedbusiness.com/feast] The Business Bite - yournourishedbusiness.com/bite [http://yournourishedbusiness.com/bite] Book a discovery call with Alex - https://tidycal.com/okell/30 [https://tidycal.com/okell/30] 🎉 When you join Fully Booked Feast [https://yournourishedbusiness.com/minimind/] in September, you’ll get a bespoke Q4 Feast Report - a personalised audit & action plan that shows you exactly how to sign new clients, re-sign current ones, and bring in at least £5K before 2026. This is your done-for-you strategy doc across niche, offer, messaging, content, sales, and re-sign campaigns. You’ll know what to fix, what to double down on, and what to launch to finish 2025 strong… and set you up for a Fully Booked 2026. DM me the word BOOKED on Instagram to see if you'd be a good fit! [https://instagram.com/yournourishedbusiness] 🍨 JOIN THE FREE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat [https://alexokell.com/event/] 📱 Connect with me on Threads [https://www.threads.net/@yournourishedbusiness], Instagram [https://www.instagram.com/yournourishedbusiness] or TikTok [https://www.tiktok.com/@yournourishedbusiness] 🤝 Learn more about working with me [https://alexokell.com/everything] 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!